Investment Rating - The report maintains a "Buy" investment rating for the company [7] Core Views - The company's performance is in line with expectations, showing steady growth. In 2024, total revenue and net profit attributable to shareholders were 115.46 billion and 34.12 billion yuan, respectively, representing year-on-year increases of 14% and 9% [5] - The company is expected to continue its growth trajectory, with projected EPS for 2025-2027 being 2.95, 3.24, and 3.60 yuan, respectively, corresponding to PE ratios of 16, 15, and 13 times [7] Summary by Sections Financial Performance - In Q1 2025, total revenue and net profit were 50.99 billion and 16.44 billion yuan, with year-on-year growth of 9% and 7% [5] - The company's gross margin and net margin for 2024 were 75% and 30%, with slight declines in 2025 Q1 [5] - Operating cash flow showed significant improvement, with Q1 2025 operating cash flow of 14.27 billion yuan, up 42% year-on-year [5] Product and Channel Performance - Revenue from key product categories in 2024 showed positive growth, with the premium A category growing by 15.17% [6] - Direct sales and wholesale revenue in 2024 were 2.73 billion and 112.05 billion yuan, reflecting increases of 20.78% and 14.19% [6] Earnings Forecast - The company is expected to maintain its growth momentum post surpassing 100 billion yuan in revenue, with a forecasted revenue growth rate of 9.3% for 2025 [10] - The projected net profit growth rates for 2025-2027 are 7.8%, 9.9%, and 10.9%, respectively [10]

Investment Rating - The report maintains a "Buy" investment rating for the company [7] Core Views - The company's performance is in line with expectations, showing steady growth. Total revenue and net profit for 2024 are projected to be CNY 115.46 billion and CNY 34.12 billion, respectively, representing year-on-year increases of 14% and 9% [5] - The company is expected to continue its growth trajectory, with earnings per share (EPS) forecasted at CNY 2.95, CNY 3.24, and CNY 3.60 for 2025, 2026, and 2027, respectively [7] Summary by Sections Financial Performance - In Q1 2025, total revenue and net profit reached CNY 50.99 billion and CNY 16.44 billion, reflecting year-on-year growth of 9% and 7% [5] - The gross margin and net margin for 2024 were 75% and 30%, with slight declines in 2025 Q1 to 74% and 32% [5] - Operating cash flow showed strong performance, with a year-on-year increase of 42% in Q1 2025 [5] Product and Channel Performance - Revenue from key product categories in 2024 showed growth, with the premium A+ category growing by 15.17% and the A category by 16.61% [6] - Direct sales and wholesale revenue for 2024 were CNY 2.73 billion and CNY 112.05 billion, respectively, with increases of 20.78% and 14.19% [6] Earnings Forecast - The company is expected to maintain a strong growth trajectory post reaching CNY 100 billion in revenue, with projected EPS for 2025-2027 being CNY 2.95, CNY 3.24, and CNY 3.60, corresponding to price-to-earnings (PE) ratios of 16, 15, and 13 times [7][10]

Core Viewpoint - The company reported a steady growth in revenue and net profit for 2024, with a focus on maintaining market share and expanding in both domestic and international markets [1][5]. Financial Performance - In 2024, the company achieved operating revenue of 11.544 billion, a year-on-year increase of 14.3% [1] - The net profit attributable to shareholders was 3.412 billion, up 8.8% year-on-year [1] - The net profit excluding non-recurring items was 3.38 billion, reflecting a 7.8% increase year-on-year [1] - For Q4 2024, the operating revenue was 1.604 billion, down 7.5% year-on-year, and the net profit was 326 million, down 34.8% year-on-year [1] Quarterly Performance - In Q1 2025, the company reported operating revenue of 5.099 billion, a year-on-year increase of 9.2%, and a net profit of 1.644 billion, up 7.3% year-on-year [2] - The combined revenue for Q4 2024 and Q1 2025 showed a year-on-year growth of 4.6% [2] Product and Market Analysis - The company saw a stable performance in its core products, with significant growth in premium product categories [2] - The revenue from different product tiers in 2024 was as follows: Special A+/A/A/B/C+D categories achieved revenues of 7.491 billion, 3.347 billion, 419 million, 142 million, and 74 million respectively, with year-on-year changes of +15.2%, +16.6%, +2.0%, -11.1%, and -14.6% [2] - In Q1 2025, the revenue from the same categories was 3.169 billion, 1.650 billion, 184 million, 57 million, and 19 million respectively, with year-on-year changes of +6.6%, +17.4%, +3.3%, -3.8%, and -38.3% [2] Regional Performance - In 2024, the company’s revenue from domestic and international markets was 10.551 billion and 926 million respectively, with year-on-year growth of 13.3% and 27.4% [3] - In Q1 2025, domestic and international revenues were 4.642 billion and 437 million, with year-on-year growth of 8.5% and 19.0% [3] - The company has expanded its dealer network, with a net increase of 123 and 125 dealers in domestic and international markets respectively [3] Profitability and Cost Management - The gross margin for 2024 was 74.7%, a decrease of 3.6 percentage points year-on-year, while Q1 2025 gross margin was 73.6%, down 0.6 percentage points year-on-year [4] - The company maintained stable profitability with a net profit margin of 29.6% for 2024 and 32.2% for Q1 2025 [4] Strategic Outlook - The company has set pragmatic operational goals for 2025, aiming for growth rates above industry averages, particularly in international markets [5] - The focus remains on solidifying the core product base while enhancing market penetration in both domestic and international regions [5] - Revenue projections for 2025 and 2026 are 12.525 billion and 13.789 billion respectively, with expected growth rates of 8.5% and 10.1% [5]