Core Insights - China Mobile is committed to enhancing brand value and positioning itself as a world-class information service technology company, focusing on customer satisfaction, technological innovation, and establishing itself as a benchmark in the industry [2][3]. Group 1: Brand Development Strategy - The company aims to strengthen its brand by implementing a comprehensive brand-building system that includes enterprise, customer, and product brands, enhancing the reputation of its existing brands like Global通 and 动感地带 [3]. - China Mobile is focused on creating a brand operation mechanism that promotes collaboration internally and externally, enhancing brand creation, trademark protection, and storytelling to build competitive advantages [3][4]. - The company has launched the CMobile international brand to establish a global presence and lead the development of unified 5G international standards [4]. Group 2: Digital Transformation - China Mobile is embracing the AI+ era by upgrading its digital infrastructure and services, aiming to build the world's largest dual-gigabit network and achieve large-scale deployment of 5G-A networks [5]. - The company is innovating its product applications to meet diverse customer needs, introducing AI-driven services to enhance user experience across various sectors [5]. - A comprehensive service system has been established to ensure high-quality digital services, addressing the digital divide and improving customer satisfaction [5]. Group 3: Innovation and Technology - The company emphasizes the integration of technological and industrial innovation, focusing on developing new production capabilities and enhancing brand value through innovation [6]. - China Mobile is advancing its "BASIC6" innovation plan and has made significant strides in 6G technology, positioning itself as a leader in the future tech landscape [6]. - The company is fostering collaboration between academia and industry to enhance the effectiveness of its innovation ecosystem, ensuring that technological advancements translate into brand value [6]. Group 4: Brand Value Recognition - China Mobile's brand value has been recognized as the highest in its industry and second among central enterprises in the 2025 Central Enterprise Brand Value Report [6].

Core Viewpoint - China Mobile is committed to enhancing brand value and positioning itself as a world-class information service technology innovation company through strategic brand initiatives and digital transformation efforts [3][4][5]. Group 1: Brand Development Strategy - China Mobile emphasizes the importance of brand building as a strategic measure to enhance core competitiveness, focusing on delivering customer satisfaction and establishing itself as a world-class service benchmark [4]. - The company aims to create a robust brand ecosystem by integrating enterprise, customer, and product brands, enhancing the appeal of its various customer brands, and increasing the added value of its product brands [4]. - China Mobile is also focused on international brand development, launching the CMobile international brand and leading the formation of global 5G standards, while promoting its AI and digital products globally [4][5]. Group 2: Digital Transformation - The company is embracing the AI era by upgrading its digital infrastructure and services, aiming to build the world's largest dual-gigabit network and achieve large-scale deployment of 5G-A networks [5]. - China Mobile is committed to enhancing customer experience through comprehensive service initiatives, including the introduction of a large service system that addresses the digital divide and improves customer satisfaction [6]. - The company is also focused on aligning supply and demand in digital product applications, launching AI-driven services to meet diverse customer needs across various sectors [5][6]. Group 3: Innovation and Technology - China Mobile is integrating technological and industrial innovation to enhance brand value, focusing on key technology breakthroughs and original innovations, including the launch of a 6G technology framework [6]. - The company is actively developing new industries such as 6G, low-altitude economy, and quantum information, aiming to strengthen its global competitiveness in the modern digital industry [6]. - Collaborative innovation efforts are being emphasized through partnerships with academic and research institutions to enhance the overall effectiveness of its technology innovation system [6]. Group 4: Brand Value Recognition - The forum announced the second batch of achievements from the Central Enterprise Brand Leadership Action, with China Mobile's brands recognized among the top in the industry [7]. - China Mobile ranked first in the industry and second among central enterprises in the 2025 Central Enterprise Brand Value Report, highlighting its strong brand value [7].

转自：北京日报客户端 10月11日，在2025中国移动全球合作伙伴大会上，中国移动密集发布最新合作计划、产品和能力体系， 包括"AI+"行动计划升级暨"AI+"生态联盟、国际品牌焕新暨生态联盟、"点亮百城"量子试验网暨量子生 态联盟、"移动爱购"暨数智生活商城生态联盟等。 中国移动全新国际品牌——CMobile，立足中国移动全球化战略布局生动诠释4C内涵：Customer（客户 为芯），代表以客户为中心，提升端到端服务质量，实现一体化的大服务协同；Cooperation（开放合 作），代表构建持续可信的多边合作方式，做全球客户可信赖的数字合作伙伴；Creation（创新筑 基），代表持续推动技术创新与技术变革，在产品能力、技术标准、生态合作上快速响应市场，以领先 的数字化能力为千行百业有效赋能；Connection（智联全球），代表加快海陆缆、IDC、POP点等新型 信息基础设施建设，构建全球泛在融合的智慧连接。为更好服务全球客户，加强国际交流合作，中国移 动倡议并发起"国际生态联盟"，以更高的格局、更开放的姿态，协同全球产业链上下游伙伴，构建一张 共生、共荣、共进的全球数字协同网络，携手进入生态共建新阶段。 ...