Core Viewpoint - The "2026 National Online New Year Goods Festival" is leveraging an online matrix to promote Gansu's unique products, enhancing cultural exchange and driving consumer engagement across the nation [3][4]. Group 1: Event Overview - The festival is characterized by a blend of online and offline activities, showcasing local specialties like Lanzhou beef noodles and traditional crafts, creating a vibrant atmosphere [3][4]. - Gansu's e-commerce department emphasizes the festival's role in promoting traditional culture, enhancing product quality, and connecting local markets with national consumers [3][5]. Group 2: Online Sales Dynamics - Live streaming has become a crucial tool for local producers, allowing them to reach a national audience and share their stories, significantly increasing sales [4][5]. - Popular products include Gansu's unique offerings such as Garan beef noodles and Tian Shui spicy hot pot, which have gained substantial attention during the festival [4]. Group 3: Training and Development - The city of Lanzhou has established a training system for new farmers, focusing on e-commerce skills to help them overcome challenges in selling agricultural products [4]. - A total of 24 e-commerce training sessions are planned for 2025, aiming to cultivate over 1,141 skilled new farmers [4]. Group 4: Regional Initiatives - Various districts are creating online sales channels, with promotional activities on major e-commerce platforms and themed live broadcasts to attract consumers [5]. - The integration of intangible cultural heritage products with local specialties is enhancing the appeal of Gansu's offerings during the festival [5]. Group 5: Economic Impact - The festival is not only a platform for product sales but also a means to support rural revitalization and connect Gansu's agricultural products with consumers nationwide [5]. - The initiative reflects a broader trend of utilizing digital economy strategies to invigorate local industries and foster cultural connections [5].

Core Insights - The "smoky economy" has evolved from a basic aspect of people's livelihoods to a core driver of urban industrial iteration and consumer potential activation [1] - Various cities have emerged as "internet celebrity" cities, leveraging unique local IPs to break through traditional consumption patterns, driven by the demands of Generation Z and Alpha [1][3] - The success of cities like Zibo, Harbin, and Changsha highlights the importance of government support and the need for sustainable development in the "smoky economy" [1][30] Group 1: Zibo's Barbecue Economy - Zibo's barbecue gained popularity in early 2023, transforming the city into a "smoky capital" with over 5 million tourists during the May Day holiday, doubling tourism revenue [4][7] - The local government implemented measures such as special barbecue trains and buses, price regulation, and complaint mechanisms to enhance the consumer experience [6] - Challenges include a fragmented supply chain, product homogeneity, and reliance on a single IP, which may lead to a decline in popularity after initial success [7][8] Group 2: Harbin's Winter Economy - Harbin's unique combination of "ice and fire" has made it a winter tourism hotspot, attracting over 30 million visitors and generating over 60 billion yuan in tourism revenue [9][10] - The government has focused on upgrading ice-related IPs and improving infrastructure to enhance visitor experiences [9] - Seasonal dependency and project homogeneity pose significant challenges for sustainable growth [10] Group 3: Tianshui's Culinary Integration - Tianshui's distinct spicy hot pot has gained traction, with a 40% increase in tourist numbers and a 35% rise in tourism revenue [11][12] - The local government is promoting standardization and creating culinary tourism routes to enhance the integration of food and culture [12][14] - However, the lack of chain brands and deep integration with cultural experiences limits long-term growth potential [14] Group 4: Rongchang's Goose Economy - Rongchang's unique braised goose has become a key IP, with a 40% increase in industry output value and a 35% rise in tourist numbers [17][19] - The government is standardizing production and promoting cultural events to enhance the goose's market presence [17][21] - Challenges include a short supply chain and shallow integration with tourism experiences [19] Group 5: Chongqing's Culinary Landscape - Chongqing's hot pot and noodles are deeply integrated into the city's culture, with over 6 billion tourists and 400 billion yuan in tourism revenue [23][24] - The government is promoting standardization and creating unique culinary spaces to enhance the dining experience [23][26] - However, issues like homogeneity and service quality remain significant challenges [24] Group 6: Changsha's Night Economy - Changsha's night economy has become a core aspect of its identity, generating over 300 billion yuan and attracting 260 million visitors [27][28] - The government has implemented policies to support night-time operations and enhance the overall experience [27] - Challenges include brand homogeneity and uneven development across different areas [28] Group 7: Key Takeaways for Sustainable Development - The rise of "internet celebrity" cities underscores the importance of government-business collaboration and the need for sustainable practices [30] - The "smoky economy" relies on a balance of cultural identity, consumer engagement, and industry support to avoid short-lived popularity [30][63] - Future competitiveness will hinge on brand strength and industrial capacity, necessitating a focus on differentiation and sustainability [63]

Core Insights - The article highlights the implementation of a targeted vocational training initiative in Tianshui, aimed at aligning skill development with local employment needs, resulting in significant job creation and income improvement for residents [1][2]. Group 1: Training Initiatives - The "Skills Illuminate the Future" training action has been launched, with a goal of training 24,300 individuals by 2025, leading to 19,700 people achieving employment and increased income [1]. - A "three measures and three constructions" mechanism has been established to ensure precise matching of training needs with market demands, focusing on six key industries including advanced manufacturing and modern agriculture [1]. - A list of labor demand has been compiled, featuring 28 critical job types and 136 enterprise positions, ensuring that training programs align with market requirements [1]. Group 2: Regional and Industry-Specific Training - The initiative aims to transform regional characteristics into training advantages, creating a "one county, one brand; one industry, one benchmark" training matrix [2]. - Non-heritage training classes, such as traditional shoe-making and wood carving, have been established in Gangu County and Wushan County, enabling over 820 students to achieve home-based employment through "intangible cultural heritage + e-commerce" [2]. - In Qinan County, training focused on the local fruit industry has resulted in over 5,000 farmers being trained, leading to a 20% increase in yield and over 300 households earning an additional 10,000 yuan annually [2]. Group 3: Employment and Certification - A comprehensive service system encompassing training, evaluation, employment, and follow-up has been constructed to ensure effective skill conversion [3]. - By 2025, 10,400 trainees are expected to obtain vocational or skill level certificates, with a 25% higher employment rate for certified individuals compared to those without certificates [3]. - Collaborations with 58 enterprises have been established to implement a "training order" model, where trainees are directly employed post-training, with monthly salaries exceeding 6,000 yuan [3].

Economic Growth - During the "14th Five-Year Plan" period, the GDP of Tianshui City is projected to grow from 68.719 billion yuan at the end of the "13th Five-Year Plan" to 95.225 billion yuan by 2024, with an average annual growth rate of 6.2% [1][3] - The per capita disposable income of urban and rural residents is steadily increasing, ensuring that development benefits are more equitable [1] Industrial Development - Tianshui City is implementing an "industrial strong city" strategy, focusing on the transformation of traditional industries and the cultivation of emerging industries [3] - The output value of leading industries such as integrated circuits and machinery manufacturing has significantly increased, with strategic emerging industries accounting for 45.3% of the industrial added value above designated size, ranking first in the province [3] Cultural and Tourism Development - Tianshui City has successfully created the "Thousand Mountains and Ten Thousand Waters: Love Tianshui" cultural tourism brand, with the influence of the Maijishan Scenic Area continuing to grow [3] - The city received 230 million tourists during the "14th Five-Year Plan" period, generating a total tourism revenue of 141.9 billion yuan, with annual growth rates for tourist reception and revenue exceeding 26% [5][6] Infrastructure and Investment - The total investment scale during the "14th Five-Year Plan" period exceeded 620 billion yuan, achieving highway connectivity across all counties [5] - Major projects include the Zhongyong Power Equipment Manufacturing Industrial Park, which fills local gaps in high-voltage electrical equipment, and the Suihong Artificial Intelligence project, which achieved a rapid production timeline of just 180 days from signing [5] Agricultural Development - Tianshui City is advancing towards becoming a modern mountain characteristic agricultural demonstration area, with significant upgrades in fruit, vegetable, livestock, and traditional Chinese medicine industries [6] - The city has established the largest production base for Yuan Shuai apples in Asia, with planting areas for fruits, vegetables, and traditional Chinese medicine reaching 2.3 million mu, 1.13 million mu, and 270,000 mu respectively [6] Social Development - The proportion of public spending on people's livelihoods has consistently remained above 85% of total fiscal expenditure during the "14th Five-Year Plan" [7] - Tianshui City has made progress in education, becoming the city with the most universities among non-provincial capital cities in Gansu Province [7]

Core Insights - The phenomenon of Tianshui's spicy hot pot becoming a cultural tourism IP signifies a "cultural tourism counterattack" for the small city in Northwest China, highlighting the importance of systematic urban operation capabilities [1] - Tianshui's success is rooted in its rich cultural heritage and beautiful landscapes, integrating cultural elements into the urban fabric to enhance the tourist experience beyond just food [1] - The city's approach emphasizes sincere hospitality, with coordinated efforts in urban planning and community involvement, creating a warm atmosphere for visitors [1] Summary by Sections - **Cultural and Economic Development** - Tianshui is leveraging its cultural heritage and natural beauty to attract tourists, transforming a fleeting opportunity into sustainable urban development and improved public welfare [1] - The city aims to convert the temporary "internet celebrity" status into long-term benefits for the economy and society [1] - **Tourism Experience** - The integration of historical sites like Fuxi Temple and the artistic treasures of Maijishan Grottoes enriches the visitor experience, allowing them to connect with the city's history while enjoying local cuisine [1] - **Community Engagement** - The city's top-down design and grassroots efforts, such as residents voluntarily providing free transportation for visitors, reflect a genuine hospitality that enhances the overall tourist experience [1]

Group 1: Core Insights - The rise of the "emotional economy" is driven by widespread feelings of anxiety and "involution" among individuals, with over 90% experiencing emotional pressure, creating a market potential worth billions [1][2] - The shift in consumer motivation from functional needs to emotional satisfaction is evident, with 42% of consumers now shopping to "please themselves," a 9 percentage point increase from 2021 [2][3] - The Z generation (born 1995-2009) is a key driver of this consumption change, prioritizing personal experiences and emotional value over traditional product functionality [3][4] Group 2: Consumer Demographics - Women, young people, and highly educated individuals are the primary consumers in the emotional economy, with women making up 64% of this demographic [4][5] - The age distribution shows that 44% of consumers are in their 20s to early 30s, while 33.5% are aged 18-24, indicating a strong presence of younger consumers [4][5] - Stress relief methods vary by gender, with men preferring gaming and sports, while women lean towards shopping and socializing [4][5] Group 3: Consumption Trends - Emotional consumption is evident across various scenarios, including workplace humor and pet care, with significant increases in sales of high-end pet food and smart pet devices [6][7] - The trend of "sensory healing" is gaining traction, with the fragrance industry expected to grow at over 10% annually, and ASMR videos achieving billions of views [7][8] - Travel preferences among young people have shifted towards experiences that provide emotional relief, with 81.2% seeking to escape work and life pressures [7][8] Group 4: Market Potential - The emotional economy is manifesting in various sectors, including gaming, concerts, and pet care, showcasing unprecedented growth potential [29][30] - The Chinese gaming market is projected to exceed 300 billion yuan in revenue, reflecting a 13.95% year-on-year growth [31] - The concert industry has seen significant engagement, with over 34.2 million performances and ticket sales reaching 31.54 billion yuan [31]

Core Insights - The article discusses the transformation of small cities into popular tourist destinations through social media and flow economy, focusing on the "post-internet celebrity era" of urban development [1] Group 1: Tianshui's Success - Tianshui, a small city in Northwest China, gained popularity due to its spicy hotpot, with visitor numbers remaining high even after the initial surge [2][7] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since its rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated trademark registration and industry association formation to support this goal [6] Group 2: Economic Impact - In 2024, Tianshui received 59.5 million tourists, generating a tourism revenue of 38.3 billion yuan, both showing over 23% growth [6] - The city has signed 253 investment projects with a total investment of 798.63 billion yuan, indicating a strong economic response to its newfound popularity [8] Group 3: Zibo's Strategy - Zibo, another city that gained fame for its barbecue, is working to diversify its tourism offerings beyond just food, aiming for a more sustainable tourism model [10][12] - The city has set a target to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [12] - Zibo's industrial strategy includes developing a pre-packaged food industry and focusing on four key sectors: new materials, intelligent equipment, new pharmaceuticals, and electronic information [13] Group 4: Rongchang's Challenges - Rongchang, known for its "Lu Goose," experienced a significant influx of tourists but is now facing challenges in maintaining that interest [15][19] - The area saw a 743.6% increase in visitors during the May holiday, but numbers dropped significantly during the subsequent holiday period [17] - The local government has launched a development plan aiming for over 1 billion yuan in output value for the goose industry by 2026, indicating a strategic shift towards sustainable growth [19]

Core Insights - The tourism market is experiencing a continuous recovery, with traditional destinations maintaining popularity while lesser-known cities are emerging as new favorites during the recent holiday season [1] - The article explores how social media and the flow economy have transformed previously unnoticed small cities into popular tourist spots, raising questions about their sustainability and future development [1] Group 1: Tianshui's Transformation - Tianshui, a small city in Northwest China, gained sudden popularity due to a local spicy hotpot, leading to a significant increase in tourist numbers and local business growth [2][4] - The number of hotpot shops in Tianshui has surged to around 1,400, a fivefold increase since the city's rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated collective trademark registration and the establishment of an industry association to support this goal [5] Group 2: Economic Impact and Visitor Trends - In 2024, Tianshui is expected to receive 59.5 million tourists and achieve a tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [5] - The city has seen a shift in its visitor demographics, with an increase in tourists from eastern and coastal cities, indicating a broader appeal beyond local regions [5][10] - Tianshui's government has launched initiatives to attract investment, resulting in 253 signed projects with a total investment of approximately 798.63 billion yuan [9][8] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame through its barbecue, is actively working to diversify its tourism offerings and convert short-term visitor interest into long-term engagement [11][12] - The city has set ambitious tourism goals, aiming to host 65 million visitors and generate over 64 billion yuan in tourism revenue by 2026 [11] - Zibo's tourism revenue and visitor numbers have shown significant growth, with a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 compared to the previous year [12] Group 4: Rongchang's Challenges and Opportunities - Rongchang experienced a surge in tourism due to a viral local delicacy, but the influx of visitors has led to challenges in sustaining interest and managing market competition [15][16] - The local government has implemented a development plan targeting over 1 billion yuan in output value for its signature dish by 2026, aiming to establish Rongchang as a culinary landmark [17][18] - The city is facing a supply challenge for its local delicacy, necessitating adjustments in production and quality control to meet the growing demand [17]

Core Insights - The article discusses the ongoing recovery of the cultural and tourism market in China, highlighting the rise of lesser-known cities as new travel destinations driven by social media and the flow economy [1] - It explores the transformation of these cities from being "internet-famous" to achieving sustainable growth and development [1] Group 1: Tianshui's Success Story - Tianshui, a small city in Northwest China, has maintained its popularity since the viral rise of its spicy hotpot, with visitor numbers remaining high during holidays [2][5] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since the dish gained fame, indicating a significant entrepreneurial response [2][3] - Tianshui aims to elevate its hotpot to a regional culinary symbol by applying for recognition as a "Chinese Famous Snack" and forming an industry association [3][4] Group 2: Economic Impact and Visitor Statistics - In 2024, Tianshui is expected to receive 59.5 million visitors and generate tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [4] - The city has seen a shift in its visitor demographics, attracting tourists from eastern and coastal regions, indicating a broader appeal [6] - Tianshui has signed 253 investment projects with a total investment of approximately 798.63 billion yuan, showcasing the economic opportunities arising from its newfound fame [8][7] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame for its barbecue, is actively working to diversify its tourism offerings and avoid being pigeonholed as a single-attribute destination [10][11] - Despite concerns about a decline in barbecue-related tourism, Zibo's key attractions have seen a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 [11] - The city has set ambitious goals to receive 65 million visitors and achieve over 64 billion yuan in tourism revenue by 2026 [10] Group 4: Rongchang's Transformation - Rongchang, which gained attention through its "Lu Goose" dish, experienced a massive influx of tourists, with 2.34 million visitors during the May Day holiday, leading to significant sales growth [16][14] - The local government has implemented a development plan aiming for over 1 billion yuan in output value for the Lu Goose industry by 2026, indicating a focus on sustainable growth [16] - The city is working to integrate its culinary identity into its urban fabric, promoting itself as a "Lu Goose culinary landmark" [15][16]

Core Insights - The tourism market in China is experiencing a revival, with traditional destinations maintaining popularity while smaller cities are emerging as new favorites due to social media influence and the flow economy [1] - The article explores how "internet-famous" cities can transition from temporary popularity to sustainable growth, focusing on the resilience and development strategies of these cities [1] Group 1: Tianshui's Transformation - Tianshui, a small city in Northwest China, gained attention through its spicy hotpot, leading to a significant increase in tourism and local businesses [2] - The number of hotpot restaurants in Tianshui has surged to approximately 1,400, a fivefold increase since its rise to fame [2] - Tianshui aims to establish its hotpot as a regional culinary symbol, applying for recognition as a "Chinese Famous Snack" and forming an industry association [5] Group 2: Economic Impact and Visitor Trends - In 2024, Tianshui is projected to receive 59.5 million tourists and generate tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [5] - The city has seen a diversification in its visitor demographics, attracting tourists from eastern and coastal cities, indicating a broader appeal [6] - Tianshui's local government is actively leveraging the tourism boom to attract investment, with 253 signed projects totaling approximately 79.86 billion yuan [8] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame for its barbecue, is working to expand its tourism beyond this single attraction, aiming for a more comprehensive cultural tourism strategy [10] - The city has set ambitious goals to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [11] - Despite concerns about declining interest in barbecue, Zibo's key tourist sites reported a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 [11] Group 4: Rongchang's Adaptation - Rongchang, known for its "Lu Goose," experienced a surge in tourism, with 2.34 million visitors during the May Day holiday, leading to significant economic activity [20] - The local government has implemented a development plan to enhance the goose industry, targeting over 1 billion yuan in output by 2026 [22] - The city is facing challenges in maintaining supply for the increased demand, highlighting the need for sustainable growth strategies [20]