Core Insights - China Mobile is committed to enhancing brand value and positioning itself as a world-class information service technology company, focusing on customer satisfaction, technological innovation, and establishing itself as a benchmark in the industry [2][3]. Group 1: Brand Development Strategy - The company aims to strengthen its brand by implementing a comprehensive brand-building system that includes enterprise, customer, and product brands, enhancing the reputation of its existing brands like Global通 and 动感地带 [3]. - China Mobile is focused on creating a brand operation mechanism that promotes collaboration internally and externally, enhancing brand creation, trademark protection, and storytelling to build competitive advantages [3][4]. - The company has launched the CMobile international brand to establish a global presence and lead the development of unified 5G international standards [4]. Group 2: Digital Transformation - China Mobile is embracing the AI+ era by upgrading its digital infrastructure and services, aiming to build the world's largest dual-gigabit network and achieve large-scale deployment of 5G-A networks [5]. - The company is innovating its product applications to meet diverse customer needs, introducing AI-driven services to enhance user experience across various sectors [5]. - A comprehensive service system has been established to ensure high-quality digital services, addressing the digital divide and improving customer satisfaction [5]. Group 3: Innovation and Technology - The company emphasizes the integration of technological and industrial innovation, focusing on developing new production capabilities and enhancing brand value through innovation [6]. - China Mobile is advancing its "BASIC6" innovation plan and has made significant strides in 6G technology, positioning itself as a leader in the future tech landscape [6]. - The company is fostering collaboration between academia and industry to enhance the effectiveness of its innovation ecosystem, ensuring that technological advancements translate into brand value [6]. Group 4: Brand Value Recognition - China Mobile's brand value has been recognized as the highest in its industry and second among central enterprises in the 2025 Central Enterprise Brand Value Report [6].

Core Insights - The eighth China Enterprise Forum Brand Building Parallel Forum was held in Beijing, focusing on "Strengthening Value Guidance to Create Outstanding Brands" [1] - China Mobile was recognized with multiple awards, including Excellent Group Brand and Excellent Service Brand, highlighting its strong market position [1][2] - The "2025 Central Enterprise Brand Value TOP60" list was released, with China Mobile ranking first in the telecommunications sector and second among central enterprises, showcasing its brand value of 471.067 billion yuan [1][4] Company Strategy - China Mobile emphasizes brand building as a strategic initiative to enhance core competitiveness, aiming to provide satisfactory services and create world-class service benchmarks [2][3] - The "Global通" brand targets high-value customers and has developed a comprehensive reward system, enhancing customer experience and solidifying its position in the mid-to-high-end market [3] - The "移动爱家" brand focuses on AI-enabled home products, offering a smart home experience through an integrated product system, receiving positive market feedback [3] Industry Position - Over two decades, China Mobile has achieved global leadership in network scale, customer base, and revenue, as well as in innovation capability, brand value, market capitalization, and profitability [4] - The company's commitment to innovation and quality has been pivotal in establishing its leading brand in the digital service sector [4] - As China Mobile continues to build on its brand achievements, its future efforts to promote Chinese brands on the global stage will be closely watched [4]