Core Viewpoint - The article emphasizes the importance of integrating cultural construction within the securities industry to support the development of the real economy, national strategies, and the aspirations of the people, highlighting the commitment of Guosen Securities to these principles through compliance, integrity, professionalism, and stability [1] Group 1: Customer-Centric Approach - Guosen Securities focuses on a "customer-centric" service philosophy, aiming to meet diverse and personalized wealth management needs of residents [2] - The company has developed specialized investment advisory teams and various wealth management brands to provide differentiated services throughout the investment process [2] - By offering a wide range of investment products and ensuring professional research support and risk control, Guosen Securities enhances customer experience and drives performance growth [2] Group 2: Investment Education Initiatives - Guosen Securities promotes rational, value, and long-term investment concepts through extensive educational activities, reaching over 35.15 million participants in 7,860 events by 2025 [3] - The company targets different demographics, including new investors and students, to build a solid foundation of investment knowledge and rational thinking [3] - The successful inclusion of Guosen Securities' case study in the "2025 Golden Bee Greater Bay Area Corporate Social Responsibility" highlights its commitment to responsible corporate culture [3] Group 3: Professionalism and Innovation - The company emphasizes the importance of professional capability as fundamental to its operations, continuously updating knowledge and enhancing core competencies [4] - Guosen Securities actively responds to national policies on technological innovation, integrating a pragmatic culture into its business development [4] - The issuance of various innovative bonds, including the first green technology innovation bonds in Guangdong, showcases the company's commitment to supporting regional development strategies [5] Group 4: Sustainable Development Commitment - Guosen Securities aligns with the sustainable development goals outlined in the securities industry culture framework, focusing on long-term value creation [7] - The company has successfully issued several green financial products, including a 1.355 billion yuan green carbon-neutral asset-backed plan, contributing to national strategies [7] - Collaborations with local enterprises for carbon trading and low-carbon transition bonds further demonstrate the company's dedication to environmental sustainability [7] Group 5: Corporate Social Responsibility - Guosen Securities engages in community support initiatives, including tree planting and educational development projects in rural areas [8] - The company's efforts in aiding local development have been recognized as exemplary cases of social responsibility [8] - Looking ahead, Guosen Securities aims to deepen cultural integration and enhance its role in the financial market, contributing to the construction of a strong financial nation [8]

Core Viewpoint - The article emphasizes the importance of building a high-quality investment banking and asset management institution that enhances the ability to serve the real economy and national strategies through cultural strength, thereby injecting new momentum into the high-quality development of the securities industry [1] Group 1: Commitment to Serving the Real Economy - The company adheres to the fundamental purpose of financial services for the real economy, actively fulfilling its social responsibilities as a state-owned enterprise, and providing high-quality and efficient financial services [2] - As of June 2025, the company has completed 673 sponsorship and underwriting projects, raising a total of 624.81 billion yuan, including 320 IPO projects that raised 216.195 billion yuan [2] - The company’s bond financing services cover 982 enterprises across 31 provinces, with a financing scale of 5.71 trillion yuan, supporting the construction of a modern industrial system [2] Group 2: Enhancing Quality of Life - The company focuses on a customer-centric development philosophy, creating various wealth management brands to provide differentiated professional services throughout the investment cycle [3] - The implementation of a "responsibility culture" in specific services aims to better meet the financial needs of the public and promote a virtuous cycle of economic development and improvement of people's livelihoods [3] Group 3: Supporting National Development Strategies - The company actively engages in the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, completing 156 sponsorship and underwriting projects that raised 125.599 billion yuan as of June 2025 [4] - It supports technological innovation by enhancing various financing tools and models, helping multiple enterprises grow into industry leaders [4] - The company has established a comprehensive service system for key regions, with 218 securities business outlets across 113 cities to meet local wealth management and corporate financing needs [4] Group 4: Commitment to Sustainable Development - The company integrates sustainable development concepts into its strategic and operational management, disclosing ESG reports annually since 2023 to showcase its ESG practices [5] - It has developed diverse green financial products and services, supporting regional industrial upgrades and guiding social capital towards sustainable development fields [5][6] - The company has invested 5.5719 million yuan in various charitable activities in the first half of 2025 to help consolidate poverty alleviation achievements [6] Group 5: Future Outlook - The company will continue to uphold its cultural values of compliance, professionalism, integrity, and harmony, promoting the integration of cultural construction with business development [6] - It aims to contribute more to building a strong financial nation by practicing a "responsibility culture" to support the real economy, a "professional culture" to serve national strategies, and an "innovative culture" to drive sustainable development [6]

Core Insights - The "Second Golden Unicorn Best Investment Advisor Selection" event is actively seeking outstanding investment advisors to enhance wealth management services [1] - The event includes a "Brokerage Investment Advisor Service Brand Show" to showcase innovative advisory services and AI-enabled solutions [1] Group 1: Investment Advisory Services - Guosen Securities has developed a comprehensive investment advisory service system, including "pre-investment diagnosis, in-process support, and post-investment tracking" [1][5] - The "Guosen Xin Youxuan" advisory service employs a dual screening mechanism from both quantitative and qualitative perspectives, ensuring high-quality investment options [1][5] Group 2: Client Coverage and Asset Management - Guosen Securities has covered nearly 5 million clients and manages assets close to 500 billion yuan [1][5] - The company offers a full-dimensional tool system to enhance investment efficiency, from market analysis to strategy implementation [5] Group 3: Wealth Management Solutions - The company provides personalized wealth management services tailored to individual client needs [4] - Guosen Securities collaborates with top market managers to design multi-asset and multi-strategy investment solutions [5]