Core Viewpoint - The article discusses the transformation of tourism and cultural industries in China, highlighting a shift from "internet-famous cities" to a more sustainable and localized approach to tourism, driven by changing consumer preferences and government involvement [4][6][34]. Group 1: Changes in Consumer Preferences - There is a noticeable shift in consumer demand for tourism, moving away from a "traffic-oriented" model to a desire for more personalized and culturally rich experiences [6][10]. - Despite the changes, domestic travel and consumption continue to grow, with record numbers during key holidays [5]. Group 2: Government Involvement and Support - Successful tourism events, such as the "Su Super League," have been supported by active government participation, including free access to attractions and public transport [8][9]. - However, there is a trend of government departments becoming more restrained in their promotional efforts for tourism, indicating a shift in focus [9][22]. Group 3: Economic Context and Challenges - The article outlines the decline of the real estate economy and its impact on local government revenues, leading to a re-evaluation of tourism as a transitional economic strategy [10][14]. - The rise of green economy initiatives and environmental regulations has made it more challenging for traditional industries to thrive, further complicating the economic landscape [15][16]. Group 4: The Future of Tourism - The era of "internet-famous cities" is seen as coming to an end, with a more cautious approach to tourism development expected in the future [34]. - Local governments are likely to prioritize investments in high-tech industries over tourism, reflecting a broader strategic shift in resource allocation [23][24][26].

上周，苏超第九轮比赛，常州队终于进球，还赢了比赛，再次推热了"苏超"的讨论。 "苏超"是一个业余足球联赛，它把关于"散装江苏"的戏谑，成功转化为线下真实的消费热潮和强烈的地 域认同感，也成了一场极为成功的文旅事件。 不过，这样的文旅事件，并没有像前两年一样，把某个城市推向聚光灯下，诞生一个全国瞩目的现象 级"网红城市"，比如前两年的淄博、"尔滨"或者大约去年此时因为《黑神话·悟空》而大热的山西隰 县。 是人们不喜欢旅游了吗？ 并不是。根据官方数据，今年一季度全国国内出游人次和消费依然在增长，在春节和五一两个关键假 期，也都创了新的纪录。中国旅游研究院的预测认为，2025 年旅游经济的主要发展指标有望全面创下 历史新高。 那么网红城市去哪儿了？ 一个重要原因是，我们对于旅游的需求发生了变化。大家已经不再是"流量导向"，已经不再只满足 于"美食+奇观"的单一爆款模式，转而寻求更个性化、更具文化内核的深度体验。"苏超"的火热，某种 程度上便是例证。 这是消费者层面的原因，我们也要注意供应端的变化。 不论是先前淄博烧烤，还是如今的苏超，背后都有积极参与其中的文旅以及其他相关政府部门。比如在 淄博火热的时候，高铁有烧烤 ...

Core Viewpoint - The 2025 Zibo Qingdao Beer Festival creatively combines the renowned Zibo barbecue with the Qingdao Beer Festival, offering a unique experience that celebrates food, music, culture, and community spirit [1][3]. Group 1: Event Overview - The festival spans an area of 20,000 square meters, integrating Zibo's culinary reputation with the high-quality and joyful essence of Qingdao beer [3]. - The event features a variety of Qingdao beer products, including classic series, Qingdao Pure Draft, white beer, and local specialties like green Lansa beer, enhancing the culinary experience [5]. Group 2: Activities and Engagement - The festival includes themed nights focusing on different Qingdao beer products, incorporating performances, interactive games, and food pairings to create an immersive experience [7]. - A city-wide celebration allows the beer festival atmosphere to extend beyond a single venue, promoting a broader engagement with the community [8]. Group 3: Unique Features - Eye-catching installations and themed areas in popular locations throughout Zibo attract visitors, encouraging social media sharing and interaction [10]. - The introduction of a "backpack beer machine" allows for mobile beer distribution, enabling attendees to enjoy Qingdao beer anywhere in the city [12]. Group 4: Accessibility and Reach - A special shuttle bus service facilitates easy access to the main festival venue, enhancing participation for locals and visitors alike [14]. - The festival is part of a larger series of Qingdao beer events across various cities, ensuring a nationwide celebration of beer culture [14][15].

Group 1: Consumer Demand - The demand for food on Xiaohongshu is characterized by diversity, with practical value as the foundation, while emotional and experiential values are increasingly emphasized [1] - Consumers are seeking sensory enjoyment and social media sharing experiences, as evidenced by the reading volume of "pretty meals" reaching 1.23 billion, a year-on-year growth of 4691%, and "atmosphere restaurants" with a reading volume of 2.8 billion, a year-on-year growth of 212% [1] - Health-conscious trends are significant, with searches for "low-calorie" increasing by 61% and "fitness and weight loss" by 59%, while price-sensitive consumers are prevalent, leading to high search volumes for terms like "affordable" and "discount" [1] Group 2: Product Innovation - Novel ingredients are emerging, with search indices for niche ingredients like Grace, dried mushrooms, and white jade crabs surging, exemplified by a 7040% increase for Shenwan pineapple [2] - The boundaries between tea and coffee are blurring, with a clear trend towards fusion and health-oriented products, such as Bawang Chaji's health tea standards and Heytea's sugar-free fruit tea series [2] Group 3: Regional Cuisine - The popularity of regional cuisines is rising, with local specialties like Chongqing hot pot (reading volume over 2 billion), Liuzhou snail noodles (over 1 billion), and Zibo barbecue (over 600 million) becoming significant traffic drivers [3] - There is a strong connection between regional cuisine and tourism, with users starting to search for food 1-2 months before domestic travel, and key decision-making occurring 10 days prior to travel [3] Group 4: Audience and Content Trends - The audience for food categories like hot pot, tea, and coffee is clearly segmented, with specific populations such as 11.68 million for Sichuan hot pot and 2.6 million for lemon tea [4] - Content preferences lean towards video and animated content for visual impact, while text and image content focus on clarity [5] Group 5: Differentiation Strategies - Brands are encouraged to avoid blindly imitating viral content and instead focus on their unique positioning, as seen in some restaurants in Changsha using titles that highlight regional exclusivity [6] - Cross-industry integration and cultural empowerment are becoming important, with examples like Hunan Museum launching limited edition foods that combine eating with cultural experiences [6] - The overall trend in the Xiaohongshu food industry is towards "diversified demand, innovative products, regional traffic, and contextual content," urging brands to accurately grasp consumer emotions and functional needs [6]

销售与管理视频号开通啦 欢迎关注并留下您睿智犀利的评论吧 ----------------------------------------- - - 作者： 智先生 来源：智先生（ID：zhixs10） 要说2024年有什么天坑行业排行的话，餐饮业估计能名列前茅。 很多地区的"排队王"都陷入了摆烂的局面，客流量肉眼可见变得稀疏起来，预订率下降，导致营业额也大幅缩水。 有餐饮人在网上自嘲， "开店时身上有二十多万，关店时能去到四十多万，可惜是负债"。 数据是最直观的。 哪怕它们纾尊降贵，推出298、398的"平民套餐"，也依然挡不住大规模关停潮来袭，因为老百姓对米其林评价已经祛魅。 当行业环境不济时，大部分企业首先会考虑加入红海战场，开卷价格大战，虽然"以价换量"不是什么新鲜把戏了，但胜在有用。 一部分餐饮头部借此实现了逆增长，比如像海底捞，萨莉亚、瑞幸咖啡、百胜中国等佼佼者。 不过仔细翻看各上市公司的财报，可以发现一点，能实现同比增长的寥寥无几， 与其说逆增长，不如说维持营收平衡更贴切 。 根据国家统计局数据，今年1-8月份，餐饮收入34998亿元，同比增长6.6%，从大盘来看，还算可以，最起码像房地产、家装 ...