在分析行业爆发原因时，赵晨指出：平台给流量是排在第一的，同时和微短剧很像，有跨界资本过来支持。但他特别强调："女性占比特别多，18-35岁 女性占了将近80%，而且是消费占比高。"他认为女性对艺术包容性广，且当前团播内容品质要求很高，又得互动，还得有现场导播能力，这些都有很高要 求和预先准备。 杨红玉（左） 赵晨（右） 怎么变现？如何保证不踩"红线"？ 央广网北京9月29日消息（总台中国之声记者杨昶）据中央广播电视总台中国之声《新闻有观点》报道，"几位青春主播踩着卡点的节奏起舞，刷屏礼物 特效和弹幕交织成热闹的数字舞台。"您刷到过这样的直播间吗？这就是当下最火的团播行业。从2022年萌芽试探到2025年成长为日均1.5万个直播间、单月 流水突破6000万的上千亿赛道，团播既藏着造富变现的神话，也绕不开内容同质化、合规红线等现实考题。中央广播电视总台中国之声《新闻有观点》特别 策划"行业洞察"，对话某新媒体运营机构负责人杨红玉、北京外国语大学国际商学院产业导师赵晨。 合格的团播主播是什么样？ "筛选标准主要从这三个方面去做，一个是主播的选拔，还有一个幕后的编舞，还有灯光团队组建。"深耕团播一线的杨红玉透露，主播 ...

Core Viewpoint - The rise of group broadcasting (团播) has attracted significant attention, with many individuals from various professions transitioning into this field, driven by the allure of high earnings and new employment opportunities [5][39][90]. Group 1: Industry Dynamics - Group broadcasting has become a new employment trend, with many young people believing they can easily earn money by participating [39][41]. - The industry is characterized by a competitive environment where streamers engage in various performance styles to attract viewers and gifts [17][19][20]. - The phenomenon of "sweeping leg dance" has become a standard feature in live broadcasts, showcasing the evolving nature of group broadcasting [7][9][11]. Group 2: Employment Opportunities - Many individuals from diverse backgrounds, including former entertainers and professionals, are finding new opportunities in group broadcasting [4][38]. - The entry barrier is relatively low, with many companies offering training and a base salary exceeding 10,000 yuan, plus commissions [41][43]. - Real-life examples indicate that some individuals have achieved monthly earnings of up to 50,000 yuan within a short period [45][47]. Group 3: Challenges and Risks - Despite the attractive earnings, the reality of working in group broadcasting often involves long hours and significant preparation time, leading to a demanding work environment [55][56]. - Many newcomers face exploitation, with some companies employing unfair practices, such as withholding salaries and imposing hefty penalties for contract breaches [62][66]. - The industry has been criticized for its lack of regulation, leading to potential financial and emotional exploitation of both streamers and viewers [59][70][92]. Group 4: Industry Evolution - The entry of professional teams into the group broadcasting space is pushing the industry towards a more refined and high-quality direction [84][90]. - Companies with experience in entertainment production are enhancing the quality of broadcasts, indicating a shift towards a more structured and professional approach [88][89]. - However, the industry still faces challenges related to maintaining quality and addressing negative perceptions, necessitating collective efforts for improvement [94][95].

Core Viewpoint - The article discusses the rise of group broadcasting (团播) in the entertainment industry, highlighting its appeal to young people and the economic opportunities it presents, despite the demanding nature of the work [35][38]. Group 1: Industry Overview - Group broadcasting is a popular live-streaming format where multiple performers interact with audiences in real-time, showcasing diverse performances [4][6]. - The industry has seen significant growth, with projections estimating that the group broadcasting market could reach 15 billion yuan by 2025, amidst a broader network performance industry expected to generate 212.6 billion yuan in revenue [35][36]. - The number of live broadcasting companies in China has surged, with over 2.56 million registered as of mid-2025, reflecting a 28.47% year-on-year increase [36]. Group 2: Economic Opportunities - Group broadcasting offers attractive financial prospects, with non-first-tier city hosts earning between 5,000 to 8,000 yuan monthly, while first-tier city hosts can earn over 10,000 yuan [10][12]. - Top performers in the industry can earn over 1 million yuan in a single live session, with some agencies reporting daily revenues in the millions [8][10]. - The low entry barriers and high potential earnings have attracted many young individuals, particularly from lower-tier cities, seeking stable employment [38]. Group 3: Operational Dynamics - The operational structure of group broadcasting involves a team of professionals, including dancers, makeup artists, camera operators, and managers, all contributing to the live performance [10][12][22]. - The work is demanding, with hosts often working up to 14 hours a day, including preparation and post-broadcast activities [10][31]. - The success of a broadcast relies heavily on the coordination of various roles, with camera operators playing a crucial part in creating engaging visual experiences for viewers [15][17][22]. Group 4: Audience Engagement - Maintaining audience engagement is critical, with operators analyzing viewer data to optimize performances and enhance viewer retention [22][23]. - The competitive nature of the industry includes various ranking and competition systems designed to encourage viewer spending, with platforms incentivizing hosts to cultivate strong relationships with their audience [29][30]. - The industry is characterized by a continuous cycle of competition and performance improvement, with hosts and teams striving to attract and retain paying viewers [29][30].