Core Insights - The article discusses the challenges and strategies of digital transformation in companies, particularly in the context of AI integration, highlighting that while 74% of Chinese companies believe AI will change digital systems, only 13% have seen measurable financial returns [1][4] - Li Ning Company exemplifies effective digital transformation by closely aligning technology innovation with business needs, showcasing a structured approach to integrating AI into retail operations [1][5] Group 1: Digital Transformation Challenges - Despite significant investments in digital infrastructure, there is a disparity between the costs and the business benefits realized by companies [1] - Only 36% of companies have adopted generative AI at scale, indicating a gap in implementation versus potential [1] Group 2: Li Ning's Approach to AI Integration - Li Ning has developed a "digital store manager," an AI tool that assists store managers by providing operational insights and decision-making support [3][4] - The company emphasizes retail operations as a core area for AI application, aiming to reduce operational pressure and enhance efficiency for store staff [4][5] Group 3: Technology and Business Alignment - Li Ning's technology innovation is driven by business needs, with a focus on creating a "Technology Organization Process" (TOP) that involves cross-departmental collaboration to identify how technology can improve business processes [5][6] - The company is adapting to consumer trends by enhancing content supply and personalizing marketing efforts through AI capabilities [8][9] Group 4: AI as a Growth Driver - Li Ning has set specific KPIs for its IT innovation center, focusing on the number of AI employees, growth drivers, and cost reduction [10][11] - The company has established three main business areas for AI application: product design to marketing, retail operations, and organizational talent management [11][12] Group 5: Evolving Role of Technology Teams - The technology team at Li Ning is transitioning from a support role to a business partnership role, emphasizing collaboration with business units to prioritize technology development [13][14] - The company is fostering a culture of AI integration across all business touchpoints, aiming to enhance operational efficiency and drive growth [14]