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文明集市逛出“和平风味”,粤北山珍直供湾区餐桌丨文明集市县域行⑫
Nan Fang Nong Cun Bao· 2025-12-26 09:03
Core Viewpoint - The first "Civilization Market" in Guangdong, focusing on promoting consumption through local agricultural products, is being held in Guangzhou, showcasing ecological and specialty products from Heyuan and Pingyuan, enhancing the visibility of "Peaceful Quality Products" in the Bay Area [2][36]. Group 1: Event Overview - The "Civilization Market" event runs from December 19 to 28, 2023, in the Beijing Road business district of Guangzhou [2]. - The event features a variety of ecological agricultural products and specialty processed goods, providing a one-stop experience of flavors from the northern Guangdong mountainous region [3][4]. Group 2: Agricultural Products - Heyuan's agricultural products, including high-quality rice, highland tea, Peace tea, and specialty fruits, are highlighted as part of the local agricultural development strategy [7][8]. - The event showcases fresh produce such as the popular "Purple Fragrant Passion Fruit," which attracted many visitors due to its rich flavor [12]. - Processed agricultural products are also featured, demonstrating local efforts to extend the industrial chain and enhance product value [20][21]. Group 3: Consumer Engagement - The event serves as a platform for direct consumer engagement, enriching the local food supply and creating new channels for high-quality agricultural products from Pingyuan to reach the Bay Area market [36][38]. - The participation of local farms and companies, such as the "Light Sigh Family Farm" and "Shenzhen Runchenfeng Agricultural Co., Ltd.," emphasizes the focus on health and quality in food offerings [18][28]. Group 4: Specialty Products - The event includes a variety of alcoholic beverages, such as fruit wines, which have gained popularity among female consumers [23][24]. - Unique products like the "腐竹" (tofu skin) from Heyuan are being promoted through a "Tofu Skin+" industry model, aiming to expand market reach [31][34].
“蝉咬蜜韵” 香万家!河源紫金蝉茶亮相文明集市丨文明集市县域行⑧
Nan Fang Nong Cun Bao· 2025-12-25 08:04
Core Viewpoint - The article highlights the promotion of Zijin tea, particularly the unique "Zijin cicada tea," at a consumer event in Huizhou, showcasing its appeal and the region's rich ecological environment for tea cultivation [2][3][8]. Group 1: Product Promotion - The "Zijin cicada tea" attracted many visitors due to its distinctive floral and fruity aroma, especially the "Oriental Beauty" variety, which is favored by local consumers [3][8]. - The event featured a strong turnout, with many attendees expressing interest in the tea products [7]. Group 2: Ecological and Historical Context - Zijin County boasts a favorable natural environment with a forest coverage rate of 76.7%, and air and water quality consistently meeting national standards [11][12]. - The region is recognized as one of the three major tea-producing areas in Guangdong, with a historical background dating back to the Ming and Qing dynasties [13][20]. Group 3: Industry Development - The local government has prioritized tea industry development as a key initiative for economic growth, implementing a three-year action plan that has elevated Zijin cicada tea to one of Guangdong's top three teas [20]. - By November 2025, the tea planting area and output value in Zijin County are projected to reach 90,000 acres and 21.57 billion yuan, respectively, with a brand value exceeding 3.5 billion yuan [21][22]. Group 4: Certifications and Achievements - Zijin County has established 26 provincial-level ecological tea gardens and 28 processing plants with SC certification, along with various organic and pollution-free certifications [23][25]. - The Zijin cicada tea has received numerous awards, totaling 221 honors, ranking first among participating counties in Guangdong [26][28]. Group 5: Broader Product Range - In addition to tea, Zijin County showcased other local products such as Zijin pepper sauce, Wuzhi peach, and Jabuticaba wine, enhancing the region's reputation as a diverse agricultural hub [30][31].
东源庭院经济:树干长出“黑珍珠”,方寸地生出“致富果”
Nan Fang Nong Cun Bao· 2025-05-21 13:02
Core Viewpoint - The article discusses the development of the "garden economy" in Dongyuan County, Guangdong, focusing on the cultivation of the rare "Jiabao fruit" as a means to enhance rural income and promote ecological benefits [5][12][14]. Group 1: Economic Development - The "garden economy" allows farmers to utilize their own yard space for diverse agricultural activities, leading to self-sufficiency and external product output [17][18]. - In 2022, the local government promoted Jiabao fruit cultivation, transforming idle land into productive gardens, which has become a significant source of income for local residents [12][13][32]. - The average income per household from Jiabao fruit cultivation is expected to exceed 20,000 yuan, with a total projected output value of approximately 3 million yuan for the village [32]. Group 2: Agricultural Innovation - The cultivation of Jiabao fruit, which thrives in warm and humid conditions, is being promoted due to its high market value and low maintenance requirements [21][42]. - A strategic partnership has been established between local enterprises and agricultural technology companies to ensure the supply of quality seedlings and support for farmers [30][29]. - The total number of Jiabao fruit seedlings planted in the surrounding villages has exceeded 200,000, with a projected market value of over 100 million yuan in three years [34][35]. Group 3: Tourism and Cultural Integration - The town is developing a new consumption model that combines fruit picking, agricultural tourism, and culinary experiences, enhancing the local tourism sector [52][55]. - The Jiabao fruit is positioned as both an economic crop and an ecological landscaping option, with plans to integrate local cultural elements into tourism offerings [56][58]. - Future initiatives include the establishment of a Jiabao fruit cultural festival and themed accommodations to attract visitors and promote regional tourism [59][60].