2025年齐鲁秋季车展再次成为观察中国汽车市场的重要窗口。与春季车展相比,本届齐鲁车展在参展品 牌布局、展具规模、场馆功能设置等方面呈现出诸多亮点与差异。种种反差之下,不难看出中国汽车在 豪华属性、智能化水平、核心技术配置上正在加速突破,为广大消费者提供着远超同价位的越级配置与 体验。 记者 鹿青松 张雪 济南报道 国产汽车"压轴"出场 奔驰AMG、奔驰迈巴赫、宾利、玛莎拉蒂……以往每届齐鲁车展,国际豪华品牌总能凭借"压轴"车型吸 引大量逛展消费者围观,成为场馆内的焦点。 展台规模"国产进阶" 若以展台面积为硬性条件观察本届齐鲁车展的品牌布局,国产品牌的"大展具、大区域、多品牌"集群化 效应尤为明显,这并非简单的规模扩张,而是中国汽车品牌在技术沉淀、用户洞察与品牌矩阵化发展后的 自然结果。 比亚迪的表现依然堪称"现象级",携王朝、海洋、方程豹、腾势、仰望五大子品牌全系车型参展,展台面 积超3000平方米,不仅是本届车展的"面积之王",还创新设置了室外体验街区；奇瑞集团紧随其后,以"集 团作战"姿态拿下2000平方米展区,整合奇瑞、星途、捷途、iCAR四大品牌,集中展示全域安全技术、鲲 鹏超性能电混C-DM平台 ...

Core Viewpoint - The supercar market is undergoing a significant transformation, with Chinese brands emerging as challengers against the long-standing dominance of European brands in the high-end automotive sector [2][3][11] Market Landscape - The global supercar market has been historically centered around European brands like Ferrari, Lamborghini, and Porsche, which have established strong market barriers through technology, brand recognition, and supply chain control [3][4] - In 2024, the top 10 supercars in China priced over 1 million yuan sold a total of 4,219 units, with European brands accounting for over 90% of both brand and sales statistics [3] Technological Advancements - Chinese brands are exploring diverse paths in the supercar sector, achieving breakthroughs in both electric and fuel-powered vehicles [3][4] - NIO's EP9 set a record at the Nürburgring with a time of 6 minutes and 45.90 seconds, while BYD's Yangwang U9 has begun mass production, showcasing the feasibility of "overtaking" in the high-end electric supercar market [3][4] - Great Wall Motors is developing a hybrid supercar with a 4.0T V8 engine and electric motor, achieving a combined power of 1,000 horsepower and a 0-100 km/h acceleration time of under 2.5 seconds [4] Industrial Foundation - Chinese brands have made significant advancements in core technology, enabling self-research and development of key components, which supports the industrialization of supercars [5][6] - Great Wall's 4.0T V8 engine boasts a thermal efficiency of 38.5%, while BYD's blade battery achieves an energy density of 180 Wh/kg, enhancing safety and charging capabilities [5][6] Cost and Supply Chain Advantages - Chinese brands benefit from a complete electric vehicle supply chain, with core components costing 30%-40% less than those of European brands, allowing for lower production costs for electric supercars [7] - The upcoming luxury car tax adjustment in China may initially pressure high-end markets but could ultimately foster technological upgrades and enhance brand recognition for domestic brands [8] Marketing and Brand Strategy - Chinese brands are investing in marketing innovations and global positioning to build a unique brand ecosystem, with NIO and Great Wall Motors focusing on experiential marketing to enhance brand perception [9][10] - The strategic value of supercars extends beyond direct sales, as they serve as brand symbols that elevate overall brand equity and profitability [8][10] Challenges and Future Outlook - Despite advancements, Chinese brands face challenges in brand recognition, cost control, and service systems, which require long-term efforts to transition from technical advantages to ecological advantages [10] - The future of the global supercar market is expected to integrate electrification, intelligence, and sustainability, providing greater opportunities for Chinese brands to redefine their roles and establish new market standards [11]

Core Viewpoint - Great Wall Motors is advancing into the supercar market, marking a significant strategic shift towards high-end vehicles, as evidenced by the recent developments and internal confirmations regarding their supercar project [2][3][4]. Group 1: Company Developments - Great Wall Motors celebrated its 35th anniversary, showcasing a mysterious vehicle likely to be a supercar, which has sparked speculation about the company's entry into the supercar segment [2]. - The company established the "Great Wall Brand Super Luxury Car Business Group" in January 2025, led by Chairman Wei Jianjun, focusing on hybrid and new energy products, including supercars and sedans [3]. - Great Wall Motors has applied for the "Confident Car" trademark, potentially indicating the launch of a new ultra-luxury brand, although this has not been officially confirmed [4]. Group 2: Market Context - The domestic super luxury car market is facing challenges, with sales of new cars priced over 1 million yuan dropping by 34% year-on-year in 2024, totaling 128,000 units [5]. - Recent policy changes have introduced new pressures on the super luxury car market, including a reduction in the consumption tax threshold from 1.3 million yuan to 900,000 yuan, which may further compress market sales [5]. - The experience gap for domestic brands in the super luxury segment raises uncertainties regarding product competitiveness, as seen with BYD's Yangwang brand and other domestic luxury vehicles struggling with sales [5]. Group 3: Product and Technology - Great Wall Motors' upcoming supercar is expected to utilize a self-developed 4.0T V8 engine, which has been in development for ten years and was officially unveiled at the Shanghai Auto Show [6]. - The company aims to create a supercar that excites drivers, with the project having been initiated five years ago [3].