Core Viewpoint - The article discusses the challenges faced by the cultural tourism industry in Henan, particularly the need to transition from short-lived popularity to sustainable growth, emphasizing the importance of innovative and differentiated offerings in the market [1][4][11]. Group 1: Current Trends in Cultural Tourism - Recent years have seen a surge of popular cultural tourism projects in China, but many face the risk of becoming fleeting trends [4][5]. - The rapid growth of Chinese tourists and their evolving aesthetic preferences necessitate a shift towards high-quality, boutique experiences in cultural tourism [1][4]. Group 2: The Launch of New Projects - The newly unveiled "Luoyang Shendu Shisan Fang" project aims to integrate performance, technology, and commerce, representing a shift in Henan's cultural tourism strategy [1][8]. - This project, covering approximately 185,000 square meters, features immersive performances and advanced XR technology, aiming to create a unique cultural experience [1][8]. Group 3: Industry Challenges and Expert Insights - Experts highlight the issue of homogenization in cultural tourism projects, with many lacking innovation and differentiation, leading to potential price wars [5][12]. - The article notes that while some projects have generated significant visitor numbers and revenue, such as the 5.2 million participants in Hanfu experiences in Luoyang, sustaining interest over time remains a challenge [5][11]. Group 4: Future Directions for Henan's Cultural Tourism - The article emphasizes the need for Henan to build a comprehensive industrial ecosystem rather than relying on individual projects for long-term success [11]. - Experts advocate for a focus on unique cultural advantages and market-driven operations to avoid competition with other regions [12].

Core Insights - The article discusses the transformation of China's cultural tourism industry, particularly focusing on the new project "Shendu Shisan Fang" in Luoyang, which aims to redefine the tourism experience through a blend of performance, technology, and commerce [3][8]. Group 1: Industry Trends - The cultural tourism sector in China is experiencing rapid growth, with a significant increase in the number of immersive experience projects, reaching 32,024 by 2023, generating a total output value of 1,933.4 billion [5]. - There is a growing concern about the sustainability of popular tourism projects, as many face the risk of becoming short-lived trends due to content homogenization and lack of innovation [5][6]. - Experts emphasize the need for the industry to shift from merely attracting visitors to creating lasting experiences that engage consumers over time [7][11]. Group 2: Project Highlights - "Shendu Shisan Fang" is designed as a comprehensive cultural and commercial complex, inspired by the historical "Li Fang" system of the Sui and Tang dynasties, integrating performance, intangible cultural heritage, and night economy [8][9]. - The project aims to avoid competition through differentiation by offering unique experiences, such as a themed restaurant and an interactive amusement park, which are the first of their kind in Luoyang [9][10]. - The operational model of the project includes innovative concepts like "merchants as actors," enhancing visitor interaction and engagement [9]. Group 3: Strategic Recommendations - Experts recommend that the cultural tourism sector in Henan focus on high-quality offerings and avoid homogenization by leveraging its historical and cultural advantages [10][11]. - There is a call for a more market-driven approach to tourism development, encouraging creativity and reducing government intervention that may stifle individual business interests [11][12]. - The article suggests that building a complete industrial ecosystem is crucial for sustainable development, moving beyond individual projects to a cohesive strategy that integrates various sectors [10][12].

Core Viewpoint - The article highlights the ongoing recovery of the cultural and tourism market in China, particularly during the extended National Day holiday, with significant growth in cross-province travel orders and innovative tourism offerings in popular cities like Harbin, Zibo, and Tianshui [1][17]. Group 1: Harbin's Tourism Developments - Harbin is breaking the "winter-only" image by promoting off-season ice and snow tourism, with attractions like the Ice Snow World showcasing real ice and snow experiences [1][4]. - The city has introduced themed tourism routes focusing on red culture, connecting historical sites to enhance visitor engagement during the holiday [6]. - Harbin is also integrating agriculture into tourism, offering unique rural experiences such as viewing giant rice field paintings and riding through rice paddies [5]. Group 2: Zibo's Culinary Tourism - Zibo has expanded its tourism offerings beyond its initial fame for barbecue, ranking 39th in domestic tourism popularity, surpassing coastal cities [7]. - New projects like the "This Has Bureau" initiative combine local cuisine, cultural exhibitions, and experiential activities, enhancing the visitor experience [8]. - The city is upgrading night-time economy offerings, blending food and entertainment to create immersive cultural experiences [9]. Group 3: Tianshui's Culinary and Cultural Integration - Tianshui has leveraged its famous spicy hot pot to attract tourists, with ongoing efforts to promote deeper cultural experiences beyond just food [12][13]. - The city has introduced a ticketing system allowing access to multiple attractions, enhancing convenience for visitors [13]. - Tianshui has launched various cultural events and activities, significantly increasing tourist engagement and spending [15][16]. Group 4: Industry Trends and Future Directions - The 2025 National Day tourism trend report indicates a shift towards experiential travel, with emotional value and efficiency becoming key factors in travel decisions [19]. - Experts suggest that to transition from "internet-famous" cities to sustainable tourist destinations, there must be a focus on unique cultural experiences and diverse product offerings [18]. - The tourism industry is encouraged to adapt to changing consumer demands, emphasizing the importance of service quality and product diversity to foster repeat visits [19].