Group 1 - The event "Night Moves in Beijing" marked a significant step for Huayuan Group's cultural brand "Far Away has Gifts," integrating intangible cultural heritage with sports, highlighting the company's shift towards "urban life services" [1] - The "Far Away has Gifts" exhibition attracted considerable attention, showcasing innovative interpretations of traditional crafts, such as the non-heritage carpet series and interactive installations that engage children and families [2] - The market at Dajixiang represents a crucial step in bringing intangible cultural heritage into everyday life, aligning with the brand's mission to enhance cultural soft power and preserve historical narratives [2] Group 2 - Huayuan Group is leveraging its restructuring to focus on four new business brands: construction, apartments, elderly dining, and culture, aligning with national urban development goals [3] - The new brands aim to address urban renewal, youth housing needs, community elderly services, and cultural heritage, reflecting the company's transition from merely building houses to providing comprehensive urban services [3] - Huayuan Group's strategic approach serves as a model for state-owned enterprises in high-quality development, contributing to urban integration and offering a replicable framework for the industry [3]

Group 1 - The event "Night Movement in Beijing, Trend You Come" showcased the integration of sports, culture, and commerce, aiming to revitalize traditional cultural practices through innovative approaches [1][2] - The market operated from noon to evening, aligning with the city's nightlife and providing a platform for cultural and commercial activities [1] - The venue, Dajixiang, serves as a new cultural landmark, blending old Beijing's heritage with modern vibrancy, making it an ideal stage for the "Far Away Gift" brand's non-heritage display [1] Group 2 - Interactive activities highlighted the close relationship between culture and sports, with traditional patterns incorporated into modern games and apparel [2] - Unique activities like the "Fish Washing Basin" and "Knot Unlocking Challenge" engaged families, blending traditional wisdom with modern physical challenges [2] - The event transformed culture from static displays into interactive experiences, allowing participants to engage with heritage in a tangible way [2][3] Group 3 - The integration of non-heritage crafts into everyday life reflects a revival of traditional skills, enhancing cultural vitality within urban settings [3] - The initiative represents a practical application of cultural soft power by state-owned enterprises, contributing to urban development through cultural engagement [3] - The project emphasizes the importance of culture in driving commerce, tourism, and sports, showcasing innovative explorations in cultural revitalization [3]