Core Insights - The launch of the "Qijing" brand at Huawei's QianKun Ecological Conference marks its entry into the high-end smart electric vehicle market, targeting young consumers with a focus on technology and innovation [2][3] - Huawei and GAC's collaboration aims to leverage their strengths in smart driving solutions and automotive manufacturing to create a unique brand that resonates with the needs of younger consumers [4][6] Group 1: Brand Positioning and Strategy - The brand "Qijing" is positioned to appeal to younger consumers, who are currently the main demographic in automotive consumption, emphasizing a youthful and technological identity [3][4] - Huawei's deep understanding of young consumers' demands for new technologies will be integrated into the design and development of the Qijing brand [3][6] Group 2: Technological Integration and Development - Qijing's product development will utilize Huawei's QianKun technology, which has seen significant investment and development, including a team of over 8,000 people and more than 20 billion yuan in R&D [6] - The QianKun smart driving solution has achieved notable milestones, including 1 million units expected to be equipped by August 2025 and significant user engagement metrics [6] Group 3: Collaborative Approach - The partnership between Huawei and GAC employs an "embedded collaboration" model, allowing for seamless integration of technology and manufacturing processes, enhancing product development efficiency [7][8] - This collaboration involves a co-located team from both companies, ensuring that product definition, development, and marketing are closely aligned with consumer needs [7] Group 4: Manufacturing and Production Efficiency - Qijing will adopt an AI-driven manufacturing model to enhance production efficiency and reduce reliance on foreign technologies, aiming for high-quality output [11] - The brand's approach combines smart manufacturing with user insights, positioning it to potentially reshape the competitive landscape of high-end electric vehicles [11]