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淄博→尔滨→天水 “网红城市”“火爆出圈”后如何“四季长红”?
Yang Shi Wang· 2025-09-24 00:11
Core Viewpoint - The article highlights the ongoing recovery of the cultural and tourism market in China, particularly during the extended National Day holiday, with significant growth in cross-province travel orders and innovative tourism offerings in popular cities like Harbin, Zibo, and Tianshui [1][17]. Group 1: Harbin's Tourism Developments - Harbin is breaking the "winter-only" image by promoting off-season ice and snow tourism, with attractions like the Ice Snow World showcasing real ice and snow experiences [1][4]. - The city has introduced themed tourism routes focusing on red culture, connecting historical sites to enhance visitor engagement during the holiday [6]. - Harbin is also integrating agriculture into tourism, offering unique rural experiences such as viewing giant rice field paintings and riding through rice paddies [5]. Group 2: Zibo's Culinary Tourism - Zibo has expanded its tourism offerings beyond its initial fame for barbecue, ranking 39th in domestic tourism popularity, surpassing coastal cities [7]. - New projects like the "This Has Bureau" initiative combine local cuisine, cultural exhibitions, and experiential activities, enhancing the visitor experience [8]. - The city is upgrading night-time economy offerings, blending food and entertainment to create immersive cultural experiences [9]. Group 3: Tianshui's Culinary and Cultural Integration - Tianshui has leveraged its famous spicy hot pot to attract tourists, with ongoing efforts to promote deeper cultural experiences beyond just food [12][13]. - The city has introduced a ticketing system allowing access to multiple attractions, enhancing convenience for visitors [13]. - Tianshui has launched various cultural events and activities, significantly increasing tourist engagement and spending [15][16]. Group 4: Industry Trends and Future Directions - The 2025 National Day tourism trend report indicates a shift towards experiential travel, with emotional value and efficiency becoming key factors in travel decisions [19]. - Experts suggest that to transition from "internet-famous" cities to sustainable tourist destinations, there must be a focus on unique cultural experiences and diverse product offerings [18]. - The tourism industry is encouraged to adapt to changing consumer demands, emphasizing the importance of service quality and product diversity to foster repeat visits [19].