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“蝉咬蜜韵” 香万家!河源紫金蝉茶亮相文明集市丨文明集市县域行⑧
Nan Fang Nong Cun Bao· 2025-12-25 08:04
Core Viewpoint - The article highlights the promotion of Zijin tea, particularly the unique "Zijin cicada tea," at a consumer event in Huizhou, showcasing its appeal and the region's rich ecological environment for tea cultivation [2][3][8]. Group 1: Product Promotion - The "Zijin cicada tea" attracted many visitors due to its distinctive floral and fruity aroma, especially the "Oriental Beauty" variety, which is favored by local consumers [3][8]. - The event featured a strong turnout, with many attendees expressing interest in the tea products [7]. Group 2: Ecological and Historical Context - Zijin County boasts a favorable natural environment with a forest coverage rate of 76.7%, and air and water quality consistently meeting national standards [11][12]. - The region is recognized as one of the three major tea-producing areas in Guangdong, with a historical background dating back to the Ming and Qing dynasties [13][20]. Group 3: Industry Development - The local government has prioritized tea industry development as a key initiative for economic growth, implementing a three-year action plan that has elevated Zijin cicada tea to one of Guangdong's top three teas [20]. - By November 2025, the tea planting area and output value in Zijin County are projected to reach 90,000 acres and 21.57 billion yuan, respectively, with a brand value exceeding 3.5 billion yuan [21][22]. Group 4: Certifications and Achievements - Zijin County has established 26 provincial-level ecological tea gardens and 28 processing plants with SC certification, along with various organic and pollution-free certifications [23][25]. - The Zijin cicada tea has received numerous awards, totaling 221 honors, ranking first among participating counties in Guangdong [26][28]. Group 5: Broader Product Range - In addition to tea, Zijin County showcased other local products such as Zijin pepper sauce, Wuzhi peach, and Jabuticaba wine, enhancing the region's reputation as a diverse agricultural hub [30][31].
“百千万”看广新|创新消费帮扶模式,激活乡村振兴新动能
Sou Hu Cai Jing· 2025-07-10 12:32
Core Viewpoint - Guangxin Group is actively supporting the provincial "Hundred Million Project" through a three-pronged assistance model that includes industrial-driven development, targeted procurement support, and platform empowerment to enhance sales channels for agricultural specialty products in paired assistance counties and towns, achieving a virtuous cycle of industrial upgrading and farmer income increase [1]. Group 1: Industrial Driven Development - Since the Guangxin Group's assistance team entered Heshui Town in Yangchun City, a series of initiatives including financial investment, technical guidance, and industry subsidies have been implemented, leading to the establishment of a small silkworm co-cultivation base, a Xiangyun silk drying field, and an ecological agricultural demonstration park for the silkworm and Xiangyun silk industry [2]. - The demonstration park covers an area of 130 acres and includes production areas for Xiangyun silk, silkworm breeding demonstration areas, five dyeing and finishing workshops, and drying fields, with an annual production capacity of 1 million meters of Xiangyun silk, which is sold in cities like Shenzhen and Hangzhou, as well as overseas markets in Europe and Japan [2]. Group 2: Targeted Procurement Support - Guangxin Group has established a new pattern of production and sales connection that spans from the field to the table, achieving full coverage of agricultural product procurement from paired assistance regions in its employee canteens, effectively broadening sales channels for agricultural specialty products in Yangchun City, Zijin County, and Huizhou [7]. - The group’s subsidiary, Guangqing Technology, conducts monthly targeted procurement of agricultural products such as grains, oils, vegetables, and meats from collective enterprises in the paired assistance village, forming a stable consumption support chain [7]. Group 3: Platform Empowerment - To leverage regional advantages for county economic development, Guangxin Group has invested funds and mobilized social forces to build a "Hundred Million Project" assistance cooperation pavilion, collaborating with logistics and supply chain companies to continuously strengthen the foundation for high-quality agricultural specialty products to "go out of the mountains and into the bays" [11]. - The group has also created its own e-commerce platform featuring a "Hundred Million Project" assistance section, showcasing over 200 types of agricultural products from designated assistance counties and towns [7]. Group 4: Future Plans - Guangxin Group plans to continuously explore the value of agricultural products, streamline sales channels, and inject new vitality into the high-quality development of county economies, thereby activating new momentum for rural industrial revitalization [18].