Core Viewpoint - The article discusses the emergence of a new business model in the tourism industry along the Sichuan-Tibet line, particularly focusing on the concept of "Business Zhuoma," which combines accommodation, dining, and entertainment to attract tourists and generate revenue [4][12][14]. Group 1: New Business Model - A guesthouse in Kangding, Sichuan, transformed its business by incorporating performances into its offerings, leading to increased demand and profitability [5][21]. - The term "Business Zhuoma" refers to young performers who entertain guests, creating a unique experience that has drawn significant attention and foot traffic [6][12]. - The integration of dining and entertainment has allowed the guesthouse to thrive despite a challenging tourism environment, with some guests even paying substantial amounts for VIP experiences [12][21]. Group 2: Market Dynamics - The tourism industry along the Sichuan-Tibet line has faced challenges due to competition from new energy vehicles, which have become alternatives for accommodation [16][25]. - Many traditional hotels and guesthouses are struggling with price wars and declining occupancy rates, prompting them to innovate by bundling services [16][25]. - The rise of "Business Zhuoma" performances has filled a gap in nighttime entertainment, addressing the lack of consumption scenarios for tourists after dark [32]. Group 3: Cultural Implications - The performances, while popular, have sparked debate about their impact on the authenticity of Tibetan culture, with some arguing they detract from traditional customs [30][31]. - The phenomenon reflects a broader issue in the tourism sector, where the need for nighttime activities has led to the commercialization of cultural expressions [31][32]. - The article suggests that while the current model is profitable, it may face scrutiny and potential backlash if perceptions of cultural appropriation arise [30][32].

Core Perspective - The article emphasizes the significance of the Potala Palace as a cultural heritage site, showcasing its historical importance and the ongoing efforts for its protection and preservation in the context of Chinese civilization and national unity [1][2][8]. Group 1: Cultural Heritage Protection - The Potala Palace is recognized as the highest and largest palace-style building in the world, symbolizing the historical interactions among various ethnic groups in China [1]. - The management of the Potala Palace has implemented modern technologies such as drones, 3D laser scanning, and multi-angle imaging to create a comprehensive digital model for preservation and research purposes [4][9]. - A monitoring system with over 1,000 sensors has been installed to track structural changes and environmental conditions, ensuring the stability of the palace [4][9]. Group 2: Cultural Exchange and National Unity - The Potala Palace serves as a testament to the historical integration of different ethnic groups, with artifacts and exhibitions highlighting the interactions between Tibet and other regions of China [5][6][7]. - An exhibition titled "Witness and Guardian" features over 100 artifacts that reflect the theme of national unity, showcasing the rich history of cultural exchanges [5][6]. Group 3: Innovative Restoration Efforts - The Potala Palace has initiated a 10-year project with an investment of approximately 300 million yuan for the protection and restoration of ancient texts, including the unique palm-leaf scriptures [9]. - Recent advancements in restoration techniques for palm-leaf scriptures have been achieved, with plans to complete the protection of 46,500 ancient texts by 2028 [9]. - The palace is also exploring ways to transform its cultural resources into high-quality cultural offerings, collaborating with various regions to showcase its artifacts [9].