Core Viewpoint - The outbound tourism market in China is experiencing a significant resurgence, with expectations for explosive growth by 2025, driven by the recent long holiday periods and increased consumer interest in international travel [5][6]. Group 1: Outbound Tourism Trends - The National Immigration Administration predicts that during the National Day and Mid-Autumn Festival holidays, the average daily inbound and outbound travelers will exceed 2 million [5]. - Data from various online travel platforms indicate an exponential growth in outbound tourism, with a notable increase in bookings for flights, hotels, and local activities [5][9]. - The trend of "taking 3 days off for a 12-day holiday" has become popular, with many consumers opting to extend their vacations by strategically planning their leave [8][9]. Group 2: Booking Behavior and Market Dynamics - There has been a significant increase in early bookings for outbound travel, with travelers now planning their trips months in advance compared to previous years [9][10]. - The overall price of outbound flights has risen, with data showing a 13% year-on-year increase in flight bookings and a 9.1% rise in ticket prices compared to the previous year [10]. - Some travelers are turning to lesser-known airports, such as Datong Yungang International Airport, for cheaper flight options, highlighting a shift in consumer behavior towards cost-effective travel solutions [11][12]. Group 3: Destination Popularity - Japan and South Korea are leading the resurgence in outbound tourism, with Japan seeing a 46% increase in Chinese visitors compared to the previous year [15][16]. - The introduction of visa-free policies for group travelers to South Korea is expected to further boost tourism numbers, with significant increases in hotel bookings and travel product orders [17][18]. - Conversely, Thailand is experiencing a decline in tourist numbers, with a reported 7.2% decrease in foreign visitors, particularly from China, indicating a shift in traveler preferences [19].

2025年，中国出境游市场加速暴发。 今年国庆与中秋两大假期"合体"，国内消费者迎来连续8天的"超长黄金周"，推动出境旅游市场迎来新 一轮高潮。 9月28日，国家移民管理局预测，国庆、中秋假期日均出入境旅客将突破200万人次，跨境出行热度可见 一斑。多家在线旅游平台数据亦显示，国庆出境游市场呈指数型增长，从机票、酒店到当地玩乐产品热 度攀升。 日本东京的街头、韩国首尔的明洞、越南岘港的海滩，挤满了熟悉的中国面孔。"最近国内飞日本的航 线几乎天天爆满。"9月29日，提前开启赴日游的游客张旭称，当天晚上约9点日本关西机场人头攒动， 其落地办理入境耗时近两个小时。 出境游重启进入第三年，中国游客正重新夺回全球旅游市场的"C位"。 一、"请3休12"拼假成风 "第一波国庆出境游客已于9月25日出发。"广之旅相关负责人介绍，今年"抢闸"出境游小高峰早早开 启，在该旅行社，9月25至30日提前出发的出境游团队超300个，同比增加超30%。 不少打工人玩起了"请3休12"的"拼假"玩法。据旅行社人员介绍，许多消费者倾向于在9月28日-9月30日 提前请假三天，或在10月9日-10月11日请假三天，以获得12天"PLUS"版 ...

2025年中秋国庆8天长假即将来临，旅游市场迎来出游高峰。报告显示，在拼假策略带动下，今年假期旅游消费热 情高涨，呈现"短途频次提升、长线品质升级"的特点，同时多目的地"串游"、错峰出行等新趋势显著。 地处都市繁华商圈的高品质住宿产品，以及城市近郊环境宜人，可以观景赏月的野奢民宿和度假型酒店，成为假 期酒店预订的热门选择。同程旅行数据显示，入住时间在中秋国庆假期的住宿产品中，高品质酒店预订热度同比 增长超过20%，"观景""赏月"关键词的搜索热度同比增长达117%，部分度假酒店的观景房型提前30天预订一空。 此外，短途与长线游双双增长。同程旅行指出，国内包车游预订热度同比增长超115%，周边游产品预订热度同比 增长超2倍，山岳景区和园林古镇景区搜索热度周环比提升超过80%。国内长线跟团游中，5天及以上小团化、深 度游产品热销，用户花费同比增长超20%，赏秋成为关键词，热门目的地包括四川、新疆、青海、甘肃、云南、 北京、安徽、内蒙古、黑龙江、吉林。飞猪数据显示，长线游和租车产品预订量同比去年分别增长53%、93%。 值得注意的是，今年中秋国庆双节叠加，催热"观景""赏月"经济。平台数据显示，部分度假酒店的观景房 ...

来源：人民日报海外版 此外，越来越多的年轻人对在地文化感兴趣，希望在旅途中体验当地居民的日常生活。9月以来，美团 旅行平台上，"早市附近酒店"搜索量同比上涨70%，吉林集安早市、沈阳小河沿早市等入选十大热搜早 市目的地。 "相比打卡，更爱体验"，已成为年轻游客出游的重要趋势，"人少景美，体验独特"的目的地尤受欢迎。 马蜂窝大数据显示，"十一去哪人少"相关搜索热度大幅上涨，县级宝藏小城成"反向出行"首选目的地。 阿尔山、腾冲、敦煌、婺源、延吉、香格里拉等目的地，凭借独特风光与高性价比体验，吸引年轻游客 前往休闲。 新技术的应用，则为年轻人探索新玩法、新体验提供了更多便利和可能性。 近日，飞猪AI"问一问"在"行程助手""智慧交通顾问""酒店顾问"等角色外，新增"拼假规划师"。用户打 开"问一问"点击"为我规划行程"，或要求它规划假期旅行方案，"问一问"会自动查询放假安排，并为用 户智能计算多种方案，如"不请假"或"向前请3天""向后请3天"拼假等，涵盖主要的机酒行程和预算等信 息。用户可以选择满意的方案，进一步了解包括往返机票、入住酒店、景点、餐馆以及游览亮点、整体 预算等在内的详细规划。 游客在江苏省扬州市瘦 ...

Group 1 - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a long vacation period, leading to a surge in travel bookings, with a notable increase in pre-booking by approximately 3.5 days compared to last year [1][3] - The trend of multi-destination travel is becoming more pronounced, with an average increase of 4.2% in transportation service bookings, and a significant rise of 7% in high-speed rail and "flight + high-speed rail" combinations [3][4] - Popular domestic travel destinations include major cities such as Beijing, Shanghai, and Chengdu, with some smaller cities like Luzhou and Ma'anshan experiencing over 300% growth in hotel bookings compared to last year [3][4] Group 2 - International travel bookings have expanded to over 140 countries and regions, with Australia entering the top five popular travel destinations for the first time, and Russia seeing a nearly 200% increase in bookings [4][5] - In Shandong, travel bookings for the holiday have increased by 67% year-on-year, with car rental bookings up by 65% and charter bookings up by 90% [4][5] - To meet the rising demand, the company has launched a promotional campaign offering discounts of up to 70% on travel products, with major hotel brands participating in the promotion [4][7] Group 3 - The trend of integrating cultural and sports events into travel experiences is evident, with hotel searches near popular event venues increasing by 150% year-on-year [5][6] - Family-oriented travel remains popular, with ticket bookings for theme parks and museums rising over 40%, and bookings for ancient town attractions increasing by over 120% [5][6] - The company has introduced a membership upgrade challenge to enhance customer benefits, allowing users to access premium services and discounts [5][6]

Group 1 - The core viewpoint of the articles highlights the significant increase in domestic and international travel during the May Day holiday, driven by longer vacation periods and changing consumer preferences towards diverse travel experiences [1][2][9] - The sales of scenic spot tickets in long-distance travel destinations such as Qinghai, Xinjiang, and Ningxia saw a year-on-year increase of 1-2 times, indicating a strong demand for less conventional travel options [1][2] - The trend of "leave-splicing" has led to a 30% increase in travelers who extend their holidays by taking additional leave, resulting in longer travel durations and a broader range of destinations [2][4] Group 2 - The self-driving travel market experienced a 24% increase in per capita rental car spending, with 85% of orders for out-of-town rentals, reflecting a shift towards more flexible travel options [4] - The popularity of rural tourism surged, with bookings for countryside stays increasing nearly 20%, as urban residents sought to escape crowded tourist spots [5][7] - The inbound tourism market showed a robust recovery, with a 130% year-on-year increase in inbound travel orders, driven by enhanced travel incentives such as visa exemptions and shopping tax refunds [12][13] Group 3 - The outbound travel market also thrived, with a 20% increase in orders for international travel, particularly to destinations within a 12-hour flight radius, which saw booking volumes rise by over 170% [9][10] - The demand for unique cultural experiences among international tourists is growing, with significant increases in orders for local food experiences and cooking classes in cities like Chengdu [12][13] - The overall trend indicates a shift towards experiential travel, with consumers increasingly seeking deeper cultural engagement and personalized travel experiences [12][13]

Group 1 - The core viewpoint indicates a significant increase in travel activity during the "May Day" holiday, with a 30% year-on-year rise in travelers opting for "annual leave + May Day" combinations [1] - The total number of first-time flight ticket purchases has also seen a 30% increase compared to last year [1] - The demographic with the highest growth in travel includes families with one elder and one child, as well as residents from smaller cities [1] Group 2 - There has been over a 40% year-on-year increase in scenic spot ticket bookings [1] - More than 23 music festivals across the country have contributed to a more than threefold increase in hotel bookings in popular cities [1]

Core Insights - The report indicates a significant increase in per capita travel spending during the May Day holiday compared to last year, driven by trends such as extended holidays and a preference for deeper travel experiences [1] - There is a notable rise in the popularity of mid-to-high-end quality consumption, with hotel bookings in high-star categories increasing over 20% year-on-year [1] - The demand for customized travel experiences is surging, with bookings for tailored trips increasing by over 80% [4] Group 1: Travel Trends - The trend of "拼假" (combining holidays) has led to a rise in long trips to less popular destinations, with average booking growth exceeding 100% for places like Xinjiang and Tibet [1] - Self-driving travel is gaining popularity, with car rental bookings increasing by 35% year-on-year, and certain cities seeing a 100% rise in rentals [3] - The diversity and uniqueness of travel experiences are becoming increasingly important, with activities like island vacations and stargazing camping gaining traction [1] Group 2: International Travel - The outbound travel market is experiencing strong growth, with international cruise bookings up over 60% [6] - Popular international destinations include Japan, Hong Kong, Thailand, and the United States, with certain "12-hour flight circle" destinations seeing booking increases of over 170% [6]

Group 1 - The tourism consumption during the "May Day" holiday is experiencing a significant surge, with many scenic spots and hotels facing high demand [1][2] - The "4 days off and 11 days on" holiday arrangement is driving long-distance travel bookings, indicating a potential record-breaking tourism season this year [1][2] - Data from Meituan Travel shows that ticket sales from non-local tourists to various scenic spots have increased by approximately 15% year-on-year [1] Group 2 - Qunar's platform data indicates a 30% year-on-year increase in ticket bookings for popular scenic spots on the first day of the "May Day" holiday [1][2] - Didi Car Rental reports that rental demand during the holiday is expected to be 2 to 3 times that of the Qingming Festival, with about 65% of bookings for out-of-town rentals [1] - The large-scale influx of tourists poses challenges to transportation, scenic spots, and services, prompting innovative measures from transportation hubs to alleviate congestion [2]

Group 1: Travel Demand and Trends - The total inter-regional travel volume during the "May Day" holiday is expected to reach 1.42 billion trips, a year-on-year increase of approximately 4.5%, potentially setting a historical record for the same period [1] - On the first day of the holiday, the inter-regional travel volume is projected to be 34.095 million trips, with a month-on-month increase of 59.9% and a year-on-year increase of 8.0%, indicating sustained growth in travel demand [1] - The 2025 "May Day" holiday will last for 5 days, allowing more time for long-distance travel, with a significant increase in per capita travel spending compared to the same period last year [1][6] Group 2: Ticketing and Capacity Management - Several scenic spots, including Hengshan and Xuankong Temple, have stopped ticket sales due to reaching maximum capacity, advising unbooked visitors to change their plans [2] - Popular tourist destinations are implementing strict real-name reservation and entry verification systems, emphasizing the need for advance booking [2][9] - Various scenic areas are adopting measures such as limiting daily visitor numbers and requiring advance reservations to manage peak holiday traffic [2] Group 3: Emerging Travel Patterns - The trend of "reverse" or "niche" tourism is gaining traction, with local tourism authorities promoting less crowded travel routes to alleviate congestion at traditional hotspots [4][5] - Online travel platforms report a significant increase in demand for long-distance and deep travel experiences, with domestic flight bookings rising by approximately 30% compared to last year [6][7] Group 4: Popular Destinations - Major cities like Shanghai, Beijing, and Guangzhou continue to attract tourists, while lesser-known destinations such as Changjiang and Puer are experiencing a surge in bookings, with some seeing a doubling in demand compared to last year [7] - Unique travel experiences, such as coastal, mountain, and island tours, are becoming increasingly popular among younger travelers [7] Group 5: International Travel - The outbound travel market is also seeing growth, with an expected daily average of 2.15 million people crossing borders during the holiday, a 27% increase from last year [8] - Popular international destinations include Hong Kong, South Korea, and Malaysia, with a notable increase in bookings for personalized travel experiences and niche activities [8]