Revenue Performance - In 2024, the company achieved revenue of 2.358 billion yuan, a year-on-year increase of 8%, while net profit attributable to shareholders decreased by 17% to 181 million yuan, and net profit excluding non-recurring items fell by 20% to 160 million yuan [1] - For Q4 2024, the company reported revenue of 648 million yuan, with a year-on-year increase of 2%, and net profit attributable to shareholders increased by 28% to 55 million yuan, while net profit excluding non-recurring items rose by 26% to 47 million yuan [1] - In Q1 2025, revenue dropped to 412 million yuan, a year-on-year decline of 21%, with net profit attributable to shareholders falling by 63% to 21 million yuan, and net profit excluding non-recurring items decreasing by 67% to 18 million yuan [2] Market Dynamics - The decline in Q1 2025 revenue is primarily attributed to disruptions in subsidy schedules, with a significant impact observed in January and February, although sales showed signs of recovery in March [3] - The overall performance of the company is better than the industry average, with the online retail market for smart toilets in China expected to decline by 18.6% in 2024, with retail volume down by 18.0% [3] - The company's product segments showed varied performance in 2024, with water tanks and accessories growing by 2.93%, smart toilets and covers by 13.37%, while same-layer drainage systems decreased by 13.54% [3] Profitability Analysis - In Q1 2025, the gross margin slightly increased by 0.3 percentage points to 24.7%, while the net profit margin decreased by 6.0 percentage points to 5.2% [4] - The company maintains a stable R&D investment of around 4%, with 1,940 patents held as of December 31, 2024, including 181 invention patents [4] - The company is recognized as one of the four bathroom enterprises with the title of "National Industrial Design Center," indicating strong R&D and manufacturing capabilities [4] Growth Prospects - The company is expected to achieve good revenue growth in 2025, driven by its dual strategy of "own brand + OEM," with domestic brand sales transitioning from e-commerce to offline channels [5] - The domestic market is anticipated to benefit from government subsidies, leading to a favorable growth trend for the company's own brand [5] - The company is expected to maintain rapid growth in overseas markets, particularly in the Middle East and Europe, despite potential challenges from U.S. tariffs affecting shipments [5] Profit Forecast - The company is projected to achieve net profits of 200 million yuan, 230 million yuan, and 280 million yuan for the years 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 14, 12, and 10 [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][7] Core Views - The company reported a challenging performance in Q1 2025, with expectations for the effectiveness of national subsidies [3] - In 2024, the company achieved a revenue of 2.358 billion yuan, a year-on-year increase of 7.96%, while the net profit attributable to shareholders decreased by 17.17% to 181 million yuan [3][4] - The company is focusing on the growth of its smart toilet and cover products, with domestic and international sales showing steady progress [4] - The company has become one of the first certified enterprises for smart toilets under the 3C certification, which is expected to enhance the competitive landscape of the industry [4] - The gross profit margin for 2024 was 27.35%, a decrease of 2.18 percentage points year-on-year, indicating pressure on profitability [5] - The company is expected to benefit from a dual-driven development strategy of "own brand + OEM," with projected revenue growth in the coming years [6][9] Financial Summary - The company forecasts revenues of 2.607 billion yuan in 2025, 2.932 billion yuan in 2026, and 3.228 billion yuan in 2027, representing year-on-year growth rates of 10.6%, 12.5%, and 10.1% respectively [6][9] - The net profit attributable to shareholders is projected to be 188 million yuan in 2025, 220 million yuan in 2026, and 248 million yuan in 2027, with respective growth rates of 3.6%, 17.2%, and 12.9% [6][9] - The earnings per share (EPS) are expected to be 0.45 yuan in 2025, 0.53 yuan in 2026, and 0.59 yuan in 2027 [6][9] - The company’s price-to-earnings (P/E) ratio is projected to decrease from 16.98 in 2024 to 10.96 by 2027 [9]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][6][14] Core Views - The company achieved a revenue of 2.36 billion yuan in 2024, representing an 8.0% year-on-year increase, while the net profit attributable to shareholders decreased by 17.2% to 181 million yuan [6][9] - The decline in profit is attributed to significant advertising expenses for promoting its own brand and ongoing price competition in the industry, leading to a decrease in product gross margins [6][7] - The company expects a gradual recovery in domestic sales due to favorable consumption policies in 2025, as it is a leading OEM in the bathroom industry [7][9] Financial Performance - In 2024, the revenue breakdown by product shows: water tanks and accessories at 638 million yuan (+2.93%), smart toilets and covers at 1.435 billion yuan (+13.37%), and same-layer drainage systems at 181 million yuan (-13.54%) [7] - The gross margin for smart toilets and covers was 26.62%, a decrease of 2.19 percentage points year-on-year [7] - The company’s overall gross margin for 2024 was 27.3%, down 2.2 percentage points, while the net profit margin was 7.6%, down 2.2 percentage points [7][9] Earnings Forecast - The forecast for net profit attributable to shareholders for 2025-2027 is 209 million yuan, 234 million yuan, and 268 million yuan respectively, with corresponding EPS of 0.50, 0.56, and 0.64 yuan [6][9] - The current stock price corresponds to P/E ratios of 13.3, 11.9, and 10.3 for 2025-2027 [6][9] Market Position - The company is positioned as a leading OEM in the bathroom sector, with both domestic and international sales showing steady growth [7][9] - The company’s overseas revenue in 2024 was 672 million yuan, reflecting a year-on-year increase of 25.50% [7]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a revenue of 2.36 billion yuan in 2024, representing an 8.0% year-on-year increase, while the net profit attributable to shareholders decreased by 17.2% to 181 million yuan [6] - The decline in profit is attributed to significant advertising expenses for promoting its own brand and ongoing price competition in the industry, leading to a decrease in product gross margins [6] - The company expects a gradual recovery in domestic sales due to favorable consumption policies in 2025, as it is a leading OEM in the bathroom industry [7] Financial Performance - In 2024, the company's revenue from smart toilets and covers was 1.435 billion yuan, with a year-on-year growth of 13.37% [7] - The overall gross margin for 2024 was 27.3%, down by 2.2 percentage points, while the net profit margin was 7.6%, down by 2.2 percentage points [8] - For 2025, the company forecasts net profits of 209 million yuan, 234 million yuan in 2026, and 268 million yuan in 2027, with corresponding EPS of 0.50, 0.56, and 0.64 yuan [6][9] Market Position - The company has seen steady growth in both domestic and international sales, with domestic revenue reaching 1.686 billion yuan in 2024, up 2.26% year-on-year, and international revenue at 672 million yuan, up 25.50% [7] - The company is positioned to benefit from the ongoing development of its own brand and the expansion of overseas channels, which are expected to contribute to long-term growth [6]