Core Viewpoint - Yangtuo Technology Inc. (海拍客) has submitted an IPO application to the Hong Kong Stock Exchange, aiming to leverage its position as a leading B2B e-commerce platform in the maternal and infant care sector, despite facing significant challenges in recent years [1][8]. Group 1: Company Overview - Yangtuo Technology Inc. was established in 2015 and has quickly become the largest B2B e-commerce platform in China's low-tier market for family care and nutrition products, with a total transaction volume of 11 billion yuan in 2024, capturing a market share of 10.1% [1]. - The company has completed six rounds of financing, with notable investors including Shunwei Capital, Fosun International, and Hillhouse Capital [1]. - The platform's transaction volume surged from 5 billion yuan in 2017 to 15 billion yuan in 2019 [3]. Group 2: Financial Challenges - In 2024 and 2025, the company faced financial strain due to unmet performance targets with investors, leading to share buybacks costing 11 million USD and 24 million USD, respectively, along with the issuance of 158 million USD in promissory notes [5]. - The company has a significant financial burden, with convertible redeemable preferred shares valued at 2.4 billion yuan, contributing to a net debt of 2 billion yuan [6]. - The adjusted net profit for the company was reported at 19.3 million yuan and 25.8 million yuan, excluding the impact of preferred shares [7]. Group 3: Market Dynamics - The maternal and infant care market is experiencing a decline in birth rates, with the number of newborns in China dropping from 14.7 million in 2019 to 9 million in 2023, leading to intensified competition [22]. - The company's revenue in 2024 was 1.023 billion yuan, reflecting a year-on-year decline of 3.3% [20]. - The number of registered buyers increased from 240,000 to 290,000 over three years, but the actual transaction buyers remained stagnant at around 170,000 [21]. Group 4: Strategic Shifts - In response to market challenges, the company is shifting its focus from rapid expansion to improving profitability, with self-operated business transactions exceeding 700 million yuan in 2024, contributing 56% to overall revenue [25]. - The company is also exploring private label products, with its children's food brand "Meow Little Hero" achieving significant market penetration [27]. - Future strategies include expanding into Southeast Asia and seeking acquisition opportunities within the industry [34].