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济宁:以赛为媒 挖掘鲁菜消费新潜力
Sou Hu Cai Jing· 2025-06-19 06:04
Group 1 - The event is themed "Hospitality Shandong, Food in Jining" and aims to enhance the brand influence of "Food in Jining" by exploring the potential of dining consumption and telling the story of Jining's cuisine [2][3] - The "Liangyou·Shengfudi Cup" 2025 Jining Food Competition is jointly organized by the Jining Cultural and Tourism Bureau and other local authorities, following the "Famous Dishes, Famous Chefs, Famous Restaurants" selection [3] - The competition features an innovative "all-region linkage + cultural empowerment + multi-dimensional incentives" system, aiming to deeply explore local culinary resources and create unique food IPs [5] Group 2 - The competition emphasizes fun and aims to enhance the inheritance and innovation of traditional cuisine by showcasing chefs' skills and creativity, including engaging events like "Mom's Specialty Dishes" [7] - The event will integrate cultural tourism resources and expand the "Food +" scene, allowing visitors to experience culinary competitions in various historical and cultural locations [9] - The competition will also incorporate intangible cultural heritage displays, cultural performances, and storytelling, creating an immersive food culture experience for participants and visitors [11]