齐鲁晚报·齐鲁壹点记者 戚淑军 与此同时，为进一步满足用户玩车需求，吉利牛仔还官宣成立"吉利汽车改装俱乐部"，旨在为改装爱好者搭建开放、 共享的专业交流平台。俱乐部将组织车友聚会、改装案例分享、专业培训等活动，构建零门槛玩车生态，让更多用户 能体验"个性化玩车"的潮流生活方式。 吉利牛仔是吉利专为年轻用户打造的"8万级唯一燃油潮流轻越野SUV"，具备"好飒、好玩、好自由"三大优势，没有里 程焦虑，可城可野可远方。造型方面，其采用全新潮流越野方盒子造型设计，全系标配潮野双色车身，颜值既硬派又 潮流。智能方面，其全系配备14.6英寸中控大屏、Flyme Auto智能座舱系统、LED大灯、星空全景天幕、540°全景影 像、主驾6向电动调节、手机蓝牙智慧钥匙、手机APP远程控制等10多项越级配置，实现油电智能平权。动力方面，其 采用1.5TD+7DCT黄金动力组合+后多连杆独立悬挂，带来强劲动力与越级操控性能。 吉利牛仔以颜值硬派时尚、智能颠覆同级、驾控轻松自如、配置越级丰富和价格极具诚意等五大特性，充分满足用户 日常家用和户外轻旅等多场景用车需求，为喜欢越野、担心补能焦虑的用户，提供一个全新出行选择。 作为吉利品牌 ...

Core Insights - The rise of "boxy cars" is redefining the value logic of the SUV market, moving from niche appeal to mainstream popularity as they attract consumers with their unique design and functionality [2][3] - The shift in consumer lifestyle towards urban commuting and outdoor activities has led to the emergence of "light off-road" positioning for these vehicles, catering to both family travel and adventure needs [2][3] Market Trends - The market penetration rate of "boxy cars" is expected to grow from 2.1% in 2024 to 3.5% in 2025, with sales projected to exceed 800,000 units [4] - The trend towards "democratization" of these vehicles is evident, with models like the Jietu Traveler priced at 139,900 yuan and expected to achieve sales of over 100,000 units in 2024, representing 17.6% of the brand's total sales [3][4] Consumer Preferences - A significant 47% of consumers prioritize "unique design" when purchasing "boxy cars," surpassing the importance of brand premium (23%) and technological features (18%) [6] - The demand for "boxy cars" reflects a desire for both functionality and individuality, with consumers seeking vehicles that can perform in various scenarios while also expressing personal style [7][8] Technological Advancements - The electric wave is revitalizing "boxy cars," with models like iCAR V23 featuring an 81.76 kWh battery and a range of 501 km, serving as a "mobile power station" for outdoor activities [3][8] - Modular platforms are crucial for the production of "boxy cars," allowing for compatibility with various power systems and rapid market response, exemplified by the iCAR V23's 18-month development cycle [8] Cultural Integration - "Boxy cars" are evolving from mere transportation tools to emotional symbols, integrating cultural elements into their design, such as the 吉利银河战舰's incorporation of traditional Chinese aesthetics [7] - The trend of co-creation in vehicle customization is gaining traction, with brands offering extensive modification options that allow users to personalize their vehicles, fostering a unique community culture [7][8] Future Outlook - The competition in the "boxy car" market is shifting from product-based to ecosystem-based, emphasizing the importance of creating rich user experiences and diverse scenarios [8] - The popularity of "boxy cars" signifies a broader transition in the automotive market from functional consumption to emotional consumption, reflecting changing consumer values and technological advancements [8]