文化产业融合
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城记 | 非遗燃烟火,科技引潮来——倾听149亿元交易额背后的长三角文化“脉动”
Xin Hua Cai Jing· 2025-11-23 02:35
Core Insights - The sixth Yangtze River Delta International Cultural Industry Expo showcased over 1,500 enterprises, attracting 120,000 visitors and generating an intended transaction and signing amount of 14.9 billion yuan, marking a significant shift in China's cultural industry from "product output" to "industry integration" [1] Group 1: Cultural Products and Trends - The expo featured a diverse range of innovative cultural products, including traditional crafts and popular IP derivatives, indicating a transformation from mere exhibits to marketable goods [2] - The integration of cultural value and commercial value is evolving, with cultural products becoming essential in brand value creation and consumer experience [2][3] - The shift from "cultural labeling" to "cultural embedding" signifies a deeper integration of cultural narratives and regional spirit into product attributes, enhancing market vitality and cultural transmission [3] Group 2: Live Cultural Experiences - Live demonstrations at the expo highlighted the dynamic nature of cultural transmission, emphasizing that culture should be experienced rather than merely displayed [4] - Performances such as the "Weifeng Drum" and "Yingge" dance showcased the emotional resonance of cultural heritage, making it accessible and relatable to audiences [5][6] - The ultimate goal of cultural transmission is to embed it in people's memories, transforming intangible heritage into a tangible cultural force [7] Group 3: Digital Technology in Cultural Industry - The integration of digital technology is revolutionizing cultural experiences, with innovations like AI interactive display cabinets enhancing audience engagement [8] - The use of VR technology allows for immersive experiences that connect historical narratives with contemporary audiences, breaking traditional exhibition constraints [9][10] - Projects like the "Empire Code - Qin Shi Huang Mausoleum" exhibit exemplify the commercial potential of cultural experiences, expanding their reach beyond traditional venues [10]
书香漫荆楚 文澜涌长江 湖北书写长江经济带“文产融合”新篇章
Chang Jiang Shang Bao· 2025-09-21 23:02
Core Insights - The 2025 "Book Fragrance Yangtze" Reading Week and Wuhan Book Fair took place from September 19 to 21, showcasing the achievements of the publishing industry in Hubei and promoting cultural development along the Yangtze River [2][3] - The event featured a theme of "Reading the Yangtze, Wisdom Gathering," aiming to enhance cultural heritage, invigorate the publishing industry, and ignite public reading enthusiasm [2][3] Event Overview - The fair was organized by multiple entities including Hubei Yangtze Publishing Media Group and aimed to serve the development of the Yangtze Economic Belt and the "Book Fragrance Hubei" initiative [2] - The event included a main venue in Wuhan and 15 sub-venues across the province, adopting a comprehensive approach that integrated online and offline activities [3][4] Exhibition Features - The main venue featured six thematic exhibition areas focusing on various aspects of reading and cultural services, breaking traditional categorization by publisher [3][4] - Over 110 themed book exhibition booths displayed more than 70,000 quality books across various genres, along with immersive reading spaces themed around popular IPs [4][6] Cultural Activities - The event included a series of cultural activities such as lectures by renowned authors and interactive experiences, enhancing the overall cultural engagement [5][11] - A total of 30 high-quality cultural lectures were held, along with over 300 community activities, promoting widespread cultural participation [11] Economic Impact - The fair attracted over 400 publishing units and showcased nearly 10,000 unique cultural products, emphasizing the integration of culture, tourism, and creative industries [7][8] - The establishment of the Yangtze Cultural Creative Industry Alliance aimed to enhance resource sharing and cultural innovation across the Yangtze River region [8][9] Community Engagement - The event provided significant discounts and cultural vouchers, encouraging public participation and making cultural products more accessible [10][11] - The initiative aimed to build a comprehensive reading system that benefits all demographics, reinforcing the importance of reading in enhancing national literacy [10][11]
2025中国运动休闲大会9月底山东日照启幕
Xin Hua She· 2025-09-10 08:52
Core Points - The 2025 China Sports Leisure Conference and Shandong Sports Consumption Season will be held from September 26 to 28 in Rizhao, Shandong Province [1] - The theme of the event is "New Sports Travel, New Consumption, New Vitality" [1] - The main venue is located at Wanpingkou Square, connected by a 28-kilometer Sunshine Coast Greenway [1] Event Highlights - The event will feature two major segments: a mass walking and cycling event at Wanpingkou and a "Thousand Boats Compete" boating competition [1] - Additional activities include a sea fishing competition and a fun beach event at Liujiabay [1] Economic Impact - Shandong Province aims to leverage the event to enhance the integration of sports with tourism and culture, promoting the "Good Luck Shandong" sports brand [1] - The province plans to create more premium sports tourism destinations and accelerate the development of the sports leisure industry [1] - The China Sports Leisure Conference has been successfully held in Rizhao for two consecutive years, attracting hundreds of thousands of participants and contributing to local economic growth [1]
“悦读好书榜·春华辑”榜单揭晓,中国移动咪咕以优质IP激活短剧创作引擎
Huan Qiu Wang· 2025-04-24 10:59
Core Viewpoint - The Fourth National Reading Conference and the Second Forum on the Development of Online Literature and Micro-Short Dramas were held in Taiyuan, Shanxi, focusing on promoting a reading culture and advancing the digital cultural strategy of the country [1][11]. Group 1: Event Overview - The Fourth National Reading Conference took place from April 23 to 25, with the theme "Cultivating a Reading Culture and Building a Culturally Strong Nation" [1]. - The Second Forum on the Development of Online Literature and Micro-Short Dramas was hosted by China Mobile Migu on April 24, aiming to foster a positive ecosystem for online literature and micro-short dramas [1][11]. Group 2: "Yue Du Good Book List - Spring Edition" - The "Yue Du Good Book List - Spring Edition" was officially launched during the forum, featuring six representative works selected based on data analysis and expert evaluations [3][6]. - The selection process involved a team of top domestic experts from the Yangtze River Delta Network Literature Review Center, ensuring a high-quality and potential-focused list [6][11]. Group 3: Selected Works - The selected works include: - "Zhan Chen Yuan" by Yi Ran, which intertwines fantasy and suspense with a narrative of fate [4]. - "The Whole Family is Eavesdropping on My Heart" by Xia Shengsheng, which has been successfully adapted into a short drama [4]. - "Little Surprise" by Mai Su, exploring the struggles of immigrant families [4]. - "Lan Liu Guang" by Que Shang Xin Tou, focusing on personal emotions against a backdrop of national destiny [4]. - "The Young Lady Always Fails to Strive" by Yan Xiao Mo, blending familial and national themes with Daoist philosophy [4]. - "Jue Se Sheng Jiao" by Sha Mo, combining elements of intrigue and growth in a historical context [4]. Group 4: Industry Impact and Future Directions - The "Yue Du Good Book List" serves as a benchmark and creative engine for the online literature industry, reflecting trends in content iteration and audience expansion [11][12]. - The list aims to capture new ideas and trends among younger audiences, focusing on various genres and themes relevant to contemporary society [12]. - Future initiatives will include innovative promotion strategies across multiple platforms to enhance the reach of quality literary content and foster a reading culture [14].