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创意“牵手”供应链 文化“撞上”大市场 中国潮玩书写活力故事
Yang Shi Wang· 2025-07-07 22:34
Core Insights - Dongguan, known as the "World Factory," is transforming into a vibrant hub for trendy toys, earning the title of "China's Trendy Toy Capital" with over 85% of the country's trendy toy products originating from the city [1][6] Group 1: Manufacturing and Innovation - The city has demonstrated remarkable manufacturing capabilities, exemplified by a project where a scaled-down model of a 27-meter giant sculpture was completed in just 33 days [2][3] - Dongguan's supply chain can respond instantly, with automated production lines and AI assistance reducing the time from design to finished product to mere hours [3][4] Group 2: Shift from OEM to IP Creation - Historically, many toy companies in Dongguan engaged in low-margin OEM work, but there has been a significant shift towards creating original products and cultural expressions [5][6] - The emergence of independent intellectual properties (IPs) in Dongguan signifies a transition from "Made in China" to "Created in China," enhancing the cultural vitality injected into global markets [6][7] Group 3: Cultural and Market Impact - The combination of creativity and an efficient supply chain, along with cultural elements meeting large markets, has led to a dynamic growth story for Chinese trendy toys [7]
创意“牵手”供应链、文化“撞上”大市场,活力无穷!中国潮玩书写活力故事
Yang Shi Wang· 2025-07-03 09:00
Core Viewpoint - Dongguan, known as the "World Factory," is transforming into a vibrant hub for trendy toys, earning the title of "China's Trendy Toy Capital" with over 85% of the country's trendy toy products originating from the city [1][4]. Group 1: Manufacturing and Innovation - Dongguan's manufacturing capabilities are highlighted by its rapid production times, exemplified by a project where a scaled model of a giant sculpture was completed in just 33 days [10]. - The city has shifted from low-margin assembly work to creating its own products and cultural narratives, moving up the value chain [13][21]. - The local supply chain's responsiveness allows for the transformation of creative ideas into finished products within hours, showcasing the efficiency of automated production lines and AI assistance [13]. Group 2: Cultural Impact and Market Reach - The emergence of original intellectual properties (IPs) in Dongguan is gaining global popularity, indicating a shift from mere manufacturing to cultural creation [21]. - The combination of creativity and an efficient supply chain has led to a dynamic market presence, with Chinese trendy toys making their mark worldwide [20]. - Dongguan's evolution reflects a broader trend of infusing Chinese cultural vitality into the global market, enhancing the perception of "Made in China" products [21].