Group 1 - The article discusses the rise of celebrity IPs, particularly focusing on the phenomenon of "Bubu," a plush toy created by Mayday's lead singer, Ashin, which has become a significant part of fan culture and expanded Mayday's commercial ecosystem [3][5][14] - Many celebrities have developed their own IPs, such as Zhou Shen's "Zhou Keke" and "Zhou Biao Biao," indicating a trend where fan engagement leads to the creation of meaningful IPs [5][11] - The evolution of celebrity IPs has shifted from virtual character creation to more conceptual symbols that can be physically manifested, allowing for greater commercial development opportunities [5][8] Group 2 - The development of celebrity IPs serves as a core strategy for expanding commercial empires and stabilizing careers, transforming short-term popularity into long-term attention [8][10] - Successful IPs are characterized by a complex worldview that deepens the connection between celebrities and fans, enhancing the commercial viability of these IPs [11][12] - The rise of plush toy markets, driven by brands like Pop Mart, has significantly boosted the sales of celebrity IPs, with some plush toys achieving sales of over 90,000 units [14][15] Group 3 - The commercialization of celebrity IPs faces challenges due to immature distribution channels, with many celebrities opting for self-managed sales through apps or mini-programs to maximize profits [15][21] - Offline sales often occur at concert venues through pop-up stores, which serve as emotional connection points for fans and help convert casual attendees into dedicated followers [21][23] - The integration of celebrity IPs with cultural tourism has proven effective in expanding their visibility and lifespan, as seen with Mayday's "Bubu" installations in iconic locations [24][25] Group 4 - The article highlights a trend where singers are more likely to create IPs compared to actors, due to the higher frequency of interactions with fans through concerts and events [25][28] - Singers have greater autonomy in developing IPs, allowing them to leverage their music copyrights effectively, which is crucial in adapting to the changing music market [28][29] - The shift from physical albums to digital formats has diminished the tangible connection between fans and artists, making IPs essential for maintaining fan engagement [28][32]