Core Viewpoint - The appointment of Liu Jiaming as CEO of Qijing Automotive marks a significant step in the operational phase of the high-end smart electric vehicle brand jointly created by GAC Group and Huawei, indicating a shift from capital and technical collaboration to integrated systems and joint governance [1][3]. Group 1: Leadership and Strategic Direction - Liu Jiaming brings over 25 years of experience in the automotive industry, having worked within the Toyota system and GAC Group, and is known for leading successful product planning and sales reforms [3]. - The joint appointment of the CEO by both GAC and Huawei signifies the highest strategic priority for the Qijing brand within both organizations [3]. Group 2: Collaborative Framework - Starting January 2025, Huawei and Qijing teams will operate in a co-located office, allowing for deep involvement in the entire product lifecycle from definition to marketing, breaking traditional segmented cooperation models [5]. - Huawei's introduction of its core Integrated Product Development (IPD) and Integrated Product Marketing System (IPMS) processes into Qijing ensures a seamless collaboration that enhances decision-making and operational efficiency [5]. Group 3: Market Positioning and Technological Integration - Qijing aims to redefine the high-end electric vehicle market by leveraging GAC's 28 years of manufacturing experience and Huawei's comprehensive capabilities in smart driving technology [11]. - The collaboration is positioned as a model for the automotive industry, transitioning Huawei from a supplier to a deep partner in smart vehicle solutions, while GAC evolves into a technology-driven mobility company [12]. Group 4: Future Outlook - The leadership change signifies the completion of Qijing's system capability construction and the beginning of an accelerated phase, aiming to transform resource advantages into competitive product strengths [13]. - Qijing represents a pivotal move for the Chinese automotive industry towards high-end and global markets, emphasizing the integration of technology and manufacturing [13].

Core Insights - The appointment of Liu Jiaming as CEO of Qijing Automotive marks a significant operational phase for the high-end smart electric vehicle brand jointly created by GAC Group and Huawei, indicating a shift from capital and technical collaboration to integrated operations and governance [1][6] - The collaboration between GAC and Huawei aims to redefine the standards of high-end new energy vehicles in China, leveraging GAC's manufacturing experience and Huawei's advanced smart driving technologies [4][5] Group 1: Leadership and Strategic Direction - Liu Jiaming brings over 25 years of experience in the automotive industry, having worked with Toyota and GAC, and will oversee brand strategy, product planning, market expansion, and operational management [1] - The joint appointment of the CEO by both companies signifies the high strategic priority of the Qijing brand within the GAC and Huawei frameworks [1] Group 2: Operational Integration - Starting January 2025, Huawei and Qijing teams will implement joint operations, allowing Huawei's teams to deeply engage in product definition, development, and marketing, thus achieving "zero-delay collaboration" [2] - The introduction of Huawei's core IPD and IPMS processes into Qijing signifies a comprehensive integration of Huawei's organizational methodologies, enhancing project influence and control [2] Group 3: Market Positioning and Product Development - Qijing aims to address the industry's pain points by ensuring that its products are "natively intelligent," rather than retrofitted with technology, thus enhancing the consumer experience [2][3] - Positioned in the 300,000 RMB high-end new energy market, Qijing seeks to leverage both intelligent manufacturing and driving technologies to redefine the value standards of domestic high-end electric vehicles [4] Group 4: Industry Implications - The partnership represents a model for deep collaboration in the automotive industry, transitioning Huawei from a supplier to a deep partner and aiding GAC's transformation into a technology-driven mobility company [5] - The establishment of Qijing is seen as a pivotal move for the Chinese automotive industry, marking a shift towards ecological collaboration and high-end, global positioning [6]