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天水麻辣烫、淄博烧烤、荣昌卤鹅⋯⋯“泼天流量”退去后,这些城市怎么样了?
3 6 Ke· 2025-10-10 04:06
今年国庆中秋假期,传统旅游目的地持续火热,"宝藏小城"则成为新宠。 近年来,借助社交媒体和流量经济,一批中小城市在流量红利中被"重新发现"。天水因麻辣烫走红,淄博凭烧烤出圈后,荣昌因"卤鹅哥"引关注…… 近日,《每日经济新闻》记者重访近年来成功出圈的现象级网红城市,聚焦"后网红时代"的城市生长轨迹。 今年国庆中秋假期,传统旅游目的地人气依旧,宝藏小城则成为出行"新宠",文旅市场持续复苏。 近年来,在文旅消费热潮中,借助社交媒体和流量经济,网红城市层出不穷,一批中小城市也在流量红利中被"重新发现"。 "泼天流量"如何改变和重塑曾经默默无闻的中小城市?潮水退去后,这些城市是回归沉寂,还是找到了新的发展方向?从"网红"到"长红"的路径与挑战是 什么? 城市的故事生生不息,一切红利的释放都源于发展的决心。 近日,《每日经济新闻》记者重访近年来成功出圈的现象级网红城市,聚焦"后网红时代"的城市生长轨迹,以期揭示流量经济赋能城市发展的真相,探寻 城市韧性生长的法则。 天水:一座不"退烧"的西北小城 一碗麻辣烫,让偏居西北的小城天水在2024年春天突然站上流量中心。如今,一年多过去,天水是否已归于沉寂?那些因麻辣烫而来的游 ...
山东16市社会消费品零售总额:临沂第4,淄博第9,枣庄领先聊城
Sou Hu Cai Jing· 2025-10-09 21:46
2024年山东省消费市场展现蓬勃生机,全年16市社会消费品零售总额榜单揭晓。青岛以6584.5亿元蝉联榜首,国际消费中心城市建设成效显著;省会济南凭 借5213.2亿元稳居第二,区域性消费枢纽地位持续巩固;烟台以3757.51亿元保持季军位置,海洋经济特色消费模式凸显新优势。省内形成胶东经济圈、省会 经济圈竞相发展的双核驱动格局,临沂、淄博、枣庄等城市则在产业转型中跑出消费升级加速度。 其他城市同样呈现特色化发展态势:潍坊预制菜产业带动食品消费升级,济宁文化旅游业激活消费新场景,菏泽"中国牡丹之都"品牌推动花卉经济产业链延 伸。全省消费市场呈现多点开花格局,17.8万家限额以上商贸企业构筑起坚实的市场基础,61个省级智慧商圈、167条省级特色商业街形成消费升级主阵 地,充分彰显山东作为经济大省的内需动能和商业活力。 值得关注的是,枣庄以1196.91亿元超越聊城的1085.28亿元,成为资源型城市转型典范。依托锂电新能源产业集群优势,高新区集聚47家产业链企业,形成 从材料研发到终端产品的完整消费链条。台儿庄古城夜游经济品牌效应显现,全年举办非遗展演、国潮市集等主题活动160余场,带动运河文化消费带强势 崛起 ...
天水麻辣烫、淄博烧烤、荣昌卤鹅每经记者重访网红城:后网红时代,如何重塑城市经济活力?
Mei Ri Jing Ji Xin Wen· 2025-10-09 15:04
近年来,在文旅消费热潮中,借助社交媒体和流量经济,网红城市层出不穷,一批中小城市也在流量红 利中被"重新发现"。 今年国庆中秋假期,传统旅游目的地人气依旧,宝藏小城则成为出行"新宠",文旅市场持续复苏。 "泼天流量"如何改变和重塑曾经默默无闻的中小城市?潮水退去后,这些城市是回归沉寂,还是找到了 新的发展方向?从"网红"到"长红"的路径与挑战是什么? 城市的故事生生不息,一切红利的释放都源于发展的决心。 近日,《每日经济新闻》记者重访近年来成功出圈的现象级网红城市,聚焦"后网红时代"的城市生长轨 迹,以期揭示流量经济赋能城市发展的真相,探寻城市韧性生长的法则。 天水:一座不"退烧"的西北小城 一碗麻辣烫,让偏居西北的小城天水在2024年春天突然站上流量中心。如今,一年多过去,天水是否已 归于沉寂?那些因麻辣烫而来的游客,是否只是昙花一现? 10月1日,《每日经济新闻》记者重访天水,网红麻辣烫门店前依旧人头攒动。 "哈海英麻辣烫"店主哈海英告诉《每日经济新闻》记者,她的店铺从9月30日起就陆续迎来大批游客。 10月1日早上刚开门,就餐的座位就基本坐满,等候的队伍延伸出二十多米,工作人员忙得脚不点 地。"已经雇了 ...
天水麻辣烫、淄博烧烤、荣昌卤鹅 每经记者重访网红城:后网红时代,如何重塑城市经济活力?
Mei Ri Jing Ji Xin Wen· 2025-10-09 12:13
今年国庆中秋假期,传统旅游目的地人气依旧,宝藏小城则成为出行"新宠",文旅市场持续复苏。 10月1日,《每日经济新闻》记者重访天水,网红麻辣烫门店前依旧人头攒动。 "哈海英麻辣烫"店主哈海英告诉《每日经济新闻》记者,她的店铺从9月30日起就陆续迎来大批游客。 10月1日早上刚开门,就餐的座位就基本坐满,等候的队伍延伸出二十多米,工作人员忙得脚不点 地。"已经雇了几个临时工帮忙,日常采购也增加了相应备货。"哈海英表示,"(假期)前几天,政府 还帮我们把院子里的桌椅和棚子都换了一遍。" 这个看似普通的四合院,正是天水麻辣烫"意外走红"的起点。 自麻辣烫爆火后,院子里的店铺纷纷转行,做起了麻辣烫生意,由此引发了一波创业潮。目前,天水麻 辣烫店铺数量稳定在1400家左右,比走红前增长五倍。 近年来,在文旅消费热潮中,借助社交媒体和流量经济,网红城市层出不穷,一批中小城市也在流量红 利中被"重新发现"。 "泼天流量"如何改变和重塑曾经默默无闻的中小城市?潮水退去后,这些城市是回归沉寂,还是找到了 新的发展方向?从"网红"到"长红"的路径与挑战是什么? 城市的故事生生不息,一切红利的释放都源于发展的决心。 近日,《每日经 ...
天水麻辣烫、淄博烧烤、荣昌卤鹅⋯⋯每经记者重访网红城:后网红时代,如何重塑城市经济活力?
Mei Ri Jing Ji Xin Wen· 2025-10-09 11:49
每经记者|张静 张文瑜 彭斐 蔡鼎 每经编辑|魏官红 今年国庆中秋假期,传统旅游目的地人气依旧,宝藏小城则成为出行"新宠",文旅市场持续复苏。 近年来,在文旅消费热潮中,借助社交媒体和流量经济,网红城市层出不穷,一批中小城市也在流量红利中被"重新发现"。 "泼天流量"如何改变和重塑曾经默默无闻的中小城市?潮水退去后,这些城市是回归沉寂,还是找到了新的发展方向?从"网红"到"长红"的路径与挑战是什 么? 城市的故事生生不息,一切红利的释放都源于发展的决心。 近日,《每日经济新闻》记者重访近年来成功出圈的现象级网红城市,聚焦"后网红时代"的城市生长轨迹,以期揭示流量经济赋能城市发展的真相,探寻城 市韧性生长的法则。 天水:一座不"退烧"的西北小城 一碗麻辣烫,让偏居西北的小城天水在2024年春天突然站上流量中心。如今,一年多过去,天水是否已归于沉寂?那些因麻辣烫而来的游客,是否只是昙花 一现? 10月1日,《每日经济新闻》记者重访天水,网红麻辣烫门店前依旧人头攒动。 "哈海英麻辣烫"店主哈海英告诉《每日经济新闻》记者,她的店铺从9月30日起就陆续迎来大批游客。10月1日早上刚开门,就餐的座位就基本坐满,等候的 队 ...
淄博凉了?记者实探:烧烤店“下午5点就排队,凌晨2点才收摊”
Mei Ri Jing Ji Xin Wen· 2025-10-04 14:04
Core Insights - The article discusses the transformation of the city of Zibo from a "internet celebrity city" driven by its barbecue culture to a more sustainable and diversified urban development model focusing on long-term growth and industrial upgrades [2][6][24] Group 1: Tourism and Cultural Development - Zibo has successfully leveraged its "internet celebrity" status to boost tourism, with significant increases in visitor numbers and retail sales, particularly in the hospitality and dining sectors [10][14] - The city aims to diversify its tourism offerings beyond barbecue, focusing on cultural and historical attractions to create a more sustainable tourism model [11][14] - Zibo's government has shifted its focus from short-term tourism spikes to long-term cultural and tourism development, establishing a new command center for high-quality development in the cultural tourism sector [11][14] Group 2: Economic and Industrial Transformation - Zibo is transitioning from a reliance on its barbecue fame to a focus on industrial upgrades and new economic drivers, including the development of a pre-prepared food industry and modernization of traditional sectors [20][21] - The city has set ambitious economic goals, aiming for a GDP exceeding 700 billion yuan and a significant increase in high-tech enterprises by 2026 [22][23] - Zibo's strategic shift includes attracting talent and investment to support its industrial transformation, with initiatives aimed at bringing in university graduates and fostering innovation [22][23] Group 3: Government Strategy and Urban Resilience - The local government has adopted a proactive approach to manage the "internet celebrity" phenomenon, ensuring that the benefits of increased visibility translate into lasting economic and cultural assets [25][26] - Zibo's experience highlights the importance of maintaining strategic focus and resilience in urban development, avoiding over-reliance on transient trends [24][25] - The city is recognized for its effective governance and community engagement, which have been crucial in navigating the challenges of transitioning from a temporary tourism boom to sustainable growth [10][25]
淄博凉了?记者实探:烧烤店“下午5点就排队,凌晨2点才收摊”,博物馆被挤爆!当地:已实现从“网红”到“长红”关键一步
Mei Ri Jing Ji Xin Wen· 2025-10-04 12:53
Core Insights - The article discusses the transformation of the city of Zibo from a "viral city" driven by its barbecue culture to a more sustainable and diversified urban identity, focusing on long-term development strategies rather than short-term trends [2][20]. Group 1: Zibo's Viral Phenomenon - Zibo became a phenomenon in early 2023 due to its barbecue culture, attracting significant attention and visitors [2][5]. - The city has experienced fluctuations in its popularity, with discussions about its status as a "viral city" becoming common [2][6]. - Despite concerns about declining interest, Zibo has maintained a steady flow of visitors during peak seasons, indicating a resilient tourism sector [5][11]. Group 2: Strategic Shift in Development - Zibo's government has shifted its focus from short-term viral trends to long-term industrial and cultural development, emphasizing "new quality productivity" and manufacturing upgrades [2][10]. - The city has established a "high-quality development command" to enhance its cultural and tourism sectors, reflecting a strategic pivot from merely capitalizing on barbecue fame to fostering a broader cultural identity [9][10]. - The local government aims to transform the influx of visitors into sustained interest in the city's diverse offerings, moving beyond the barbecue label [11][12]. Group 3: Economic Impact and Growth - In 2023, Zibo's retail sales of consumer goods increased by 9.6%, with significant growth in the accommodation and catering sectors, indicating a positive economic impact from the viral phenomenon [6][10]. - The city has set ambitious tourism goals, aiming to attract 65 million visitors and achieve over 64 billion yuan in tourism revenue by 2026 [10][18]. - Zibo's industrial transformation is evident, with the contribution of its four key industries rising from 48.9% to 59.8% of the city's industrial output from 2021 to 2024 [17][18]. Group 4: Talent Attraction and Future Prospects - Zibo has implemented policies to attract young talent, successfully bringing in over 40,000 graduates annually, which supports its industrial and economic transformation [18][19]. - The city has established a clear development goal to achieve a GDP of over 700 billion yuan and to join the "trillion GDP club" within the next decade [19][20]. - Zibo's approach to leveraging its viral status as a catalyst for broader economic and cultural development serves as a model for other cities [20][21].
再访淄博,“网红”喧嚣过后的万亿雄心
Mei Ri Jing Ji Xin Wen· 2025-10-04 11:07
Core Insights - The article discusses the transformation of the city of Zibo from a traditional industrial base to a "internet celebrity city" driven by the popularity of its barbecue culture, highlighting the strategic shift in its development focus from short-term tourism to long-term industrial growth [2][12][25] Tourism and Cultural Development - Zibo became a phenomenon in early 2023 due to its barbecue offerings, leading to a surge in tourism and consumer spending, with retail sales increasing by 9.6% year-on-year, surpassing provincial and national averages [5][9] - The city is now working to diversify its tourism offerings beyond barbecue, aiming to enhance its cultural and tourism brand through various events and attractions [8][9][11] - Zibo's government has shifted its focus from managing the barbecue craze to promoting high-quality development in the cultural and tourism sectors, indicating a strategic transition [9][12] Economic and Industrial Transformation - Zibo is leveraging its industrial heritage to develop a robust food processing and logistics sector, aiming to become a hub for pre-prepared food production, targeting a billion-level industry cluster [16][20] - The city is also focusing on upgrading its traditional industries and fostering new sectors such as hydrogen energy, robotics, and electronic information, with the goal of increasing the proportion of its "four strong" industries in the overall industrial output [18][19] - Zibo's government has implemented policies to attract talent, successfully bringing in over 40,000 graduates annually, which is crucial for its industrial transformation [20][21] Strategic Insights - The article emphasizes Zibo's strategic clarity in maintaining its focus on industrial upgrades while utilizing the influx of tourism as a catalyst for broader economic development [22][23] - Zibo's approach to managing the "internet celebrity" phenomenon is characterized by a commitment to enhancing public services and urban governance, ensuring that the benefits of increased visibility translate into sustainable growth [23][25] - The city's long-term vision includes ambitious economic targets, such as achieving a GDP of over 700 billion yuan and a total industrial output exceeding one trillion yuan within the next decade [20][22]
淄博→尔滨→天水 “网红城市”“火爆出圈”后如何“四季长红”?
Yang Shi Wang· 2025-09-24 00:11
今年国庆假期恰逢中秋节,形成八天的"超长版假期"。在线旅游平台发布的"2025国庆旅游趋势预测"显 示,截至目前,国庆假期跨省游订单量同比增长45%,文旅市场复苏趋势仍在持续。 此前,已有哈尔滨、淄博、天水等一批"网红城市"出圈,吸引各地游客纷纷前往"打卡",如今这些地方 有什么变化?文旅城市走红后如何抓住机遇把"流量"变"留量",打造文旅全季"长红",这个假期,当地 又有哪些新玩法? 哈尔滨:打破"冬季限定" 反季冰雪游受欢迎 提起哈尔滨,冰雪是绕不开的关键词,而此刻的"尔滨",正凭借多元文旅产业,打破"冬季限定"标签, 从城市街区到乡村田野,从反季冰雪到红色旅游,一场覆盖全域的文旅热潮,正推动这座城市探索文旅 全季"长红"新路径。 "文旅+农业" 走进田园赏"丰"景 进入秋季,哈尔滨多地联动,以"文旅+农业"为游客打造特色田园之旅。在北大荒集团闫家岗农场,140 多亩的稻田宛如金色画布,6幅巨型稻田画徐徐展开,游客可以登上观光塔俯瞰稻田画全貌,也可以乘 坐稻田小火车穿梭在稻浪间,近距离感受这份秋日浪漫与丰收喜悦。 四条十大主题线路 开启哈尔滨红色之旅 随着国庆中秋假期临近,哈尔滨还打造了四条十大主题旅游线 ...
网红城市不再出现,可能因为大家都忙着造机器人
虎嗅APP· 2025-08-22 10:29
Core Viewpoint - The article discusses the transformation of tourism and cultural industries in China, highlighting a shift from "internet-famous cities" to a more sustainable and localized approach to tourism, driven by changing consumer preferences and government involvement [4][6][34]. Group 1: Changes in Consumer Preferences - There is a noticeable shift in consumer demand for tourism, moving away from a "traffic-oriented" model to a desire for more personalized and culturally rich experiences [6][10]. - Despite the changes, domestic travel and consumption continue to grow, with record numbers during key holidays [5]. Group 2: Government Involvement and Support - Successful tourism events, such as the "Su Super League," have been supported by active government participation, including free access to attractions and public transport [8][9]. - However, there is a trend of government departments becoming more restrained in their promotional efforts for tourism, indicating a shift in focus [9][22]. Group 3: Economic Context and Challenges - The article outlines the decline of the real estate economy and its impact on local government revenues, leading to a re-evaluation of tourism as a transitional economic strategy [10][14]. - The rise of green economy initiatives and environmental regulations has made it more challenging for traditional industries to thrive, further complicating the economic landscape [15][16]. Group 4: The Future of Tourism - The era of "internet-famous cities" is seen as coming to an end, with a more cautious approach to tourism development expected in the future [34]. - Local governments are likely to prioritize investments in high-tech industries over tourism, reflecting a broader strategic shift in resource allocation [23][24][26].