（来源：嘉兴日报） 转自：嘉兴日报 ■记者 钟淑婷 通讯员 王雅萱 嘉兴市优游国际旅行社有限公司总经理吴伟钦也对春节旅游市场充满信心。她表示，今年春节假期长达 9天，时间充裕的利好让5天及以上的长线行程备受欢迎。北京、广州、成都以及长春、福建、云南、陕 西等省外热门目的地咨询量居高不下，而这些地方中不少都可以从嘉兴南湖机场坐飞机直达。同时，欧 洲等长线国际目的地也是不少市民的热门选择，个性化的定制游、深度游产品备受关注。 本报讯 距离春节还有一个多月时间，秀洲市民的新春出游热情已提前点燃。特别是自去年年底嘉兴南 湖机场通航以来，"家门口坐飞机"的便捷体验，让不少市民计划在春节"尝鲜"，开启一趟从家门口起飞 的新年之旅。 "以前过年要么在家走亲访友，要么就得提前半天出发赶去机场，现在家门口就有机场，真是说走就 走。"市民王先生的感慨，道出了众多秀洲人的心声。 记者从秀洲区多家旅行社了解到，近期春节线路咨询量与订单量明显增加，国内长线游、冰雪游、家庭 亲子游等相关旅游产品预订量持续攀升，呈现出"预订早、热度高、选择广"的特点。 嘉兴南湖机场的通航，让春节"打飞的"更便捷，在畅游祖国大好河山、感受不同地域年味的同时 ...

Core Insights - The "post-examination economy" is a significant component of the summer economy, showing notable growth in service consumption, which not only meets the personal needs of students but also stimulates family spending [1][2] Group 1: Consumption Trends - There has been a threefold increase in search volume for "graduation travel" since June, indicating a surge in demand for travel among students after exams [1] - Discounts and promotions for students, such as free or discounted admission to attractions with exam admission tickets, are prevalent, enhancing consumer enthusiasm [1] - The "upgrade" of personal items like smartphones and tablets is also trending, supported by government policies and retailer promotions aimed at graduates [1] Group 2: Service Consumption Growth - As China's GDP per capita exceeds $13,000, service consumption is rapidly increasing, with projections indicating that by 2024, service consumption will account for 46.1% of per capita consumption expenditure [3] - There remains significant room for growth in service consumption compared to developed countries, where the figure is around 60% [3] Group 3: Youth Consumer Behavior - The "Z generation" prioritizes experiential value and quality over mere functionality, showing a willingness to spend on unique experiences and social activities [4] - Popular consumption venues include theme parks, cultural sites, and events like concerts, which cater to the social and emotional needs of young consumers [4] Group 4: Consumer Environment Optimization - The lack of standardized regulations in the service consumption sector has led to issues such as false advertising and privacy breaches, which can harm consumer trust [5] - Continuous innovation in supply-side offerings is essential, focusing on understanding young consumers' preferences and integrating new technologies to create diverse and personalized services [5]

Core Insights - The "May Day" holiday has seen a significant increase in long-distance travel, driven by the "4 days off, 11 days on" vacation strategy, with deep tourism becoming a prominent trend [1][2] Group 1: Travel Trends - Many consumers opted for the "4 days off, 11 days on" strategy during the "May Day" holiday, leading to a surge in medium to long-distance travel [1] - Popular tourist destinations such as Yunnan, Guangdong, and Guangxi experienced over 30% growth in cultural and tourism activities, while Xinjiang's growth approached 50% [1] - The demand for cultural and natural deep experiences has significantly increased, with destinations like Hainan and Guangdong seeing a rise in popularity [1] Group 2: Booking Patterns - Ctrip's report indicates that the "4 days off, 11 days on" strategy has stimulated long-distance travel bookings, with over 80% of accommodation orders being cross-city [2] - The proportion of users engaging in deep travel experiences, defined as staying two days or more, is expected to reach 20% during the holiday [2] - Tuniu's report shows that long-distance travel is the mainstream choice for users, with 46% of bookings for the "May Day" holiday being for domestic long-distance trips [2] Group 3: Market Outlook - Market participants anticipate that the continued influx of travelers to various destinations will lead to new highs in holiday market activity [3]