8月22日，泡泡玛特官宣了mini版Labubu新品！这波新品分A/B两款，每款都有14个常规款+1个隐藏款——常规款概率为1:14， 隐藏款概率为1:168。单个盲盒卖79元，整套装1106元，线上8月28日22点开抢，线下要等8月29日。 官宣当天，泡泡玛特市值就稳稳站上4300亿港元！最新财报披露：2025年上半年泡泡玛特毛利率飙到70.3%，不仅碾压LVMH， 甚至快追上爱马仕了！其中，Labubu所属的THE MONSTERS系列营收暴涨668%，妥妥的"吸金王"。不过Labubu不是突然火 的，从推出到出圈，足足熬了7年。 （文章来源：21世纪经济报道） 反观明星做潮玩IP，路子就顺多了：周深的"周可可"5分钟卖了上千万，五月天的"卜卜"半年冲进毛绒玩具热销榜前三，周杰伦 的"周同学"更牛，手握200多个品牌联名，光IP授权就赚了10多亿。但明星IP也有隐患——跟明星本人绑定太深，一旦明星翻 车，IP价值立马清零。可即便这样，明星IP的赚钱潜力还是让人眼馋，现在都在想批量复制"Labubu"。 下一个顶流会是明星IP吗？它们到底怎么赚钱？打造"周同学"的巨星传奇又有啥商业版图？本期《21财料》跟你 ...

Group 1 - The article discusses the rise of celebrity IPs, particularly focusing on the phenomenon of "Bubu," a plush toy created by Mayday's lead singer, Ashin, which has become a significant part of fan culture and expanded Mayday's commercial ecosystem [3][5][14] - Many celebrities have developed their own IPs, such as Zhou Shen's "Zhou Keke" and "Zhou Biao Biao," indicating a trend where fan engagement leads to the creation of meaningful IPs [5][11] - The evolution of celebrity IPs has shifted from virtual character creation to more conceptual symbols that can be physically manifested, allowing for greater commercial development opportunities [5][8] Group 2 - The development of celebrity IPs serves as a core strategy for expanding commercial empires and stabilizing careers, transforming short-term popularity into long-term attention [8][10] - Successful IPs are characterized by a complex worldview that deepens the connection between celebrities and fans, enhancing the commercial viability of these IPs [11][12] - The rise of plush toy markets, driven by brands like Pop Mart, has significantly boosted the sales of celebrity IPs, with some plush toys achieving sales of over 90,000 units [14][15] Group 3 - The commercialization of celebrity IPs faces challenges due to immature distribution channels, with many celebrities opting for self-managed sales through apps or mini-programs to maximize profits [15][21] - Offline sales often occur at concert venues through pop-up stores, which serve as emotional connection points for fans and help convert casual attendees into dedicated followers [21][23] - The integration of celebrity IPs with cultural tourism has proven effective in expanding their visibility and lifespan, as seen with Mayday's "Bubu" installations in iconic locations [24][25] Group 4 - The article highlights a trend where singers are more likely to create IPs compared to actors, due to the higher frequency of interactions with fans through concerts and events [25][28] - Singers have greater autonomy in developing IPs, allowing them to leverage their music copyrights effectively, which is crucial in adapting to the changing music market [28][29] - The shift from physical albums to digital formats has diminished the tangible connection between fans and artists, making IPs essential for maintaining fan engagement [28][32]

Core Viewpoint - The announcement of Jay Chou's account "Zhou Tongxue" on Douyin has led to a significant surge in related concept stocks, particularly for companies associated with his IP and events, indicating strong market confidence in the commercial value of his entertainment career and the virtual IP [1][3]. Company Performance - Giant Legend's stock price increased by 94.38%, with a market value rise of approximately HKD 51.944 billion (around RMB 47.51 billion) in one day following the announcement [1]. - As of the evening of July 9, the Douyin account "Zhou Tongxue" had reached 7.5 million followers, expected to surpass 10 million soon [2]. - For the fiscal year 2024, Giant Legend's revenue is projected to be approximately RMB 584 million, a year-on-year increase of 35.75%, with a net profit of about RMB 50.24 million, up 21.32% [8]. Revenue Breakdown - Giant Legend's business is divided into two main segments: 1. New retail, which includes sales of health drinks and skincare products, generating around RMB 270 million in revenue [8]. 2. IP creation and operation, which includes event planning, program production, and IP licensing, contributing approximately RMB 314 million in revenue [8][9]. IP and Product Development - The "Zhou Tongxue" IP has shown strong commercial potential, with collaborations on toys and merchandise frequently ranking among bestsellers [13]. - The company plans to enhance its media content, expand product lines, and explore international markets, including the development of unique digital products and collaborations with international stars [20]. Market Trends - The star IP economy is gaining traction, with significant sales figures reported during major shopping events, indicating a robust market for celebrity-related merchandise [21]. - The growth of the star IP economy is reflected in the increasing popularity of related products, with notable sales achievements in the toy and merchandise sectors [21][26].