2025年齐鲁秋季车展再次成为观察中国汽车市场的重要窗口。与春季车展相比,本届齐鲁车展在参展品 牌布局、展具规模、场馆功能设置等方面呈现出诸多亮点与差异。种种反差之下,不难看出中国汽车在 豪华属性、智能化水平、核心技术配置上正在加速突破,为广大消费者提供着远超同价位的越级配置与 体验。 记者 鹿青松 张雪 济南报道 国产汽车"压轴"出场 奔驰AMG、奔驰迈巴赫、宾利、玛莎拉蒂……以往每届齐鲁车展,国际豪华品牌总能凭借"压轴"车型吸 引大量逛展消费者围观,成为场馆内的焦点。 展台规模"国产进阶" 若以展台面积为硬性条件观察本届齐鲁车展的品牌布局,国产品牌的"大展具、大区域、多品牌"集群化 效应尤为明显,这并非简单的规模扩张,而是中国汽车品牌在技术沉淀、用户洞察与品牌矩阵化发展后的 自然结果。 比亚迪的表现依然堪称"现象级",携王朝、海洋、方程豹、腾势、仰望五大子品牌全系车型参展,展台面 积超3000平方米,不仅是本届车展的"面积之王",还创新设置了室外体验街区；奇瑞集团紧随其后,以"集 团作战"姿态拿下2000平方米展区,整合奇瑞、星途、捷途、iCAR四大品牌,集中展示全域安全技术、鲲 鹏超性能电混C-DM平台 ...

Core Insights - The 2025 Qilu Autumn Auto Show serves as an important window to observe the Chinese automotive market, showcasing significant advancements in luxury attributes, intelligence levels, and core technology configurations [1] - Chinese brands, particularly Hongqi and BYD, have emerged as the focal points of the show, indicating a shift in market dynamics where domestic brands are leading in high-end segments [2][6] Brand Highlights - Hongqi's L5 model attracted considerable attention, with long queues of consumers eager to engage with the vehicle, highlighting its status as a symbol of domestic luxury [2][4] - BYD's Yangwang U9 demonstrated impressive performance capabilities, showcasing features typically found in top-tier supercars, marking a significant breakthrough for domestic brands in the supercar segment [6] Exhibition Scale and Brand Presence - The exhibition layout revealed a clear trend of domestic brands occupying larger spaces, with BYD leading with over 3,000 square meters, followed by Chery and Changan, indicating a natural result of technological accumulation and brand development [7] - The significant increase in exhibition space for domestic brands reflects a shift in market power dynamics, with Chinese brands making substantial advancements in the new energy vehicle sector [9] Technological Innovations - The outdoor exhibition area transformed into an interactive "technology carnival," with BYD's smart driving experience area allowing attendees to engage with advanced driving technologies [10] - Various brands showcased intelligent driving systems, with Chery and Geely presenting comprehensive solutions across their model ranges, indicating a widespread adoption of smart driving technologies [12][13] Market Trends - The presence of intelligent features in vehicles is no longer limited to high-end models but has become a standard across various price segments, indicating a transformation in consumer expectations [10][15] - The acceleration of intelligent driving technology adoption among joint venture brands suggests a recognition of the leading position of Chinese smart driving solutions, adapting to local consumer needs [15]