十一前，在四川做旅游的朋友小寒很神秘地和我说："熙哥，啥时候跑趟川藏线，我带你去感受一下 咱们的地下非物质文化遗产。" 让他这么一说，直接给我整懵了，川剧变脸、藏戏、锅庄舞这些川藏线上的非遗咱都耳熟能详，但啥 是"地下非遗"？ 以下文章来源于旅界 ，作者theodore熙少 旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 本文来自微信公众号： 旅界 （ID：tourismzonenews） ，作者：theodore熙少，头图来自：AI生成 一 小寒看我迷惑不解的样子，笑了，"你要去亲身感受才能体会，这可比商K性价比更高，门槛更低。" 他这么一说，我就更好奇了，成都人平时对吃喝玩乐的花样本就有无穷想象力，怎么现在又冒出一 个"地下非遗"？ 小寒在我频频追问下，才笑着抖出底牌，说他原本想带我去甘孜州康定新都桥镇的一家民宿开开眼。 这家民宿之前受大环境影响，生意一般，靠的就是普通的住宿和餐饮。 但后来，他们搞出了一场演出，刚开始是跳舞唱歌，带点藏区民俗味道，游客吃个饭，顺便看看节 目，氛围也挺好。 慢慢地，节目就变了味，这些唱歌跳舞的年轻女孩开始被称之为——商务卓玛。 啥是商务卓玛？ 小寒没有明说，而我查了下卓玛在藏 ...

新华社记者 王全超 摄 【1】 【2】 【3】 【4】 【5】 【6】 这是10月5日拍摄的重庆磁器口古镇长街宴活动现场（无人机照片）。 位于嘉陵江边的重庆磁器口古镇始建于北宋年间。近年来，当地统筹推动文旅融合与城市更新，在保留 古镇原有街巷布局的基础上，把传统文化融入街区、植入景点，让这座千年古镇焕发出新的生机。 10月5日，重庆磁器口古镇摆起长街宴，吸引众多游客前来品美食、赏民俗表演，共迎中秋佳节。 ...

Core Points - The upcoming "City God Parade" cultural heritage event in Hangzhou will take place during the Dragon Boat Festival in 2025, showcasing local traditions and cultural significance [1] - The City God Temple, established during the Southern Song Dynasty, has historical importance and is linked to the integrity of the official Zhou Xin, who was posthumously honored as "Zhejiang City God" [1] - The "City God Parade" is part of the "Wushan City God Legend," which was recognized as a representative project of intangible cultural heritage in the West Lake Scenic Area [1] Event Details - The "City God Parade" will commence on May 31 at 9:00 AM, starting from the City God Temple, featuring a ceremonial procession and various performances including dragon and lion dances [1] - The event will include interactive segments with characters representing "Top Scholar," "Second Scholar," and "Third Scholar," enhancing community engagement [1] - The parade will conclude with martial arts, folk performances, and traditional dances at the City God Pavilion [1] Visitor Information - The City God Pavilion will be open from 8:00 AM to 8:00 PM on May 31, and visitors are required to book tickets in advance through designated WeChat accounts [2] - Traffic disruptions are expected around Huaguang Lane and the City God Pavilion area, and visitors are advised to follow traffic guidance [2] - Public transportation options include taking Metro Line 7 to Wushan Square Station or using nearby bus services [2]

Group 1: Tourism Trends - The "May Day" holiday saw a surge in tourism across Guangdong's eastern, western, and northern regions, driven by beautiful landscapes, rich cultural heritage, and vibrant non-material cultural performances [1] - Coastal tourism continues to rise, with events like the "Sky City" blue sky dream and "Colorful Night" light show in Zhanjiang attracting significant visitor numbers, with daily foot traffic exceeding 70,000, marking a substantial increase from the previous year [2] - In Yangjiang, the Haiying Island scenic area set a record with over 240,000 visitors on May 2, showcasing the area's appeal for beach activities and cultural events [2] Group 2: Visitor Engagement and Activities - Various activities such as water sports and cultural festivals were held in Shantou and other coastal areas, enhancing the holiday atmosphere and drawing large crowds [3] - In Qingyuan, the introduction of promotional activities like discounts and cultural performances led to a 267% increase in visitors at the Gulong Gorge scenic area, with a total of 154,500 visitors recorded during the holiday [4][5] - The integration of cultural experiences, such as surname culture exploration and non-material heritage activities, significantly enhanced visitor engagement in places like the Zhuji Ancient Alley [5] Group 3: Cultural and Ecological Tourism - The integration of cultural heritage and ecological tourism in regions like Jieyang has led to the launch of 52 unique activities, including traditional performances and eco-friendly experiences, resulting in a 50% increase in visitor numbers [7] - The promotion of local cuisine and traditional crafts in Chaozhou and Shantou has enriched the tourism experience, attracting both domestic and international visitors [6][7] - The focus on immersive experiences in natural settings, such as tea-picking and cultural performances, has contributed to the growing popularity of eco-tourism in Guangdong [7]