Core Insights - China Mobile is committed to enhancing brand value and positioning itself as a world-class information service technology company, focusing on customer satisfaction, technological innovation, and establishing itself as a benchmark in the industry [2][3]. Group 1: Brand Development Strategy - The company aims to strengthen its brand by implementing a comprehensive brand-building system that includes enterprise, customer, and product brands, enhancing the reputation of its existing brands like Global通 and 动感地带 [3]. - China Mobile is focused on creating a brand operation mechanism that promotes collaboration internally and externally, enhancing brand creation, trademark protection, and storytelling to build competitive advantages [3][4]. - The company has launched the CMobile international brand to establish a global presence and lead the development of unified 5G international standards [4]. Group 2: Digital Transformation - China Mobile is embracing the AI+ era by upgrading its digital infrastructure and services, aiming to build the world's largest dual-gigabit network and achieve large-scale deployment of 5G-A networks [5]. - The company is innovating its product applications to meet diverse customer needs, introducing AI-driven services to enhance user experience across various sectors [5]. - A comprehensive service system has been established to ensure high-quality digital services, addressing the digital divide and improving customer satisfaction [5]. Group 3: Innovation and Technology - The company emphasizes the integration of technological and industrial innovation, focusing on developing new production capabilities and enhancing brand value through innovation [6]. - China Mobile is advancing its "BASIC6" innovation plan and has made significant strides in 6G technology, positioning itself as a leader in the future tech landscape [6]. - The company is fostering collaboration between academia and industry to enhance the effectiveness of its innovation ecosystem, ensuring that technological advancements translate into brand value [6]. Group 4: Brand Value Recognition - China Mobile's brand value has been recognized as the highest in its industry and second among central enterprises in the 2025 Central Enterprise Brand Value Report [6].

Core Viewpoint - China Mobile is committed to enhancing brand value and positioning itself as a world-class information service technology innovation company through strategic brand initiatives and digital transformation efforts [3][4][5]. Group 1: Brand Development Strategy - China Mobile emphasizes the importance of brand building as a strategic measure to enhance core competitiveness, focusing on delivering customer satisfaction and establishing itself as a world-class service benchmark [4]. - The company aims to create a robust brand ecosystem by integrating enterprise, customer, and product brands, enhancing the appeal of its various customer brands, and increasing the added value of its product brands [4]. - China Mobile is also focused on international brand development, launching the CMobile international brand and leading the formation of global 5G standards, while promoting its AI and digital products globally [4][5]. Group 2: Digital Transformation - The company is embracing the AI era by upgrading its digital infrastructure and services, aiming to build the world's largest dual-gigabit network and achieve large-scale deployment of 5G-A networks [5]. - China Mobile is committed to enhancing customer experience through comprehensive service initiatives, including the introduction of a large service system that addresses the digital divide and improves customer satisfaction [6]. - The company is also focused on aligning supply and demand in digital product applications, launching AI-driven services to meet diverse customer needs across various sectors [5][6]. Group 3: Innovation and Technology - China Mobile is integrating technological and industrial innovation to enhance brand value, focusing on key technology breakthroughs and original innovations, including the launch of a 6G technology framework [6]. - The company is actively developing new industries such as 6G, low-altitude economy, and quantum information, aiming to strengthen its global competitiveness in the modern digital industry [6]. - Collaborative innovation efforts are being emphasized through partnerships with academic and research institutions to enhance the overall effectiveness of its technology innovation system [6]. Group 4: Brand Value Recognition - The forum announced the second batch of achievements from the Central Enterprise Brand Leadership Action, with China Mobile's brands recognized among the top in the industry [7]. - China Mobile ranked first in the industry and second among central enterprises in the 2025 Central Enterprise Brand Value Report, highlighting its strong brand value [7].

Group 1: AI+ Action Plan - The "AI+" action plan will double investments in artificial intelligence by the end of 2028, aiming to build the largest and most advanced intelligent computing infrastructure in China, with a target of exceeding 100 EFLOPS in national intelligent computing capacity [3] - The plan includes the development of a high-quality data set for 15 industries, enhancing the supply capability to become a core resource for intelligent ecosystem value extraction [3] - Key initiatives involve five main lines, 16 areas, and 43 specific tasks, focusing on intelligent computing foundation construction, model enhancement, data governance, and standardization [3] Group 2: International Brand and Ecosystem - China Mobile launched a new international brand, CMobile, emphasizing customer-centric services, open cooperation, continuous innovation, and global connectivity [5] - The company initiated the "International Ecological Alliance" to foster collaboration across the global digital ecosystem, enhancing service quality and building a symbiotic network [5] Group 3: Quantum Network Development - The "Light Up a Hundred Cities" quantum experimental network aims to achieve cross-domain interconnection and key collaboration across multiple regions, addressing challenges in quantum key distribution [7] - The network will integrate quantum communication across urban and backbone networks, with commercial capabilities for quantum password services and pilot applications in sectors like government and finance [7] Group 4: Smart Life Mall - The "Mobile Love Purchase" mall targets over 1 billion users, focusing on creating a reliable and comprehensive smart living platform that integrates various lifestyle services [9] - The mall introduces the "AI Bean" reward system, enhancing user engagement and value through a unified feedback mechanism [9] - This initiative represents a significant step in China Mobile's digital strategy, aiming to redefine the relationship between users and the platform while promoting smart living services [9]