Group 1 - The core viewpoint of the articles highlights the significant increase in domestic and international travel during the May Day holiday, driven by longer vacation periods and changing consumer preferences towards diverse travel experiences [1][2][9] - The sales of scenic spot tickets in long-distance travel destinations such as Qinghai, Xinjiang, and Ningxia saw a year-on-year increase of 1-2 times, indicating a strong demand for less conventional travel options [1][2] - The trend of "leave-splicing" has led to a 30% increase in travelers who extend their holidays by taking additional leave, resulting in longer travel durations and a broader range of destinations [2][4] Group 2 - The self-driving travel market experienced a 24% increase in per capita rental car spending, with 85% of orders for out-of-town rentals, reflecting a shift towards more flexible travel options [4] - The popularity of rural tourism surged, with bookings for countryside stays increasing nearly 20%, as urban residents sought to escape crowded tourist spots [5][7] - The inbound tourism market showed a robust recovery, with a 130% year-on-year increase in inbound travel orders, driven by enhanced travel incentives such as visa exemptions and shopping tax refunds [12][13] Group 3 - The outbound travel market also thrived, with a 20% increase in orders for international travel, particularly to destinations within a 12-hour flight radius, which saw booking volumes rise by over 170% [9][10] - The demand for unique cultural experiences among international tourists is growing, with significant increases in orders for local food experiences and cooking classes in cities like Chengdu [12][13] - The overall trend indicates a shift towards experiential travel, with consumers increasingly seeking deeper cultural engagement and personalized travel experiences [12][13]

Group 1 - The core viewpoint indicates a significant increase in travel activity during the "May Day" holiday, with a 30% year-on-year rise in travelers opting for "annual leave + May Day" combinations [1] - The total number of first-time flight ticket purchases has also seen a 30% increase compared to last year [1] - The demographic with the highest growth in travel includes families with one elder and one child, as well as residents from smaller cities [1] Group 2 - There has been over a 40% year-on-year increase in scenic spot ticket bookings [1] - More than 23 music festivals across the country have contributed to a more than threefold increase in hotel bookings in popular cities [1]

Core Insights - The report indicates a significant increase in per capita travel spending during the May Day holiday compared to last year, driven by trends such as extended holidays and a preference for deeper travel experiences [1] - There is a notable rise in the popularity of mid-to-high-end quality consumption, with hotel bookings in high-star categories increasing over 20% year-on-year [1] - The demand for customized travel experiences is surging, with bookings for tailored trips increasing by over 80% [4] Group 1: Travel Trends - The trend of "拼假" (combining holidays) has led to a rise in long trips to less popular destinations, with average booking growth exceeding 100% for places like Xinjiang and Tibet [1] - Self-driving travel is gaining popularity, with car rental bookings increasing by 35% year-on-year, and certain cities seeing a 100% rise in rentals [3] - The diversity and uniqueness of travel experiences are becoming increasingly important, with activities like island vacations and stargazing camping gaining traction [1] Group 2: International Travel - The outbound travel market is experiencing strong growth, with international cruise bookings up over 60% [6] - Popular international destinations include Japan, Hong Kong, Thailand, and the United States, with certain "12-hour flight circle" destinations seeing booking increases of over 170% [6]

Group 1 - The tourism consumption during the "May Day" holiday is experiencing a significant surge, with many scenic spots and hotels facing high demand [1][2] - The "4 days off and 11 days on" holiday arrangement is driving long-distance travel bookings, indicating a potential record-breaking tourism season this year [1][2] - Data from Meituan Travel shows that ticket sales from non-local tourists to various scenic spots have increased by approximately 15% year-on-year [1] Group 2 - Qunar's platform data indicates a 30% year-on-year increase in ticket bookings for popular scenic spots on the first day of the "May Day" holiday [1][2] - Didi Car Rental reports that rental demand during the holiday is expected to be 2 to 3 times that of the Qingming Festival, with about 65% of bookings for out-of-town rentals [1] - The large-scale influx of tourists poses challenges to transportation, scenic spots, and services, prompting innovative measures from transportation hubs to alleviate congestion [2]

Group 1: Travel Demand and Trends - The total inter-regional travel volume during the "May Day" holiday is expected to reach 1.42 billion trips, a year-on-year increase of approximately 4.5%, potentially setting a historical record for the same period [1] - On the first day of the holiday, the inter-regional travel volume is projected to be 34.095 million trips, with a month-on-month increase of 59.9% and a year-on-year increase of 8.0%, indicating sustained growth in travel demand [1] - The 2025 "May Day" holiday will last for 5 days, allowing more time for long-distance travel, with a significant increase in per capita travel spending compared to the same period last year [1][6] Group 2: Ticketing and Capacity Management - Several scenic spots, including Hengshan and Xuankong Temple, have stopped ticket sales due to reaching maximum capacity, advising unbooked visitors to change their plans [2] - Popular tourist destinations are implementing strict real-name reservation and entry verification systems, emphasizing the need for advance booking [2][9] - Various scenic areas are adopting measures such as limiting daily visitor numbers and requiring advance reservations to manage peak holiday traffic [2] Group 3: Emerging Travel Patterns - The trend of "reverse" or "niche" tourism is gaining traction, with local tourism authorities promoting less crowded travel routes to alleviate congestion at traditional hotspots [4][5] - Online travel platforms report a significant increase in demand for long-distance and deep travel experiences, with domestic flight bookings rising by approximately 30% compared to last year [6][7] Group 4: Popular Destinations - Major cities like Shanghai, Beijing, and Guangzhou continue to attract tourists, while lesser-known destinations such as Changjiang and Puer are experiencing a surge in bookings, with some seeing a doubling in demand compared to last year [7] - Unique travel experiences, such as coastal, mountain, and island tours, are becoming increasingly popular among younger travelers [7] Group 5: International Travel - The outbound travel market is also seeing growth, with an expected daily average of 2.15 million people crossing borders during the holiday, a 27% increase from last year [8] - Popular international destinations include Hong Kong, South Korea, and Malaysia, with a notable increase in bookings for personalized travel experiences and niche activities [8]

Group 1: Travel Industry Insights - The first day of the May Day holiday saw a 15% year-on-year increase in ticket sales for scenic spots, driven by visitors from outside the local area [1] - Popular destinations included Shanghai Disneyland, Beijing Universal Resort, and several historical and cultural sites [1] - Hotel bookings in county-level five-star hotels increased by 40% compared to the national average, indicating a growing trend in deep travel experiences among younger tourists [1] Group 2: Dining Market Performance - On the first day of the May Day holiday, online dining orders on Meituan reached a peak, with a 73% year-on-year increase, particularly in popular urban areas [2] - There was a significant demand for snacks and beverages, with long wait times reported at tea shops [2]

Core Insights - The "May Day" holiday has seen a significant increase in long-distance travel, driven by the "4 days off, 11 days on" vacation strategy, with deep tourism becoming a prominent trend [1][2] Group 1: Travel Trends - Many consumers opted for the "4 days off, 11 days on" strategy during the "May Day" holiday, leading to a surge in medium to long-distance travel [1] - Popular tourist destinations such as Yunnan, Guangdong, and Guangxi experienced over 30% growth in cultural and tourism activities, while Xinjiang's growth approached 50% [1] - The demand for cultural and natural deep experiences has significantly increased, with destinations like Hainan and Guangdong seeing a rise in popularity [1] Group 2: Booking Patterns - Ctrip's report indicates that the "4 days off, 11 days on" strategy has stimulated long-distance travel bookings, with over 80% of accommodation orders being cross-city [2] - The proportion of users engaging in deep travel experiences, defined as staying two days or more, is expected to reach 20% during the holiday [2] - Tuniu's report shows that long-distance travel is the mainstream choice for users, with 46% of bookings for the "May Day" holiday being for domestic long-distance trips [2] Group 3: Market Outlook - Market participants anticipate that the continued influx of travelers to various destinations will lead to new highs in holiday market activity [3]

作 者丨高江虹 实习生金小童 编 辑丨骆一帆 图 源丨2 1世纪经济报道 梁远浩 摄 "五一"假期出游攻略，你计划好了吗？ 4月1 7日，"五一"假期（5月1日）火车票正式开售，一经发售就遭到用户哄抢，北京-武汉， 北京-郑州、上海-福州、上海-长沙等热门线路票源紧张，这类线路的购票难度丝毫不亚于春 运。而4月1 6日发售"五一"前一天火车票时，抢票更是踊跃，登录抢票人太多以至于1 2 3 0 6罕 见宕机。 航 旅 纵 横 大 数 据 也 显 示 ， 截 至 4 月 1 7 日 ， " 五 一 " 假 期 国 内 航 线 机 票 预 订 量 超 3 3 3 万 张 ， 同 比 增 长 约 3 6%； 出 入 境 航 线 机 票 预 订 量 超 8 9 万 张 ， 同 比 增 长 约 2 5% 。 火 热 的 预 订 量 预示着"五一"这个小长假旅游将颇为热闹。交通运输部预测，"五一"期间日均跨区域人 员流动量将超2 . 7亿人次。去哪儿平台数据显示，"五一"假期出境游预订已进入高峰，中 国旅客的目的地遍布全球1 3 0 3个城市。 陈芸反映的情况不是个例，记者注意到，假如5月1 - 5日北京往返吉隆坡，避开 ...