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网络文学主流化
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网络文学,讲出更新更好的中国故事(文化市场新观察)
Ren Min Ri Bao· 2025-11-12 22:19
Core Insights - The rise of online literature adaptations, such as short dramas, has significantly increased the daily readership of original works by over 300% [1] - The 2025 China Online Literature Forum highlighted the mainstreaming, quality enhancement, and internationalization of online literature, emphasizing its growing influence on the cultural industry [1][2] - By the end of 2024, the user base for Chinese online literature is projected to reach 575 million, accounting for 51.9% of internet users, indicating its widespread appeal [1] Group 1: Industry Trends - The creative ecosystem is continuously improving, with a consensus on the need for quality content, supported by local writers' associations and government initiatives [2] - New creative support systems are being established, such as the "Golden Conch" plan in Fujian and the "China Online Literature Town" in Hunan, which aim to nurture writers throughout their careers [2] - The integration of AI technology is pushing for more comprehensive and innovative storytelling methods in online literature [2] Group 2: Economic Impact - Online literature is increasingly recognized as a key driver of the cultural industry, acting as a vital engine for growth alongside film, animation, and gaming sectors [2][3] - The adaptation of online literature into short dramas is emerging as a new trend, expanding user reach and creating a multiplier effect in industry integration [2] - The short drama "Home and Away" has garnered over 1 billion views, significantly boosting the collection of similar online literary works to over 500,000 [2] Group 3: International Expansion - Online literature is becoming a significant part of global pop culture, with innovative overseas expansion models being developed [3][4] - The number of original works produced overseas has reached 100 times that of translated works, indicating a strong focus on cultivating local authors [3] - The use of micro-dramas and other new formats is enhancing the international dissemination of Chinese online literature, shaping global reading habits [4]
“悦读好书榜·春华辑”榜单揭晓,中国移动咪咕以优质IP激活短剧创作引擎
Huan Qiu Wang· 2025-04-24 10:59
Core Viewpoint - The Fourth National Reading Conference and the Second Forum on the Development of Online Literature and Micro-Short Dramas were held in Taiyuan, Shanxi, focusing on promoting a reading culture and advancing the digital cultural strategy of the country [1][11]. Group 1: Event Overview - The Fourth National Reading Conference took place from April 23 to 25, with the theme "Cultivating a Reading Culture and Building a Culturally Strong Nation" [1]. - The Second Forum on the Development of Online Literature and Micro-Short Dramas was hosted by China Mobile Migu on April 24, aiming to foster a positive ecosystem for online literature and micro-short dramas [1][11]. Group 2: "Yue Du Good Book List - Spring Edition" - The "Yue Du Good Book List - Spring Edition" was officially launched during the forum, featuring six representative works selected based on data analysis and expert evaluations [3][6]. - The selection process involved a team of top domestic experts from the Yangtze River Delta Network Literature Review Center, ensuring a high-quality and potential-focused list [6][11]. Group 3: Selected Works - The selected works include: - "Zhan Chen Yuan" by Yi Ran, which intertwines fantasy and suspense with a narrative of fate [4]. - "The Whole Family is Eavesdropping on My Heart" by Xia Shengsheng, which has been successfully adapted into a short drama [4]. - "Little Surprise" by Mai Su, exploring the struggles of immigrant families [4]. - "Lan Liu Guang" by Que Shang Xin Tou, focusing on personal emotions against a backdrop of national destiny [4]. - "The Young Lady Always Fails to Strive" by Yan Xiao Mo, blending familial and national themes with Daoist philosophy [4]. - "Jue Se Sheng Jiao" by Sha Mo, combining elements of intrigue and growth in a historical context [4]. Group 4: Industry Impact and Future Directions - The "Yue Du Good Book List" serves as a benchmark and creative engine for the online literature industry, reflecting trends in content iteration and audience expansion [11][12]. - The list aims to capture new ideas and trends among younger audiences, focusing on various genres and themes relevant to contemporary society [12]. - Future initiatives will include innovative promotion strategies across multiple platforms to enhance the reach of quality literary content and foster a reading culture [14].