抢到了吗？日前，迷你版拉布布（Labubu）全球开售。泡泡玛特的阿里速卖通官方旗舰店显示，迷你 版Labubu在澳大利亚、新西兰、日本等国家均已售罄。Labubu一"娃"难求，折射出中国潮玩IP的强大生 命力。 IP的魅力，究竟何在？ IP，是英文Intellectual Property的缩写，意为"知识产权"。它没有固定形态，既可以是一个故事，也可以 是一个概念；IP的触角可以延伸至各个领域，电影、音乐、动漫、游戏……一个具备市场价值的IP，能 够串联起丰富的产业链。完整的IP生态系统，涵盖了版权作品、商标、专利、影视制作、广告宣传、授 权和衍生品以及数字资产等多个方面，多元化的商业运营方式和全方位的知识产权保护环环相扣，为IP 注入源源不断的活力。 过去提到中国IP，人们想到的大多是"长城""功夫"和"熊猫"。如今，中国在全球流行的IP类型逐渐丰富 和立体。英国杂志《经济学人》前不久发表文章《中国是怎么变酷的》就专门探讨，中国在海外尤其是 在海外年轻人心中的形象，是怎样变得越来越酷的。《经济学人》认为，原因主要有三，分别为以 DeepSeek和电动汽车等为代表的高新科技、以《黑神话：悟空》等为代表的文娱 ...

9月22日，2025北京文化论坛"数智时代的文化新生态"专业沙龙举行，来自国内外的专家学者、业内嘉 宾在古老的先农坛庆成宫内解码数字技术发展下的"新流量"和"新业态"。 中国青年报客户端讯（中青报·中青网记者 尹希宁）在北京待了近20年的波兰跨文化媒体人翠花见证 了"新流量"带来的变化，"中国的内容现在全球化了，中国传统服饰吸引全球目光。" 9 月22日，2025北京文化论坛"数智时代的文化新生态" 专业沙龙在先农坛庆成宫举行。中青报·中青网记 者 尹希宁/摄 "当下，我们正站在数字文明与传统文化交汇的历史节点。"北京师范大学新闻传播学院副院长周敏认 为，人工智能、大数据、云计算等数字技术不仅重塑着人们的生活方式，更深刻变革文化创作、传播和 体验的方式。 在数字技术迅猛发展的当下，传统文化处于什么位置？传统文化如何在数智时代焕发新生？ 翠花观察到，近20年的时间内，外国网友对于中国IP的印象从长城、中国功夫拓展到《三体》《黑神 话：悟空》，甚至是内容多元的短剧。她笑称，自己也在不知不觉中成为传播中国文化的一分子。 "在孵化、打造网络IP上，中国拥有世界上最好的'土壤'。随着互联网的普及，来自民间的'草根跨文化 ...

Core Insights - Dongguan, known as the "World Factory," is transforming into a vibrant hub for trendy toys, earning the title of "China's Trendy Toy Capital" with over 85% of the country's trendy toy products originating from the city [1][6] Group 1: Manufacturing and Innovation - The city has demonstrated remarkable manufacturing capabilities, exemplified by a project where a scaled-down model of a 27-meter giant sculpture was completed in just 33 days [2][3] - Dongguan's supply chain can respond instantly, with automated production lines and AI assistance reducing the time from design to finished product to mere hours [3][4] Group 2: Shift from OEM to IP Creation - Historically, many toy companies in Dongguan engaged in low-margin OEM work, but there has been a significant shift towards creating original products and cultural expressions [5][6] - The emergence of independent intellectual properties (IPs) in Dongguan signifies a transition from "Made in China" to "Created in China," enhancing the cultural vitality injected into global markets [6][7] Group 3: Cultural and Market Impact - The combination of creativity and an efficient supply chain, along with cultural elements meeting large markets, has led to a dynamic growth story for Chinese trendy toys [7]

Core Viewpoint - Dongguan, known as the "World Factory," is transforming into a vibrant hub for trendy toys, earning the title of "China's Trendy Toy Capital" with over 85% of the country's trendy toy products originating from the city [1][4]. Group 1: Manufacturing and Innovation - Dongguan's manufacturing capabilities are highlighted by its rapid production times, exemplified by a project where a scaled model of a giant sculpture was completed in just 33 days [10]. - The city has shifted from low-margin assembly work to creating its own products and cultural narratives, moving up the value chain [13][21]. - The local supply chain's responsiveness allows for the transformation of creative ideas into finished products within hours, showcasing the efficiency of automated production lines and AI assistance [13]. Group 2: Cultural Impact and Market Reach - The emergence of original intellectual properties (IPs) in Dongguan is gaining global popularity, indicating a shift from mere manufacturing to cultural creation [21]. - The combination of creativity and an efficient supply chain has led to a dynamic market presence, with Chinese trendy toys making their mark worldwide [20]. - Dongguan's evolution reflects a broader trend of infusing Chinese cultural vitality into the global market, enhancing the perception of "Made in China" products [21].

Core Insights - LABUBU, a seemingly ordinary toy, has gained immense popularity globally, with prices skyrocketing from a few dozen yuan to tens of thousands or even millions for rare versions [1][25] - The phenomenon reflects a broader trend in consumer behavior, where people are willing to spend on non-essential items, challenging traditional views on spending and value [5][26] - The success of LABUBU and similar products indicates a shift in China's ability to create and market cultural symbols that command high premiums in the global market [26][29] Group 1: Market Dynamics - LABUBU is not the first toy to experience a surge in demand; previous examples include BE@RBRICK and Lingna Belle, which also saw significant price inflation before returning to normal levels [7][10] - The ability of foreign designers and companies to create high-value products through design and marketing strategies has historically outpaced Chinese counterparts [11][12] - The rise of LABUBU signifies a potential shift, as Chinese companies like Pop Mart are now successfully capturing "aesthetic tax" in the global market [12][26] Group 2: Consumer Behavior - The willingness of consumers to pay high prices for items with no practical function highlights a cultural shift towards valuing design and aesthetics over utility [5][10] - The success of LABUBU is tied to its marketing strategy, which leverages social media and influencer endorsements to create buzz and drive sales [15][29] - The phenomenon of "flipping" toys for profit reflects a speculative aspect of consumer behavior, where items are bought not for use but as investment opportunities [1][3] Group 3: Strategic Insights - Pop Mart's strategy includes hosting events and collaborating with designers to build a robust ecosystem around toy design and marketing, which has contributed to its leadership in the industry [22][23] - The company utilizes data analytics to identify successful designs and allocate resources effectively, ensuring a steady stream of popular products [22][23] - The overall trend suggests that Chinese companies are moving away from low-cost manufacturing towards high-value design and branding, positioning themselves competitively in the global market [26][29]