Company Overview - Shenzhen Maixuan Food Co., Ltd. originated from a bakery established in 1932 in Yuen Long, Hong Kong, and was officially registered in 2002 after being set up by the fourth generation of the Zhuang family in Shenzhen [4] - The company focuses on traditional Chinese festive foods and innovative pastries, including mooncakes, rice dumplings, and wedding cakes, and has obtained multiple food safety certifications such as ISO9001, ISO22000, and HACCP [4] - Maixuan is recognized as the largest mooncake producer in Shenzhen, with modern production bases covering an area of 72,000 to 76,000 square meters [4] - The brand "Maixuan" has received accolades such as "Shenzhen Old Brand" and "Guangdong Old Brand," and has won gold awards at the Shenzhen Mooncake Festival multiple times [4] Job Opportunities - The company is hiring for various positions, including Product Manager and Sales Director, with specific responsibilities and requirements outlined for each role [5][9] - The Product Manager role involves market research for festive products, product design and development, promotional material creation, and sales training [6] - The Sales Director position requires extensive experience in the food industry, particularly with international chain stores, and involves managing sales teams and developing sales strategies [9][11] Compensation and Benefits - The salary range for the Product Manager position is between 12,000 to 20,000 RMB per month, plus project-based bonuses, with benefits including social insurance and meals [8] - The Sales Director position offers a comprehensive monthly income of 40,000 to 70,000 RMB, along with similar benefits [9]

Company Overview - Shenzhen Maixuan Food Co., Ltd. originated from a bakery established in 1932 in Yuen Long, Hong Kong, and was officially registered in 2002 after being set up by the fourth generation of the Zhuang family in Shenzhen [4] - The company focuses on traditional Chinese festive foods and innovative pastries, including mooncakes, rice dumplings, and wedding cakes, and has obtained multiple food safety certifications such as ISO9001, ISO22000, and HACCP [4] - Maixuan is recognized as the largest mooncake producer in Shenzhen, with modern production bases covering an area of 72,000 to 76,000 square meters [4] - The brand "Maixuan" has received accolades such as "Shenzhen Old Brand" and "Guangdong Old Brand," and has won gold awards at the Shenzhen Mooncake Festival multiple times [4] Job Opportunities - The company is hiring for various positions, including Product Manager and Sales Director, with specific responsibilities and requirements outlined for each role [5][9] - The Product Manager role involves market research for festive products, product design, promotional material creation, and sales training, requiring a bachelor's degree and at least three years of relevant experience [6][7] - The Sales Director position requires over ten years of experience in the food industry, with a focus on managing teams and developing sales strategies, offering a comprehensive monthly income of 40,000 to 70,000 [9][12] Compensation and Benefits - The Product Manager position offers a monthly salary ranging from 12,000 to 20,000, along with project-based bonuses and benefits including social insurance and housing [8] - The Sales Director role includes a competitive salary package with similar benefits, emphasizing the company's commitment to employee welfare [9][12] Location - The company's operations are based in the Songgang Street, Bantian District, Shenzhen, Guangdong Province [10]

Company Overview - Shenzhen Maixuan Food Co., Ltd. originated from a bakery established in 1932 in Yuen Long, Hong Kong, and was officially registered in 2002 after being set up by the fourth generation of the Zhuang family in Shenzhen [4] - The company focuses on traditional Chinese festive foods and innovative pastries, including mooncakes, rice dumplings, and wedding cakes, and has obtained multiple food safety certifications such as ISO9001, ISO22000, and HACCP [4] - Maixuan is recognized as the largest mooncake producer in Shenzhen, with modern production bases covering an area of 72,000 to 76,000 square meters [4] - The brand "Maixuan" has received accolades such as "Shenzhen Old Brand" and "Guangdong Old Brand," and has won gold awards at the Shenzhen Mooncake Festival [4] Recruitment Information - The company is currently hiring for various positions, including Product Manager and Sales Director, with specific responsibilities and requirements outlined for each role [5][9] - The Product Manager role involves market research for festive products, product design, promotional material creation, and sales training, requiring a bachelor's degree and at least three years of relevant experience [6][7] - The Sales Director position requires over ten years of experience in the food industry, with a focus on managing teams and developing sales strategies, offering a comprehensive monthly income of 40,000 to 70,000 [9][12] - Salary packages for the Product Manager range from 12,000 to 20,000 per month, including project bonuses and benefits such as social insurance and housing [8]

Core Viewpoint - Nestlé has acquired Xu Fu Ji, marking another domestic brand moving into foreign ownership, which reflects ongoing trends in the Chinese candy market [2][3]. Group 1: Historical Context - The control of Xu Fu Ji was relinquished by the Xu family 14 years ago, with Nestlé acquiring 60% of the company for $1.7 billion, positioning itself in the largest candy enterprise in China [4]. - The Xu family, originally from Taiwan, established Xu Fu Ji and expanded into mainland China in the 1990s, successfully capturing the high-end candy market with their New Year candy products [6][7]. Group 2: Market Dynamics - The Chinese candy market, despite a shrinking trend, remains significant, valued at nearly 100 billion yuan, attracting interest from major players like Mars and PepsiCo [4]. - The market has seen a decline in festive candy consumption, dropping from 50% to 30% over the past decade, with the overall candy market size decreasing from 90 billion yuan in 2017 to 85 billion yuan in 2023 [9][10]. Group 3: Company Evolution - Xu Fu Ji has transitioned from a traditional candy company to a broader snack enterprise, introducing products like sugar-free chocolate and aiming for over 10 billion yuan in sales by 2027 [10]. - The company has been recognized for its growth potential within Nestlé's portfolio, contributing 16.1% to Nestlé's sales in the Greater China region [7][13]. Group 4: Leadership Changes - Following Nestlé's initial investment, the Xu family gradually stepped back from management, with professional managers taking over leadership roles to adapt to market changes [12][13]. - The recent acquisition of the remaining 40% stake by Nestlé signifies the complete transition of Xu Fu Ji into the Nestlé ecosystem, with the Xu family's influence now fully removed [11][13].