Core Viewpoint - The article discusses a controversial collaboration between the luxury brand Bentley and a food brand, which Bentley has denied any association with, highlighting potential legal implications for unauthorized use of its brand [4]. Group 1: Bentley's Position - Bentley has stated that the collaboration and related activities with the food brand are not authorized and have no connection to Bentley or its authorized dealers [4]. - The brand reserves the right to take legal action to protect its legitimate rights and interests due to unauthorized use of its logo in promotional activities [4]. Group 2: Food Brand Background - The involved food brand, "Hecheng Tianxia Betel Nut," has been promoting a co-branded gift box with Bentley since May 20, claiming it is favored by Bentley car owners for high-end social and business gifting [4]. - The company behind the food brand, Hainan Hecheng Tianxia Technology Development Co., Ltd., was established in January 2010 with a registered capital of 80 million RMB, and is involved in betel nut processing and other business activities [4]. Group 3: Health Risks of Betel Nut - Betel nut is classified as a Group 1 carcinogen by the International Agency for Research on Cancer (IARC), which includes both tobacco-containing and non-tobacco betel nut products [5]. - The five-year survival rate for oral cancer, associated with betel nut consumption, ranges from 30% to 50%, indicating a high mortality risk [5]. - Chewing betel nut is highly addictive, making it difficult for users to quit once they start [6].

Core Viewpoint - Bentley has clarified that it has no association with the co-branded betel nut gift box launched by "Hecheng Tianxia," emphasizing that the product and related activities were not authorized or recognized by the Bentley brand [1][3]. Group 1: Bentley's Response - Bentley stated that the co-branded product and related activities are not affiliated with the brand or its authorized dealers in China [1]. - The brand reserves the right to take legal action to protect its legitimate rights and interests due to unauthorized use of its branding [7]. Group 2: Hecheng Tianxia's Marketing Strategy - Hecheng Tianxia has previously collaborated with luxury brands such as Rolls-Royce, Mercedes-Benz Maybach, and Porsche for promotional events [5]. - The marketing campaign for the Bentley collaboration included actors dressed as historical figures, which sparked public debate regarding the appropriateness of the partnership [3]. Group 3: Regulatory Context of Betel Nut - Betel nut has been classified as a Group 1 carcinogen by the World Health Organization, with significant links to oral cancer cases [7][8]. - Recent regulations in China have restricted the sale and advertising of betel nut products, with specific prohibitions on their classification as food and advertising [8].