2025年的欧洲街头，中国品牌电动车早就不是什么稀罕玩意儿了。 哪怕顶着高额关税的压力，中国电动车在欧洲的总销量还是几乎翻了一倍，实实在在上演了一场 "卖爆了"的戏码。 要知道欧洲可是汽车工业的老祖宗地盘，本土品牌横了上百年，能在这儿杀出一条血路，是真的让人刮目相看。 01 欧洲市场份额再创新高 罗兰贝格在《中国汽车产业全球化报告 2025》里说得很明白，现在全球汽车强国的终极 PK，说白了就是中、美、欧三大市场的正面刚。 而欧洲，正是中国车企全球化路上必须啃下来的硬骨头。 这里不但是全球第三大汽车消费市场，新能源需求还在疯狂爆发，更重要的是，作为汽车工业的发源地，欧洲的行业标准严到离谱，能在这儿站稳脚 跟，就等于拿到了全球认可的 "品质通行证"，彻底甩掉"廉价货"的标签。 2025年中国汽车在欧洲的表现，用数据说话才最有说服力。 研究机构 Dataforce的数据显示，2025年11月，中国品牌在欧洲电动车市场的份额冲到 12.8%，创了历史新高；混合动力车领域更猛，份额直接突 破13%。 英国市场的成绩尤其亮眼，据英国汽车制造商和贸易商协会统计，今年前 11个月，中国汽车品牌在英销量达到18.78万辆，是 ...

Core Insights - Geely has officially entered the UK market with the launch of its electric vehicle, Geely International EX5, which is priced competitively compared to local competitors like BYD and Tesla [1][4][5] - The company aims to establish a significant presence in the UK, targeting annual sales of 100,000 units by 2030, which requires a growth rate significantly higher than the local market average [4][6] - Geely plans to introduce 15 new models in Europe over the next five years and establish over 1,000 sales outlets, focusing on the UK as a strategic entry point into the European market [2][4] Market Positioning - The pricing strategy for the Geely International EX5 is competitive, with starting prices lower than BYD ATTO3 and Tesla Model 3, making it attractive in the UK market [1][5] - The UK market is seen as a "buffer zone" for Chinese brands due to lower policy risks and a more open consumer attitude towards new brands [6][7] - Geely's strategy includes a dual approach of promoting both electric and fuel vehicles, aiming to compete with established brands like Toyota in the fuel vehicle segment while achieving high growth in the electric vehicle market [7][8] Sales and Distribution Strategy - Geely has established 25 sales service outlets in the UK, with plans to double this number by the end of the year and reach 100 by 2026 [4][6] - The company is leveraging its past investments in the UK, including in London Electric Vehicle Company and Lotus, to build brand recognition and market presence [4][5] Performance Metrics - In the first nine months of the year, Geely's total sales in Europe grew by 61.8%, with significant increases in Latin America as well [10] - Geely's overall sales reached 2.17 million units, with nearly 300,000 units exported, indicating a strong demand for its electric vehicles [9][10] - The company reported a 214% year-on-year increase in exports of its new energy vehicles, reflecting growing international demand [10]