Core Insights - The 2026 New Year's tourism market is experiencing a strong start driven by the "3 days off, 8 days on" holiday strategy, with significant increases in consumer travel intent and spending [1] Group 1: Travel Trends - The average number of purchases per consumer has increased by over 20% year-on-year, while the average spending amount has risen by over 30% compared to last year [1] - On January 1, hotel bookings on the Fliggy platform saw a year-on-year increase of 280%, and bookings for domestic destination activities grew by over 270% [1] Group 2: Destination Popularity - Major cities such as Shanghai, Beijing, Guangzhou, and others remain the top domestic travel destinations due to their transportation advantages and rich cultural offerings [3] - Emerging destinations like Qingyuan in Guangdong and Tongchuan in Shaanxi are gaining popularity, showcasing unique experiences and accessibility within 1-2 hours from major cities [3] Group 3: Consumer Behavior - Family travel has seen a surge, with travel numbers for parent-child groups increasing by over 80%, leading to a higher preference for high-star hotels and full-service resorts [4] - The Z generation is also showing a significant increase in travel product bookings, with a growth rate of over 60%, indicating a willingness to spend on unique and engaging experiences [4] Group 4: International Travel - Long-haul international travel is gaining traction, with popular destinations like Australia and the USA entering the top ten for outbound travel [5] - Within a 4-hour flight radius, regions such as Hong Kong, Macau, and Southeast Asia remain highly favored, while niche destinations like Argentina and Uzbekistan are seeing the fastest growth in travel product bookings [5]

受"请3休8"拼假攻略的强力驱动，2026年元旦旅游市场火热开局。1月3日，飞猪发布的《2026元旦假期出游快报》显示，最热目的地南京排前十，消费者 出游意愿与消费力双双提升，人均购买件数同比增长超20%、人均消费金额同比去年增长超30%。1月1日元旦当天，国内酒店预订量同比去年劲增280%， 国内目的地玩乐商品预订量同比增长超270%。 从目的地热度分布来看，头部效应依然显著。上海、北京、广州、杭州、深圳、成都、南京、重庆、西安、武汉等传统一线及新一线城市，凭借交通枢纽 优势和丰富的文旅供给，依旧是国内游的顶流。 与此同时，极具辨识度的玩法体验、距特大城市1至2小时车程的交通便利性，成为小众目的地在元旦假期突围的"流量密码"。飞猪数据显示，广东清远、 陕西铜川、辽宁抚顺、江西景德镇、四川阿坝等城市增速排名靠前。这个元旦，无论是奔赴抚顺体验冰雪世界、在铜川偶遇雾凇雪景，还是深入大西南欣 赏九寨沟的冬季之美，或是沉浸在景德镇捏陶、清远泡汤的慢时光里，游客们正通过这些差异化的玩法，完成从身体到精神的假日充电。 玩法层面，自驾游热度持续高涨。数据显示，元旦当日，国内租车商品预订量同比去年增长超120%，湖南郴州、江 ...

Core Viewpoint - The outbound tourism market in China is experiencing a significant resurgence, with expectations for explosive growth by 2025, driven by the recent long holiday periods and increased consumer interest in international travel [5][6]. Group 1: Outbound Tourism Trends - The National Immigration Administration predicts that during the National Day and Mid-Autumn Festival holidays, the average daily inbound and outbound travelers will exceed 2 million [5]. - Data from various online travel platforms indicate an exponential growth in outbound tourism, with a notable increase in bookings for flights, hotels, and local activities [5][9]. - The trend of "taking 3 days off for a 12-day holiday" has become popular, with many consumers opting to extend their vacations by strategically planning their leave [8][9]. Group 2: Booking Behavior and Market Dynamics - There has been a significant increase in early bookings for outbound travel, with travelers now planning their trips months in advance compared to previous years [9][10]. - The overall price of outbound flights has risen, with data showing a 13% year-on-year increase in flight bookings and a 9.1% rise in ticket prices compared to the previous year [10]. - Some travelers are turning to lesser-known airports, such as Datong Yungang International Airport, for cheaper flight options, highlighting a shift in consumer behavior towards cost-effective travel solutions [11][12]. Group 3: Destination Popularity - Japan and South Korea are leading the resurgence in outbound tourism, with Japan seeing a 46% increase in Chinese visitors compared to the previous year [15][16]. - The introduction of visa-free policies for group travelers to South Korea is expected to further boost tourism numbers, with significant increases in hotel bookings and travel product orders [17][18]. - Conversely, Thailand is experiencing a decline in tourist numbers, with a reported 7.2% decrease in foreign visitors, particularly from China, indicating a shift in traveler preferences [19].

Core Insights - The combination of the National Day and Mid-Autumn Festival holidays has led to a surge in outbound tourism, with daily entry and exit travelers expected to exceed 2 million during the holiday period [1][2] - The outbound tourism market is experiencing a significant rebound, with a notable increase in early bookings and a shift in consumer behavior towards planning trips well in advance [3][4][6] Group 1: Outbound Tourism Trends - The first wave of outbound tourists for the National Day holiday began departing as early as September 25, with over 300 outbound tour groups organized by a travel agency, marking a year-on-year increase of over 30% [3] - Many consumers are adopting a "request 3 days off for 12 days" strategy to extend their holidays, leading to a noticeable rise in inquiries and bookings for outbound travel [4] - Data from Qunar indicates that Chinese tourists booked flights to 599 cities globally during the National Day holiday, with a year-on-year increase in hotel bookings for popular destinations [4] Group 2: Flight and Accommodation Pricing - The overall price of outbound flights has increased due to high demand during the holiday, with over 1.79 million tickets booked by September 30, reflecting a year-on-year increase of approximately 13% [7] - Some popular destinations have seen flight prices rise to two to three times their usual rates, with travelers reporting significant increases in hotel prices as well [7][17] - For example, hotel prices in Tokyo have surged from around 700 RMB per night last year to 1300 RMB this year during the holiday period [17] Group 3: Popular Destinations and Market Dynamics - Japan and South Korea are among the most popular destinations for Chinese tourists, with Japan seeing a 46% year-on-year increase in visitors from mainland China [16][17] - The introduction of a trial visa-free policy for group tourists to South Korea has further boosted interest, with a 53% increase in tourism product orders during the holiday period [19][20] - Conversely, Thailand has experienced a decline in tourist numbers, with a 7.2% drop in foreign visitors in the first eight months of the year, particularly from China [23][24]

Core Insights - The upcoming 8-day holiday during the Mid-Autumn Festival and National Day is expected to drive a peak in tourism, characterized by increased short trips and upgraded long-distance travel experiences [1][6] - The dual holiday is stimulating the "viewing" and "moon appreciation" economy, with hotel bookings for scenic views selling out 30 days in advance and a 30% year-on-year increase in bookings for popular autumn destinations [1][3] Domestic Travel Trends - There is a notable increase in hotel bookings for autumn viewing destinations, with a 30% year-on-year rise in reservations for popular locations such as Sichuan, Inner Mongolia, and Xinjiang [3][4] - High-quality accommodations in urban areas and scenic countryside resorts are becoming popular choices, with a 20% increase in bookings for high-quality hotels and a 117% increase in searches for "viewing" and "moon appreciation" keywords [3][4] Travel Booking Patterns - The trend of early bookings is evident, with travel reservations made approximately 3.5 days earlier than last year, indicating a strong demand for multi-destination trips [6][7] - The average booking volume for transportation services has increased by 4.2% year-on-year, with significant growth in high-speed rail and combined "air + rail" travel options [7] International Travel Insights - The search volume for international flights has surged by over 60%, with popular destinations including South Korea, Japan, and Southeast Asian countries, driven by visa-free policies [9][10] - The booking volume for outbound cruise products has increased by over 15%, while group travel for destinations like Morocco and Serbia has seen a rise of over 30% [10]

Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to see high tourist activity and spending, with a significant focus on younger travelers, particularly those born after 2000, who make up 62% of the tourist demographic during this period [2][3] Group 1: Travel Trends - The peak travel period is anticipated to last from September 27 to October 12, with a notable rise in interest for unique travel experiences among younger tourists [2] - Popular new travel trends include cultural tours, archaeological trips, and experiences that allow for local cultural immersion, such as staying near local markets [3][4] - The search volume for "border tourism" has increased by 40% year-on-year, with regions like Xinjiang and Heilongjiang becoming popular destinations for experiencing diverse cultures without leaving the country [3] Group 2: Technology Integration - The introduction of AI tools, such as the "Ask Me" feature by Fliggy, enhances travel planning by providing personalized itineraries and budget options based on user preferences [4][5] - The AI assistant can help users plan multi-destination trips efficiently, catering to the growing trend of combining multiple travel locations during holidays [5] Group 3: Changing Preferences in International Travel - Young travelers are shifting the outbound tourism landscape towards emerging and diverse destinations, driven by a desire for unique cultural experiences [6] - The trend indicates that travelers aged 25-29 are increasingly viewing travel as a lifestyle, seeking immersive experiences that reflect their interests [6]

Group 1 - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a long vacation period, leading to a surge in travel bookings, with a notable increase in pre-booking by approximately 3.5 days compared to last year [1][3] - The trend of multi-destination travel is becoming more pronounced, with an average increase of 4.2% in transportation service bookings, and a significant rise of 7% in high-speed rail and "flight + high-speed rail" combinations [3][4] - Popular domestic travel destinations include major cities such as Beijing, Shanghai, and Chengdu, with some smaller cities like Luzhou and Ma'anshan experiencing over 300% growth in hotel bookings compared to last year [3][4] Group 2 - International travel bookings have expanded to over 140 countries and regions, with Australia entering the top five popular travel destinations for the first time, and Russia seeing a nearly 200% increase in bookings [4][5] - In Shandong, travel bookings for the holiday have increased by 67% year-on-year, with car rental bookings up by 65% and charter bookings up by 90% [4][5] - To meet the rising demand, the company has launched a promotional campaign offering discounts of up to 70% on travel products, with major hotel brands participating in the promotion [4][7] Group 3 - The trend of integrating cultural and sports events into travel experiences is evident, with hotel searches near popular event venues increasing by 150% year-on-year [5][6] - Family-oriented travel remains popular, with ticket bookings for theme parks and museums rising over 40%, and bookings for ancient town attractions increasing by over 120% [5][6] - The company has introduced a membership upgrade challenge to enhance customer benefits, allowing users to access premium services and discounts [5][6]

Group 1 - The core viewpoint of the articles highlights the significant increase in domestic and international travel during the May Day holiday, driven by longer vacation periods and changing consumer preferences towards diverse travel experiences [1][2][9] - The sales of scenic spot tickets in long-distance travel destinations such as Qinghai, Xinjiang, and Ningxia saw a year-on-year increase of 1-2 times, indicating a strong demand for less conventional travel options [1][2] - The trend of "leave-splicing" has led to a 30% increase in travelers who extend their holidays by taking additional leave, resulting in longer travel durations and a broader range of destinations [2][4] Group 2 - The self-driving travel market experienced a 24% increase in per capita rental car spending, with 85% of orders for out-of-town rentals, reflecting a shift towards more flexible travel options [4] - The popularity of rural tourism surged, with bookings for countryside stays increasing nearly 20%, as urban residents sought to escape crowded tourist spots [5][7] - The inbound tourism market showed a robust recovery, with a 130% year-on-year increase in inbound travel orders, driven by enhanced travel incentives such as visa exemptions and shopping tax refunds [12][13] Group 3 - The outbound travel market also thrived, with a 20% increase in orders for international travel, particularly to destinations within a 12-hour flight radius, which saw booking volumes rise by over 170% [9][10] - The demand for unique cultural experiences among international tourists is growing, with significant increases in orders for local food experiences and cooking classes in cities like Chengdu [12][13] - The overall trend indicates a shift towards experiential travel, with consumers increasingly seeking deeper cultural engagement and personalized travel experiences [12][13]

Group 1 - The core viewpoint indicates a significant increase in travel activity during the "May Day" holiday, with a 30% year-on-year rise in travelers opting for "annual leave + May Day" combinations [1] - The total number of first-time flight ticket purchases has also seen a 30% increase compared to last year [1] - The demographic with the highest growth in travel includes families with one elder and one child, as well as residents from smaller cities [1] Group 2 - There has been over a 40% year-on-year increase in scenic spot ticket bookings [1] - More than 23 music festivals across the country have contributed to a more than threefold increase in hotel bookings in popular cities [1]

Core Insights - The report indicates a significant increase in per capita travel spending during the May Day holiday compared to last year, driven by trends such as extended holidays and a preference for deeper travel experiences [1] - There is a notable rise in the popularity of mid-to-high-end quality consumption, with hotel bookings in high-star categories increasing over 20% year-on-year [1] - The demand for customized travel experiences is surging, with bookings for tailored trips increasing by over 80% [4] Group 1: Travel Trends - The trend of "拼假" (combining holidays) has led to a rise in long trips to less popular destinations, with average booking growth exceeding 100% for places like Xinjiang and Tibet [1] - Self-driving travel is gaining popularity, with car rental bookings increasing by 35% year-on-year, and certain cities seeing a 100% rise in rentals [3] - The diversity and uniqueness of travel experiences are becoming increasingly important, with activities like island vacations and stargazing camping gaining traction [1] Group 2: International Travel - The outbound travel market is experiencing strong growth, with international cruise bookings up over 60% [6] - Popular international destinations include Japan, Hong Kong, Thailand, and the United States, with certain "12-hour flight circle" destinations seeing booking increases of over 170% [6]