Core Points - The upcoming "City God Parade" cultural heritage event in Hangzhou will take place during the Dragon Boat Festival in 2025, showcasing local traditions and cultural significance [1] - The City God Temple, established during the Southern Song Dynasty, has historical importance and is linked to the integrity of the official Zhou Xin, who was posthumously honored as "Zhejiang City God" [1] - The "City God Parade" is part of the "Wushan City God Legend," which was recognized as a representative project of intangible cultural heritage in the West Lake Scenic Area [1] Event Details - The "City God Parade" will commence on May 31 at 9:00 AM, starting from the City God Temple, featuring a ceremonial procession and various performances including dragon and lion dances [1] - The event will include interactive segments with characters representing "Top Scholar," "Second Scholar," and "Third Scholar," enhancing community engagement [1] - The parade will conclude with martial arts, folk performances, and traditional dances at the City God Pavilion [1] Visitor Information - The City God Pavilion will be open from 8:00 AM to 8:00 PM on May 31, and visitors are required to book tickets in advance through designated WeChat accounts [2] - Traffic disruptions are expected around Huaguang Lane and the City God Pavilion area, and visitors are advised to follow traffic guidance [2] - Public transportation options include taking Metro Line 7 to Wushan Square Station or using nearby bus services [2]

Group 1: Tourism Trends - The "May Day" holiday saw a surge in tourism across Guangdong's eastern, western, and northern regions, driven by beautiful landscapes, rich cultural heritage, and vibrant non-material cultural performances [1] - Coastal tourism continues to rise, with events like the "Sky City" blue sky dream and "Colorful Night" light show in Zhanjiang attracting significant visitor numbers, with daily foot traffic exceeding 70,000, marking a substantial increase from the previous year [2] - In Yangjiang, the Haiying Island scenic area set a record with over 240,000 visitors on May 2, showcasing the area's appeal for beach activities and cultural events [2] Group 2: Visitor Engagement and Activities - Various activities such as water sports and cultural festivals were held in Shantou and other coastal areas, enhancing the holiday atmosphere and drawing large crowds [3] - In Qingyuan, the introduction of promotional activities like discounts and cultural performances led to a 267% increase in visitors at the Gulong Gorge scenic area, with a total of 154,500 visitors recorded during the holiday [4][5] - The integration of cultural experiences, such as surname culture exploration and non-material heritage activities, significantly enhanced visitor engagement in places like the Zhuji Ancient Alley [5] Group 3: Cultural and Ecological Tourism - The integration of cultural heritage and ecological tourism in regions like Jieyang has led to the launch of 52 unique activities, including traditional performances and eco-friendly experiences, resulting in a 50% increase in visitor numbers [7] - The promotion of local cuisine and traditional crafts in Chaozhou and Shantou has enriched the tourism experience, attracting both domestic and international visitors [6][7] - The focus on immersive experiences in natural settings, such as tea-picking and cultural performances, has contributed to the growing popularity of eco-tourism in Guangdong [7]