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引领海味浪潮,味达美御海厨海肠鲜赢得2025年尼尔森创新大奖
Zhong Guo Shi Pin Wang· 2025-10-30 07:46
Core Insights - The article highlights that the product "Yuhai Chef Sea Intestine Fresh" from the company has won the 2025 Nielsen "New Product Trend Award," recognizing its innovation and leadership in the condiment industry [1][6] Group 1: Product Innovation - The product is based on deep consumer insights and innovative concepts, utilizing wild sea intestines from the Bohai Bay, which are known for their unique flavor and health benefits [1][3] - The sea intestines are processed through cleaning, crushing, and freeze-drying to retain their fresh taste, making them convenient for various cooking methods [3][5] Group 2: Market Performance - Since its launch, the product has gained significant consumer popularity due to its health-oriented and natural attributes, addressing the growing demand for quality condiments [5][6] - The unique selling point of "composite multi-layered sea flavor" and zero-additive positioning has helped the product meet consumer needs for high-quality seasoning [5] Group 3: Brand Commitment - The company, as a long-established brand in Shandong, has been recognized for its commitment to food quality and consumer experience, which is reflected in the award received [6] - The brand emphasizes a philosophy of "natural freshness, health, and safety," aiming to provide consumers with healthy and delicious options in response to the increasing demand for natural products [6]
第三届“烟台好礼”授牌仪式举办,47款产品获殊荣
Qi Lu Wan Bao Wang· 2025-08-22 11:41
Core Points - The "Yantai Good Gift" collection event has been held for three consecutive years since 2021, aiming to showcase the city's charm and promote local culture and industry development [3][4] - A total of 20 products were awarded the title of "Yantai Good Gift," while 27 products received the "Yantai Good Gift Selected Product" title during the recent award ceremony [4][10] Group 1 - The event is guided by the Yantai Municipal Publicity Department and organized by various local government departments, including the Market Supervision Administration and the Commerce Bureau [5] - The collection activity lasted for four months, with 94 companies and 213 products participating, indicating a broad engagement from local enterprises [4] - The awarded products include a variety of categories such as deep-processed agricultural and marine products, specialty foods, arts and crafts, cultural products, and daily consumer goods, reflecting a rich diversity and high quality [3][4] Group 2 - The event aims to enhance the economic development of Yantai and improve the city's cultural soft power, with the unique "Yantai Good Gift" logo providing a strong impetus for product sales [10] - A new "Yantai Good Gift" tasting center is set to open in May 2025, authorized by the Yantai Consumer Association, to promote and sell the awarded products, integrating cultural tourism with modern service industries [10]