同日，"咸阳马栏红"苹果（沈阳）品牌旗舰店在沈阳市大东区揭牌，主营"咸阳马栏红"系列苹果。 旗舰店严格执行"咸阳马栏红"地理标志证明商标使用管理制度，确保每一颗苹果都绿色、生态、安全。 同时，旗舰店积极对接沈阳本地商超、社区、电商平台及餐饮渠道，开展多元化的品牌推广活动。（记 者：琚鹏飞 通讯员：刘计划） "'咸阳马栏红'苹果在沈阳销量逐年攀升，消费者认可其脆甜口感。我们希望进一步加大合作，满 足更多沈阳市场需求。"沈阳地利水果批发市场负责人郑东升说。 陕西绿康现代农业专业合作社负责人张兴华说："这次签约为我们礼泉苹果打开了更广阔的销路， 我感到非常振奋，也对未来苹果产业发展充满信心。" 12月9日，2025"咸阳马栏红"苹果咸农优品（沈阳）宣传推介活动在沈阳市举行。 宣传推介活动中，相关企业负责人介绍了"咸阳马栏红"苹果在沈阳市场的销售现状及当地农产品市 场情况。咸阳市农业农村局推介了"咸阳马栏红"苹果、咸阳茯茶等区域公用品牌。两市16家企业签约金 额近1.6亿元，涉及苹果1.01万吨、猕猴桃600吨、茯茶280吨及苹果礼盒2万份。 ...

Core Insights - The article highlights the economic development and agricultural advancements in Xi'an's surrounding areas, particularly in Xianyang, emphasizing the integration of agriculture with tourism and the establishment of industry clusters to enhance local economies [1][8]. Agricultural Development - Xianyang is recognized for its fertile land and rich agricultural products, particularly known for "Guanzhong Baicai Xin" [1]. - Jingyang County has become the first national standardized vegetable demonstration county in Shaanxi, with a vegetable planting area of 393,000 acres, producing 1.8452 million tons and generating a value of 2.51 billion yuan in 2024, accounting for approximately 18.53% of the county's total agricultural output [3][4]. - The county has established 33 large vegetable parks and has three provincial leading enterprises, with a total industrial chain output value of 3.88 billion yuan [3]. Fruit Industry - Binzhou City, a key fruit production area, has 350,000 acres of orchards, including 320,000 acres of apples, producing 545,000 tons of fruit annually with a value of 2.3 billion yuan [4]. - The local government has identified 48 unique rural industries and is promoting products like "Xianyang Fucha" and "Binzhou Pear" to enhance brand recognition and market value [4]. Industrial Cluster Development - Xianyang is focusing on building industrial clusters through a chain-based approach, with 91 "chain master" enterprises and 259 "chain team" enterprises developed [7]. - The Qinghe Food Industrial Park has attracted over 30 well-known food companies, with an expected total output value of 11 billion yuan by 2025 [6]. Integration of Industry and Tourism - The city is promoting the deep integration of "industry + tourism" to activate regional development, with projects like the Tianqi Modern Leisure Agriculture Sightseeing Park enhancing local tourism and providing employment [8][9]. - The local government is planning to develop new tourism models that include agricultural experiences and cultural heritage, aiming to create a sustainable tourism economy [9].

Core Viewpoint - The event "Xian Agricultural Quality Products" promotion in the Beijing-Tianjin-Hebei region resulted in significant investment and sales contracts, highlighting the growth potential of Xianyang's agricultural sector [1] Investment and Contracts - 12 investment projects were signed with a total amount of 39.6 billion yuan, focusing on areas such as deep processing of agricultural products, facility agriculture, and integration of agriculture with culture and tourism [1] - 12 purchase and sales contracts were signed, totaling 9.7 billion yuan, covering various agricultural products including apples, pears, kiwis, grapes, pomegranates, goat milk powder, and miscellaneous grains [1] Agricultural Development Strategy - Xianyang is prioritizing key rural specialty industries like apples, aiming to enhance brand promotion and market expansion, particularly for the "Xianyang Malan Red" apple brand [1] - The city is recognized as Shaanxi's largest pollution-free fine vegetable production base and an important processing supply base for livestock products [1] Government Support and Future Plans - The local government is committed to improving the business environment, promoting technology, and nurturing industries to attract investment and support entrepreneurship in Xianyang [1]

Core Insights - The "Xianyang Malan Red" apple brand has surpassed a value of 10.045 billion yuan, ranking third among regional public brands in China [1] - Xianyang's apple planting area has reached 2.501 million acres, generating an output value exceeding 28 billion yuan and benefiting 250,000 farming households [1] Industry Development - The apple industry in Xianyang is currently in the harvest season for early-ripening apples, attracting numerous external buyers [1] - The apple industry not only provides direct income to the community but also creates significant local employment opportunities [1] - The local workforce engaged in agricultural tasks in orchards earns around 100 yuan per day while gaining skills and supporting their families [1] Regional Strategy - Xianyang has optimized its regional layout, concentrating apple production in favorable growing areas, establishing a pattern of "late-ripening in the north and early to mid-ripening in the south" [1] - In 2024, Xianyang plans to renovate 183,000 acres of old orchards and establish 38,100 acres of high-standard orchards, promoting over 270,000 acres of domestic new varieties [1] - The city has developed five national-level agricultural industry (apple) strong towns, seven provincial key apple counties, and 35 provincial high-quality and efficient demonstration gardens [1] Brand Influence - The brand building of Xianyang's apple industry has shown significant results, demonstrating strong market competitiveness and brand influence, with products being popular in major cities and exported to Dubai and Southeast Asia [2]