今年国庆中秋假期，传统旅游目的地持续火热，"宝藏小城"则成为新宠。 近年来，借助社交媒体和流量经济，一批中小城市在流量红利中被"重新发现"。天水因麻辣烫走红，淄博凭烧烤出圈后，荣昌因"卤鹅哥"引关注…… 近日，《每日经济新闻》记者重访近年来成功出圈的现象级网红城市，聚焦"后网红时代"的城市生长轨迹。 今年国庆中秋假期，传统旅游目的地人气依旧，宝藏小城则成为出行"新宠"，文旅市场持续复苏。 近年来，在文旅消费热潮中，借助社交媒体和流量经济，网红城市层出不穷，一批中小城市也在流量红利中被"重新发现"。 "泼天流量"如何改变和重塑曾经默默无闻的中小城市？潮水退去后，这些城市是回归沉寂，还是找到了新的发展方向？从"网红"到"长红"的路径与挑战是 什么？ 城市的故事生生不息，一切红利的释放都源于发展的决心。 近日，《每日经济新闻》记者重访近年来成功出圈的现象级网红城市，聚焦"后网红时代"的城市生长轨迹，以期揭示流量经济赋能城市发展的真相，探寻 城市韧性生长的法则。 天水：一座不"退烧"的西北小城 一碗麻辣烫，让偏居西北的小城天水在2024年春天突然站上流量中心。如今，一年多过去，天水是否已归于沉寂？那些因麻辣烫而来的游 ...

近年来，在文旅消费热潮中，借助社交媒体和流量经济，网红城市层出不穷，一批中小城市也在流量红 利中被"重新发现"。 今年国庆中秋假期，传统旅游目的地人气依旧，宝藏小城则成为出行"新宠"，文旅市场持续复苏。 "泼天流量"如何改变和重塑曾经默默无闻的中小城市？潮水退去后，这些城市是回归沉寂，还是找到了 新的发展方向？从"网红"到"长红"的路径与挑战是什么？ 城市的故事生生不息，一切红利的释放都源于发展的决心。 近日，《每日经济新闻》记者重访近年来成功出圈的现象级网红城市，聚焦"后网红时代"的城市生长轨 迹，以期揭示流量经济赋能城市发展的真相，探寻城市韧性生长的法则。 天水：一座不"退烧"的西北小城 一碗麻辣烫，让偏居西北的小城天水在2024年春天突然站上流量中心。如今，一年多过去，天水是否已 归于沉寂？那些因麻辣烫而来的游客，是否只是昙花一现？ 10月1日，《每日经济新闻》记者重访天水，网红麻辣烫门店前依旧人头攒动。 "哈海英麻辣烫"店主哈海英告诉《每日经济新闻》记者，她的店铺从9月30日起就陆续迎来大批游客。 10月1日早上刚开门，就餐的座位就基本坐满，等候的队伍延伸出二十多米，工作人员忙得脚不点 地。"已经雇了 ...

今年国庆中秋假期，传统旅游目的地人气依旧，宝藏小城则成为出行"新宠"，文旅市场持续复苏。 10月1日，《每日经济新闻》记者重访天水，网红麻辣烫门店前依旧人头攒动。 "哈海英麻辣烫"店主哈海英告诉《每日经济新闻》记者，她的店铺从9月30日起就陆续迎来大批游客。 10月1日早上刚开门，就餐的座位就基本坐满，等候的队伍延伸出二十多米，工作人员忙得脚不点 地。"已经雇了几个临时工帮忙，日常采购也增加了相应备货。"哈海英表示，"（假期）前几天，政府 还帮我们把院子里的桌椅和棚子都换了一遍。" 这个看似普通的四合院，正是天水麻辣烫"意外走红"的起点。 自麻辣烫爆火后，院子里的店铺纷纷转行，做起了麻辣烫生意，由此引发了一波创业潮。目前，天水麻 辣烫店铺数量稳定在1400家左右，比走红前增长五倍。 近年来，在文旅消费热潮中，借助社交媒体和流量经济，网红城市层出不穷，一批中小城市也在流量红 利中被"重新发现"。 "泼天流量"如何改变和重塑曾经默默无闻的中小城市？潮水退去后，这些城市是回归沉寂，还是找到了 新的发展方向？从"网红"到"长红"的路径与挑战是什么？ 城市的故事生生不息，一切红利的释放都源于发展的决心。 近日，《每日经 ...

每经记者｜张静 张文瑜 彭斐 蔡鼎 每经编辑｜魏官红 今年国庆中秋假期，传统旅游目的地人气依旧，宝藏小城则成为出行"新宠"，文旅市场持续复苏。 近年来，在文旅消费热潮中，借助社交媒体和流量经济，网红城市层出不穷，一批中小城市也在流量红利中被"重新发现"。 "泼天流量"如何改变和重塑曾经默默无闻的中小城市？潮水退去后，这些城市是回归沉寂，还是找到了新的发展方向？从"网红"到"长红"的路径与挑战是什 么？ 城市的故事生生不息，一切红利的释放都源于发展的决心。 近日，《每日经济新闻》记者重访近年来成功出圈的现象级网红城市，聚焦"后网红时代"的城市生长轨迹，以期揭示流量经济赋能城市发展的真相，探寻城 市韧性生长的法则。 天水：一座不"退烧"的西北小城 一碗麻辣烫，让偏居西北的小城天水在2024年春天突然站上流量中心。如今，一年多过去，天水是否已归于沉寂？那些因麻辣烫而来的游客，是否只是昙花 一现？ 10月1日，《每日经济新闻》记者重访天水，网红麻辣烫门店前依旧人头攒动。 "哈海英麻辣烫"店主哈海英告诉《每日经济新闻》记者，她的店铺从9月30日起就陆续迎来大批游客。10月1日早上刚开门，就餐的座位就基本坐满，等候的 队 ...

编者按： 十一首日迎来出行高峰，多地景区门票售罄 …… 今年国庆中秋 " 超长版假期 " ，文旅市场复苏趋势仍在持续。 近年来，在文旅消费热潮中，借助社交媒体和流量经济，网红城市层出不穷，一批中小城市也在流量红利中被 " 重新发现 " 。 在流量冲刷下， " 泼天流量 " 如何改变和重塑了曾经默默无闻的中小城市？潮水退去后，这些城市是回归沉寂，还是找到了新的发展方向？从 " 网红 " 到 " 长 红 " 的路径与挑战是什么？ 城市的故事生生不息，一切红利都源于发展的决心。近日，我们重访过去几年中成功出圈的现象级网红城市，聚焦 " 后网红时代 " 城市的生长轨迹，以期 揭示流量经济赋能城市发展的真相，探寻城市韧性生长的法则。 国庆期间的麦积山景区 每经记者｜舒冬妮 每经编辑｜陈柯名 向江林 一碗麻辣烫，让天水在2024年春天突然站在流量中心，继淄博、哈尔滨之后，成为又一座网红城市。 不过，相比哈尔滨的省会地位、淄博的"鲁C"底蕴，走红前的天水，在公众视野中几乎是个"小透明"——偏居西北，GDP未破千亿，人口不足300万，是一 座容易被"遗忘"的城市。 正因如此，那场突如其来的流量，为天水打开了久违的窗口。伏羲庙 ...

十一首日迎来出行高峰，多地景区门票售罄 …… 今年国庆中秋 " 超长版假期 " ，文旅市场复苏趋势仍在持续。 每经记者｜张静 张文瑜 每经编辑｜刘艳美 编者按： 国庆期间的麦积山景区 一碗麻辣烫，让天水在2024年春天突然站在流量中心，继淄博、哈尔滨之后，成为又一座网红城市。 不过，相比哈尔滨的省会地位、淄博的"鲁C"底蕴，走红前的天水，在公众视野中几乎是个"小透明"——偏居西北，GDP未破千亿，人口不足300万，是一座 容易被"遗忘"的城市。 近年来，在文旅消费热潮中，借助社交媒体和流量经济，网红城市层出不穷，一批中小城市也在流量红利中被 " 重新发现 " 。 在流量冲刷下， " 泼天流量 " 如何改变和重塑了曾经默默无闻的中小城市？潮水退去后，这些城市是回归沉寂，还是找到了新的发展方向？从 " 网红 " 到 " 长 红 " 的路径与挑战是什么？ 城市的故事生生不息，一切红利都源于发展的决心。近日，我们重访过去几年中成功出圈的现象级网红城市，聚焦 " 后网红时代 " 城市的生长轨迹，以期揭 示流量经济赋能城市发展的真相，探寻城市韧性生长的法则。 正因如此，那场突如其来的流量，为天水打开了久违的窗口。伏羲庙、 ...

今年国庆假期恰逢中秋节，形成八天的"超长版假期"。在线旅游平台发布的"2025国庆旅游趋势预测"显 示，截至目前，国庆假期跨省游订单量同比增长45%，文旅市场复苏趋势仍在持续。 此前，已有哈尔滨、淄博、天水等一批"网红城市"出圈，吸引各地游客纷纷前往"打卡"，如今这些地方 有什么变化？文旅城市走红后如何抓住机遇把"流量"变"留量"，打造文旅全季"长红"，这个假期，当地 又有哪些新玩法？ 哈尔滨：打破"冬季限定" 反季冰雪游受欢迎 提起哈尔滨，冰雪是绕不开的关键词，而此刻的"尔滨"，正凭借多元文旅产业，打破"冬季限定"标签， 从城市街区到乡村田野，从反季冰雪到红色旅游，一场覆盖全域的文旅热潮，正推动这座城市探索文旅 全季"长红"新路径。 "文旅+农业" 走进田园赏"丰"景 进入秋季，哈尔滨多地联动，以"文旅+农业"为游客打造特色田园之旅。在北大荒集团闫家岗农场，140 多亩的稻田宛如金色画布，6幅巨型稻田画徐徐展开，游客可以登上观光塔俯瞰稻田画全貌，也可以乘 坐稻田小火车穿梭在稻浪间，近距离感受这份秋日浪漫与丰收喜悦。 四条十大主题线路 开启哈尔滨红色之旅 随着国庆中秋假期临近，哈尔滨还打造了四条十大主题旅游线 ...

Core Insights - The dry steamed dish industry is experiencing a wave of closures, with many small shops failing within a few months of operation [1][3][4] - The rapid expansion of dry steamed dish brands has led to intense competition, resulting in a lack of differentiation among offerings [20][30] - The reliance on fresh ingredients is critical for the success of dry steamed dishes, yet many establishments struggle to maintain quality [25][28] Industry Overview - The trend of opening dry steamed dish shops began with a popular restaurant in Guangdong, which sparked a surge in interest and new openings across various regions [10][11] - The market saw a significant increase in new store openings, with some brands reportedly achieving a turnover rate of over 500% [13][14] - Despite the initial excitement, many entrepreneurs face harsh realities, including unsold equipment and financial losses [6][9] Business Model Challenges - The low entry barriers for starting a dry steamed dish business have led to oversaturation in the market, with many shops offering similar products [15][20] - The operational model often compromises on ingredient freshness, which is essential for customer retention and repeat business [24][25] - The simplistic cooking method reduces the need for skilled chefs, but this also contributes to a lack of quality control [19][22] Consumer Behavior - The pricing strategy varies, with some establishments offering low-cost fast food options while others position themselves as higher-end dining experiences [23][24] - Consumer feedback highlights issues with food freshness and quality, which can deter repeat visits [26][28] - The market's focus on trendy, low-cost offerings may lead to a cycle of short-lived popularity without sustainable growth [30][32] Historical Context - The current situation mirrors past trends in the food industry, where similar concepts like "mala duck" gained popularity but quickly faded due to lack of product differentiation and quality [30][33] - Industry experts suggest that entrepreneurs should consider established food categories with proven longevity rather than chasing fleeting trends [34][35]

Core Viewpoint - Tianshui has transformed into a vibrant tourist destination during the summer, driven by its unique culinary offerings, particularly its spicy hot pot, which has attracted visitors from all over the country and beyond [1][3]. Group 1: Culinary Market - The restaurant market in Tianshui has experienced a significant surge, with local specialties like spicy hot pot becoming major attractions for tourists [3][5]. - During the 2025 Fuxi Sacrifice Ceremony, Tianshui gained global attention, drawing visitors who are eager to experience the rich cultural heritage associated with Fuxi [3]. - Many restaurants have extended their operating hours to accommodate the influx of customers, with some reporting revenue increases by several times during the ceremony period [5]. Group 2: Accommodation Market - The accommodation sector is facing a "high-light moment," with a significant increase in demand leading to a shortage of available rooms [7]. - Hotels and guesthouses in Tianshui are experiencing high occupancy rates, with some areas fully booked weeks in advance due to the influx of tourists from various regions [7]. - Data indicates that the average occupancy rate during the summer is 60%, with both visitor numbers and revenue quadrupling compared to the previous year [7]. Group 3: Rural Tourism - Tianshui's rural tourism is emerging as a new highlight, with areas like Suwan Folk Manor focusing on agricultural culture and eco-tourism [9]. - The manor has introduced various activities such as boating, dance performances, and bonfire parties, enhancing the overall tourist experience [9]. Group 4: Cultural and Educational Activities - Local libraries have become popular spots for residents during the summer, implementing extended hours to accommodate increased reading activity [11]. - The summer consumption boom in Tianshui reflects the city's efforts in integrating culture, tourism, and commerce, successfully attracting a large number of visitors and enhancing the city's economic growth and visibility [11].

Group 1: Overview of the Site - The site of Maijishan is renowned both domestically and internationally, featuring one of China's four major grottoes, the Maijishan Grottoes, along with lush summer greenery and local cuisine [1] - Maijishan Grottoes, located on the cliffs of Maijishan, consists of a complex of caves and walkways that create a three-dimensional architectural group, offering visitors a panoramic view of the surrounding dense forests [4] Group 2: Historical and Cultural Significance - The Maijishan Grottoes have been carved since the Eastern Jin Dynasty during the Sixteen Kingdoms period, with over 1,600 years of continuous excavation and restoration, preserving a total of 221 caves [6] - It is recognized as one of the "Four Great Grottoes of China" alongside Dunhuang Mogao Grottoes, Datong Yungang Grottoes, and Luoyang Longmen Grottoes, and is referred to as the "Oriental Sculpture Museum" due to its extensive collection of exquisite clay sculptures [6] Group 3: Unique Features and Modern Developments - The majority of existing sculptures in Maijishan are made of clay, a distinctive feature that sets it apart from other grottoes, as the local red-brown sandstone is not suitable for fine carving [8] - Recent efforts have focused on the digitalization of the grottoes' sculptures and murals, allowing for a "digital immortality" of cultural relics, with plans for visitors to experience the site through virtual reality technology in the future [10] Group 4: Natural Environment and Climate - Maijishan is located on the northern side of the watershed between the north and south, combining the delicate beauty of the south with the grandeur of the north, and features a unique "Maiji Mist Rain" phenomenon during rainfall [12] - The average summer temperature in Tianshui is around 22°C, with annual precipitation ranging from 500 to 700 millimeters, making it an ideal summer retreat [12] Group 5: Local Cuisine - Tianshui is famous for its local delicacies, particularly "Tianshui Spicy Hot Pot," which is characterized by its fragrant oil flavor rather than spiciness [13][15] - Another notable dish is "Jiangshui Noodles," which are served with a refreshing broth made from fermented vegetables, providing a cooling effect during hot summer days [16]