1998年，浙江临海基地，吉利第一辆两厢轿车"豪情"下线。 这是轿车真正走进中国家庭的开始。彼时的吉利豪情用3万元左右的价格，卸下了普通家庭购车的经济 重担。也正是这份精准击中时代痛点的产品逻辑，让吉利豪情能在2001年至2003年间，累计收获超15万 辆销量 。 吉利豪情的成功印证了国产车的品质能够满足国民基本出行需求。在豪情打开市场的同期，奇瑞、比亚 迪（002594）、长城等品牌接连诞生，通过"低价换量、错位竞争"的策略，推动国产汽车迅速打破合资 品牌的垄断格局。 不过，受限于当时的发展阶段，以"拆车"为代表的逆向研发是中国车企的主要技术路径，这使得早期国 产车难免带有模仿痕迹。例如，豪情的前脸设计类似奔驰，车身外形接近夏利，初期甚至直接采用与夏 利同款的丰田8A发动机。这也令早期吉利创始人李书福的一句"汽车就是四个轮子加两个沙发"的研 判，在相当长一段时间里被视作国产汽车"廉价、低端"的标签。 因此，长期以来，摈弃低质低价低端品牌形象，打造全球尊重并认可的中国高端豪华汽车品牌，是一代 汽车人的时代使命，也是民族汽车工业人的拳拳之心。 为实现这一目标，吉利汽车作为国产代表，走出了一条极具战略纵深的高端化 ...

Core Insights - The 2025 Qilu Autumn Auto Show serves as an important window to observe the Chinese automotive market, showcasing significant advancements in luxury attributes, intelligence levels, and core technology configurations of domestic brands [1][5] - Domestic brands, such as Hongqi and BYD, are proving their capabilities in both luxury and performance segments, marking a shift from following foreign brands to leading in high-end markets [2][3] Group 1: Domestic Brand Highlights - Hongqi's L5 model attracted significant attention, showcasing a blend of traditional Chinese aesthetics and modern technology, emphasizing its high-end positioning as a symbol of domestic luxury [1][2] - BYD's Yangwang U9 demonstrated key breakthroughs in the supercar segment with advanced features like independent four-motor drive technology, highlighting the brand's performance capabilities [2][3] Group 2: Exhibition Scale and Brand Strategy - The exhibition layout revealed a strong presence of domestic brands, with BYD occupying over 3,000 square meters, showcasing its five sub-brands and innovative outdoor experience areas [3] - Chery and Changan also demonstrated significant exhibition areas, emphasizing their technological advancements and brand integration strategies [3] Group 3: Intelligent Features - The integration of intelligent driving features has become a standard across various price segments, with brands like Chery and Geely offering advanced driver assistance systems in their mainstream models [4] - The trend of localizing intelligent driving technologies is evident, with joint venture brands like GAC Toyota introducing advanced systems at competitive price points [4]

Core Insights - The 2025 Qilu Autumn Auto Show serves as an important window to observe the Chinese automotive market, showcasing significant advancements in luxury attributes, intelligence levels, and core technology configurations [1] - Chinese brands, particularly Hongqi and BYD, have emerged as the focal points of the show, indicating a shift in market dynamics where domestic brands are leading in high-end segments [2][6] Brand Highlights - Hongqi's L5 model attracted considerable attention, with long queues of consumers eager to engage with the vehicle, highlighting its status as a symbol of domestic luxury [2][4] - BYD's Yangwang U9 demonstrated impressive performance capabilities, showcasing features typically found in top-tier supercars, marking a significant breakthrough for domestic brands in the supercar segment [6] Exhibition Scale and Brand Presence - The exhibition layout revealed a clear trend of domestic brands occupying larger spaces, with BYD leading with over 3,000 square meters, followed by Chery and Changan, indicating a natural result of technological accumulation and brand development [7] - The significant increase in exhibition space for domestic brands reflects a shift in market power dynamics, with Chinese brands making substantial advancements in the new energy vehicle sector [9] Technological Innovations - The outdoor exhibition area transformed into an interactive "technology carnival," with BYD's smart driving experience area allowing attendees to engage with advanced driving technologies [10] - Various brands showcased intelligent driving systems, with Chery and Geely presenting comprehensive solutions across their model ranges, indicating a widespread adoption of smart driving technologies [12][13] Market Trends - The presence of intelligent features in vehicles is no longer limited to high-end models but has become a standard across various price segments, indicating a transformation in consumer expectations [10][15] - The acceleration of intelligent driving technology adoption among joint venture brands suggests a recognition of the leading position of Chinese smart driving solutions, adapting to local consumer needs [15]