金秋十月，当金秋的画笔为香山染上绚烂的红妆，一年一度的香山红叶季带着诗意与浪漫翩然而至。 10月24日至29日，"香山红叶季2025秋日市集嘉年华"在北京香山饭店举行。北京同仁堂科技发展股份有 限公司（以下简称"同仁堂科技公司"）携带大健康产品矩阵中的"滋养好物"亮相，在赏秋的自然氛围中 融入中医药"秋补冬藏"的健康理念。 此次活动由北京市总工会主办、北京电子商务协会承办、一轻食品集团协办，在以普惠服务激活消费活 力，为市民搭建高品质消费平台的同时，更推动企业资源共享、产业协同，助力生产经营。 阿胶糕、阿胶速溶粉、养生黄酒等健康食品与健康饮品同样备受瞩目，清甜润喉的枇杷露则成了游客们 秋日里逛市集、爬香山时的"续命神器"，高品质原料与适口味道，让"药食同源"的养生理念丝滑融入秋 日之旅。 "本次秋日市集嘉年华的举办，为香山红叶季注入了独特的中医药文化内涵。"企业相关负责人表示，借 助景区市集这一轻量化、高流量的场景为载体，原本停留在专业领域的养生知识，自然地融入大众生 活。同仁堂也以香山红叶这一深入人心的城市文旅IP为纽带，积极打造"文旅+健康"场景生态，是同仁 堂品牌跨界传播的又一次生动实践。未来，同仁堂科 ...

Core Insights - The company is actively promoting its seasonal health products during summer events in Beijing, showcasing items like loquat syrup and various herbal products [1][4] - The company emphasizes the integration of traditional Chinese medicine with modern health concepts, particularly through its aromatic products [2][11] Group 1: Product Offerings - The company has launched over 100 aromatic products, including incense, essential oils, and cultural items, based on the traditional Chinese philosophy of "medicinal fragrance" [2][15] - Seasonal products such as loquat syrup, which contains 30% fresh loquat pulp, and various flavors of ready-to-eat ejiao cake have attracted significant consumer interest [4][9] Group 2: Community Engagement - The company participated in the "Health China Tour" event, providing health lectures and showcasing summer health products to local residents [6][9] - The company is involved in community welfare activities, aiming to deliver health benefits to citizens through various outreach programs [4][9] Group 3: Cultural Promotion - At the "Asian Infrastructure Investment Bank Annual Meeting," the company demonstrated traditional ejiao-making techniques, highlighting the cultural heritage of Chinese medicine [11][13] - The company’s aromatic products have gained popularity among international guests, showcasing the blend of traditional craftsmanship and modern aesthetics [15]

Core Viewpoint - Beijing Tongrentang Technology Development Co., Ltd. is actively participating in cultural tourism events to enhance consumer experiences through its creative fragrance products, emphasizing the integration of traditional Chinese medicine with modern lifestyle aesthetics [1][8]. Product Offerings - The company’s creative fragrance products are based on the "medicinal fragrance origin" concept, combining traditional pharmaceutical techniques with intangible cultural heritage of incense-making, featuring over 100 products across seven series, including incense, bracelets, pendants, sachets, and essential oils [3][8]. - Notable products include the "Anping Fragrance" and "Ankang Fragrance" sachets, which are designed to offer blessings for health during the Dragon Boat Festival, and seasonal incense products aimed at providing natural protection against summer ailments [10]. Market Engagement - The company’s booth at the event attracted numerous visitors, showcasing a variety of creatively designed fragrance products that appealed to different age groups, particularly younger consumers [3][10]. - The innovative liquid fragrance products, such as "Xinyue" and "Wuyu," have gained popularity for their modern interpretations of traditional scents, facilitating a transition from time anxiety to a state of tranquility [8]. Cultural Integration - The company’s products reflect a blend of traditional Chinese medicine and contemporary lifestyle, aiming to make traditional culture more accessible and relevant to modern consumers [8][10]. - The "Four Seasons Combined Fragrance" incense gift box is designed based on traditional Chinese medicine principles, aligning with seasonal changes and promoting a connection to nature [10].