Economic Growth - During the "14th Five-Year Plan" period, the GDP of Tianshui City is projected to grow from 68.719 billion yuan at the end of the "13th Five-Year Plan" to 95.225 billion yuan by 2024, with an average annual growth rate of 6.2% [1][3] - The per capita disposable income of urban and rural residents is steadily increasing, ensuring that development benefits are more equitable [1] Industrial Development - Tianshui City is implementing an "industrial strong city" strategy, focusing on the transformation of traditional industries and the cultivation of emerging industries [3] - The output value of leading industries such as integrated circuits and machinery manufacturing has significantly increased, with strategic emerging industries accounting for 45.3% of the industrial added value above designated size, ranking first in the province [3] Cultural and Tourism Development - Tianshui City has successfully created the "Thousand Mountains and Ten Thousand Waters: Love Tianshui" cultural tourism brand, with the influence of the Maijishan Scenic Area continuing to grow [3] - The city received 230 million tourists during the "14th Five-Year Plan" period, generating a total tourism revenue of 141.9 billion yuan, with annual growth rates for tourist reception and revenue exceeding 26% [5][6] Infrastructure and Investment - The total investment scale during the "14th Five-Year Plan" period exceeded 620 billion yuan, achieving highway connectivity across all counties [5] - Major projects include the Zhongyong Power Equipment Manufacturing Industrial Park, which fills local gaps in high-voltage electrical equipment, and the Suihong Artificial Intelligence project, which achieved a rapid production timeline of just 180 days from signing [5] Agricultural Development - Tianshui City is advancing towards becoming a modern mountain characteristic agricultural demonstration area, with significant upgrades in fruit, vegetable, livestock, and traditional Chinese medicine industries [6] - The city has established the largest production base for Yuan Shuai apples in Asia, with planting areas for fruits, vegetables, and traditional Chinese medicine reaching 2.3 million mu, 1.13 million mu, and 270,000 mu respectively [6] Social Development - The proportion of public spending on people's livelihoods has consistently remained above 85% of total fiscal expenditure during the "14th Five-Year Plan" [7] - Tianshui City has made progress in education, becoming the city with the most universities among non-provincial capital cities in Gansu Province [7]

Core Insights - The phenomenon of Tianshui's spicy hot pot becoming a cultural tourism IP signifies a "cultural tourism counterattack" for the small city in Northwest China, highlighting the importance of systematic urban operation capabilities [1] - Tianshui's success is rooted in its rich cultural heritage and beautiful landscapes, integrating cultural elements into the urban fabric to enhance the tourist experience beyond just food [1] - The city's approach emphasizes sincere hospitality, with coordinated efforts in urban planning and community involvement, creating a warm atmosphere for visitors [1] Summary by Sections - **Cultural and Economic Development** - Tianshui is leveraging its cultural heritage and natural beauty to attract tourists, transforming a fleeting opportunity into sustainable urban development and improved public welfare [1] - The city aims to convert the temporary "internet celebrity" status into long-term benefits for the economy and society [1] - **Tourism Experience** - The integration of historical sites like Fuxi Temple and the artistic treasures of Maijishan Grottoes enriches the visitor experience, allowing them to connect with the city's history while enjoying local cuisine [1] - **Community Engagement** - The city's top-down design and grassroots efforts, such as residents voluntarily providing free transportation for visitors, reflect a genuine hospitality that enhances the overall tourist experience [1]

Group 1: Core Insights - The rise of the "emotional economy" is driven by widespread feelings of anxiety and "involution" among individuals, with over 90% experiencing emotional pressure, creating a market potential worth billions [1][2] - The shift in consumer motivation from functional needs to emotional satisfaction is evident, with 42% of consumers now shopping to "please themselves," a 9 percentage point increase from 2021 [2][3] - The Z generation (born 1995-2009) is a key driver of this consumption change, prioritizing personal experiences and emotional value over traditional product functionality [3][4] Group 2: Consumer Demographics - Women, young people, and highly educated individuals are the primary consumers in the emotional economy, with women making up 64% of this demographic [4][5] - The age distribution shows that 44% of consumers are in their 20s to early 30s, while 33.5% are aged 18-24, indicating a strong presence of younger consumers [4][5] - Stress relief methods vary by gender, with men preferring gaming and sports, while women lean towards shopping and socializing [4][5] Group 3: Consumption Trends - Emotional consumption is evident across various scenarios, including workplace humor and pet care, with significant increases in sales of high-end pet food and smart pet devices [6][7] - The trend of "sensory healing" is gaining traction, with the fragrance industry expected to grow at over 10% annually, and ASMR videos achieving billions of views [7][8] - Travel preferences among young people have shifted towards experiences that provide emotional relief, with 81.2% seeking to escape work and life pressures [7][8] Group 4: Market Potential - The emotional economy is manifesting in various sectors, including gaming, concerts, and pet care, showcasing unprecedented growth potential [29][30] - The Chinese gaming market is projected to exceed 300 billion yuan in revenue, reflecting a 13.95% year-on-year growth [31] - The concert industry has seen significant engagement, with over 34.2 million performances and ticket sales reaching 31.54 billion yuan [31]

Core Insights - The article discusses the transformation of small cities into popular tourist destinations through social media and flow economy, focusing on the "post-internet celebrity era" of urban development [1] Group 1: Tianshui's Success - Tianshui, a small city in Northwest China, gained popularity due to its spicy hotpot, with visitor numbers remaining high even after the initial surge [2][7] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since its rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated trademark registration and industry association formation to support this goal [6] Group 2: Economic Impact - In 2024, Tianshui received 59.5 million tourists, generating a tourism revenue of 38.3 billion yuan, both showing over 23% growth [6] - The city has signed 253 investment projects with a total investment of 798.63 billion yuan, indicating a strong economic response to its newfound popularity [8] Group 3: Zibo's Strategy - Zibo, another city that gained fame for its barbecue, is working to diversify its tourism offerings beyond just food, aiming for a more sustainable tourism model [10][12] - The city has set a target to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [12] - Zibo's industrial strategy includes developing a pre-packaged food industry and focusing on four key sectors: new materials, intelligent equipment, new pharmaceuticals, and electronic information [13] Group 4: Rongchang's Challenges - Rongchang, known for its "Lu Goose," experienced a significant influx of tourists but is now facing challenges in maintaining that interest [15][19] - The area saw a 743.6% increase in visitors during the May holiday, but numbers dropped significantly during the subsequent holiday period [17] - The local government has launched a development plan aiming for over 1 billion yuan in output value for the goose industry by 2026, indicating a strategic shift towards sustainable growth [19]

Core Insights - The tourism market is experiencing a continuous recovery, with traditional destinations maintaining popularity while lesser-known cities are emerging as new favorites during the recent holiday season [1] - The article explores how social media and the flow economy have transformed previously unnoticed small cities into popular tourist spots, raising questions about their sustainability and future development [1] Group 1: Tianshui's Transformation - Tianshui, a small city in Northwest China, gained sudden popularity due to a local spicy hotpot, leading to a significant increase in tourist numbers and local business growth [2][4] - The number of hotpot shops in Tianshui has surged to around 1,400, a fivefold increase since the city's rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated collective trademark registration and the establishment of an industry association to support this goal [5] Group 2: Economic Impact and Visitor Trends - In 2024, Tianshui is expected to receive 59.5 million tourists and achieve a tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [5] - The city has seen a shift in its visitor demographics, with an increase in tourists from eastern and coastal cities, indicating a broader appeal beyond local regions [5][10] - Tianshui's government has launched initiatives to attract investment, resulting in 253 signed projects with a total investment of approximately 798.63 billion yuan [9][8] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame through its barbecue, is actively working to diversify its tourism offerings and convert short-term visitor interest into long-term engagement [11][12] - The city has set ambitious tourism goals, aiming to host 65 million visitors and generate over 64 billion yuan in tourism revenue by 2026 [11] - Zibo's tourism revenue and visitor numbers have shown significant growth, with a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 compared to the previous year [12] Group 4: Rongchang's Challenges and Opportunities - Rongchang experienced a surge in tourism due to a viral local delicacy, but the influx of visitors has led to challenges in sustaining interest and managing market competition [15][16] - The local government has implemented a development plan targeting over 1 billion yuan in output value for its signature dish by 2026, aiming to establish Rongchang as a culinary landmark [17][18] - The city is facing a supply challenge for its local delicacy, necessitating adjustments in production and quality control to meet the growing demand [17]

Core Insights - The article discusses the ongoing recovery of the cultural and tourism market in China, highlighting the rise of lesser-known cities as new travel destinations driven by social media and the flow economy [1] - It explores the transformation of these cities from being "internet-famous" to achieving sustainable growth and development [1] Group 1: Tianshui's Success Story - Tianshui, a small city in Northwest China, has maintained its popularity since the viral rise of its spicy hotpot, with visitor numbers remaining high during holidays [2][5] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since the dish gained fame, indicating a significant entrepreneurial response [2][3] - Tianshui aims to elevate its hotpot to a regional culinary symbol by applying for recognition as a "Chinese Famous Snack" and forming an industry association [3][4] Group 2: Economic Impact and Visitor Statistics - In 2024, Tianshui is expected to receive 59.5 million visitors and generate tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [4] - The city has seen a shift in its visitor demographics, attracting tourists from eastern and coastal regions, indicating a broader appeal [6] - Tianshui has signed 253 investment projects with a total investment of approximately 798.63 billion yuan, showcasing the economic opportunities arising from its newfound fame [8][7] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame for its barbecue, is actively working to diversify its tourism offerings and avoid being pigeonholed as a single-attribute destination [10][11] - Despite concerns about a decline in barbecue-related tourism, Zibo's key attractions have seen a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 [11] - The city has set ambitious goals to receive 65 million visitors and achieve over 64 billion yuan in tourism revenue by 2026 [10] Group 4: Rongchang's Transformation - Rongchang, which gained attention through its "Lu Goose" dish, experienced a massive influx of tourists, with 2.34 million visitors during the May Day holiday, leading to significant sales growth [16][14] - The local government has implemented a development plan aiming for over 1 billion yuan in output value for the Lu Goose industry by 2026, indicating a focus on sustainable growth [16] - The city is working to integrate its culinary identity into its urban fabric, promoting itself as a "Lu Goose culinary landmark" [15][16]

Core Insights - The tourism market in China is experiencing a revival, with traditional destinations maintaining popularity while smaller cities are emerging as new favorites due to social media influence and the flow economy [1] - The article explores how "internet-famous" cities can transition from temporary popularity to sustainable growth, focusing on the resilience and development strategies of these cities [1] Group 1: Tianshui's Transformation - Tianshui, a small city in Northwest China, gained attention through its spicy hotpot, leading to a significant increase in tourism and local businesses [2] - The number of hotpot restaurants in Tianshui has surged to approximately 1,400, a fivefold increase since its rise to fame [2] - Tianshui aims to establish its hotpot as a regional culinary symbol, applying for recognition as a "Chinese Famous Snack" and forming an industry association [5] Group 2: Economic Impact and Visitor Trends - In 2024, Tianshui is projected to receive 59.5 million tourists and generate tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [5] - The city has seen a diversification in its visitor demographics, attracting tourists from eastern and coastal cities, indicating a broader appeal [6] - Tianshui's local government is actively leveraging the tourism boom to attract investment, with 253 signed projects totaling approximately 79.86 billion yuan [8] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame for its barbecue, is working to expand its tourism beyond this single attraction, aiming for a more comprehensive cultural tourism strategy [10] - The city has set ambitious goals to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [11] - Despite concerns about declining interest in barbecue, Zibo's key tourist sites reported a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 [11] Group 4: Rongchang's Adaptation - Rongchang, known for its "Lu Goose," experienced a surge in tourism, with 2.34 million visitors during the May Day holiday, leading to significant economic activity [20] - The local government has implemented a development plan to enhance the goose industry, targeting over 1 billion yuan in output by 2026 [22] - The city is facing challenges in maintaining supply for the increased demand, highlighting the need for sustainable growth strategies [20]

Core Insights - The article discusses the transformation of Tianshui into a "internet celebrity city" driven by the popularity of its local dish, spicy hot pot, during the 2024 Spring Festival, highlighting the city's cultural and tourism revival [4][18][20]. Group 1: Tourism and Economic Impact - During the National Day holiday, Tianshui received a significant influx of tourists, with the local hot pot shop experiencing long queues and increased demand for local products [6][7][16]. - Tianshui's tourism revenue reached 38.3 billion yuan in 2024, with a year-on-year growth exceeding 23%, and the city welcomed 59.5 million visitors [18][21]. - The local government has established a long-term mechanism to manage tourism, focusing on food safety, service quality, and infrastructure improvements [17][20]. Group 2: Cultural and Culinary Development - Tianshui's spicy hot pot, made with locally sourced ingredients, has gained national recognition, leading to a surge in the number of hot pot shops, which increased fivefold to around 1,400 [8][11]. - The city is actively promoting its cultural heritage and local cuisine, aiming to elevate spicy hot pot to a symbol of Tianshui, similar to other regional dishes like Chongqing hot pot [10][20]. - Tianshui has initiated efforts to standardize and industrialize its hot pot products, including the establishment of an industry association to support local businesses [10][21]. Group 3: Investment and Business Opportunities - The rise in Tianshui's profile has attracted significant investment interest, with 29 tourism projects signed during a recent promotional event, totaling 1.722 billion yuan [21][22]. - The local government is leveraging the increased visibility to enhance its business environment, focusing on key industries such as integrated circuits and artificial intelligence [21][23]. - Tianshui's transformation from a lesser-known city to a recognized destination has created new opportunities for local businesses and investors [23].

Core Viewpoint - The article discusses the transformation of Tianshui into a "net celebrity city" driven by the popularity of its local dish, spicy hot pot, and explores the long-term effects of this phenomenon on the city's tourism and economy [4][15][20]. Group 1: Tourism and Economic Impact - During the National Day holiday, Tianshui experienced a surge in tourism, with significant visitor numbers and a notable increase in local business activity [4][15]. - Tianshui's tourism revenue reached 38.3 billion yuan in 2024, with a year-on-year growth exceeding 23% [15]. - The city has seen a shift in its visitor demographic, attracting tourists from eastern and coastal cities, indicating a broader appeal beyond its immediate region [14]. Group 2: Local Business Development - The number of spicy hot pot restaurants in Tianshui has increased fivefold to approximately 1,400 since the dish gained popularity [7]. - Local entrepreneurs have capitalized on the trend, with many businesses pivoting to offer spicy hot pot, leading to a wave of new startups [7][9]. - Tianshui is working to enhance its brand recognition by applying for national culinary designations and establishing a collective trademark for its spicy hot pot [9][10]. Group 3: Government and Community Response - The local government has implemented a long-term management strategy to maintain the influx of tourists, focusing on food safety, service quality, and infrastructure improvements [14][15]. - Community initiatives, including volunteer support and enhanced transportation services, have been established to ensure a positive experience for visitors [13][14]. - Tianshui's government has actively engaged in promoting its cultural heritage and tourism resources, organizing events and developing unique travel products [16][18]. Group 4: Future Prospects and Investments - Tianshui has successfully signed 29 tourism-related projects, with 20 of them located in the city, totaling an investment of 1.722 billion yuan [18]. - The city is leveraging its historical and cultural assets to attract further investment, with a focus on enhancing its industrial base and improving the business environment [19][20]. - Tianshui aims to transition from a temporary surge in popularity to sustainable growth by fostering a robust tourism and culinary industry [20].

Core Viewpoint - The article highlights the ongoing recovery of the cultural and tourism market in China, particularly during the extended National Day holiday, with significant growth in cross-province travel orders and innovative tourism offerings in popular cities like Harbin, Zibo, and Tianshui [1][17]. Group 1: Harbin's Tourism Developments - Harbin is breaking the "winter-only" image by promoting off-season ice and snow tourism, with attractions like the Ice Snow World showcasing real ice and snow experiences [1][4]. - The city has introduced themed tourism routes focusing on red culture, connecting historical sites to enhance visitor engagement during the holiday [6]. - Harbin is also integrating agriculture into tourism, offering unique rural experiences such as viewing giant rice field paintings and riding through rice paddies [5]. Group 2: Zibo's Culinary Tourism - Zibo has expanded its tourism offerings beyond its initial fame for barbecue, ranking 39th in domestic tourism popularity, surpassing coastal cities [7]. - New projects like the "This Has Bureau" initiative combine local cuisine, cultural exhibitions, and experiential activities, enhancing the visitor experience [8]. - The city is upgrading night-time economy offerings, blending food and entertainment to create immersive cultural experiences [9]. Group 3: Tianshui's Culinary and Cultural Integration - Tianshui has leveraged its famous spicy hot pot to attract tourists, with ongoing efforts to promote deeper cultural experiences beyond just food [12][13]. - The city has introduced a ticketing system allowing access to multiple attractions, enhancing convenience for visitors [13]. - Tianshui has launched various cultural events and activities, significantly increasing tourist engagement and spending [15][16]. Group 4: Industry Trends and Future Directions - The 2025 National Day tourism trend report indicates a shift towards experiential travel, with emotional value and efficiency becoming key factors in travel decisions [19]. - Experts suggest that to transition from "internet-famous" cities to sustainable tourist destinations, there must be a focus on unique cultural experiences and diverse product offerings [18]. - The tourism industry is encouraged to adapt to changing consumer demands, emphasizing the importance of service quality and product diversity to foster repeat visits [19].