430亿苏酒老二，打响四大攻坚战 【中国白酒网】430亿市值的"苏酒老二"，期待延续增长故事。 12月末，今世缘董事长顾祥悦，在发展大会上回顾，过去五年，其主要指标翻番，营收突破百亿， 省内市占率大幅提升，省外超千万地级市场达40个。 所谓"量质双升，基础更牢"的答卷，给了顾祥悦信心。 "成为中国白酒最具成长性的创新型企业。"顾祥悦如此为未来定调，2026年预备全力打赢"四大攻 坚战"。 一边鼓气，一边也回归务实。 "公司现在更关注市场占有率，而不是绝对的数字目标。"此前有管理层坦言。 提振信心 按本来计划，2025年的营收力争150亿元。 只是，酒业量价齐跌、库存高企，要达到这一目标的概率很低。 1-9月，今世缘营收为88.81亿元，净利25.49亿元，同比均有两位数下滑，这种状况也是近年来罕 见。 尤其是江苏大盘的营收，缩水超10亿元，淮安、南京两大核心区域下滑超一成，省外营收仅微增 0.6%。 目前，江苏白酒市场的总规模约600亿元，今世缘的市占率达17%，仅次于洋河的24%，增长空间 接近天花板。 顾祥悦说，旗下产品矩阵得到优化，如强化国缘V系高端形象，四开、对开、淡雅等大单品的战略 成效显著，推动了 ...

Core Viewpoint - The company reported a decline in total revenue and net profit for Q1-Q3 2025, with total revenue of 8.882 billion and net profit of 2.549 billion, reflecting a year-on-year decrease of 10.66% and 17.39% respectively. The Q3 figures showed a more significant decline, with total revenue at 1.931 billion and net profit at 320 million, down 26.78% and 48.69% year-on-year [1][2]. Revenue and Profitability - For Q1-Q3 2025, the company's total revenue, net profit, and net profit excluding non-recurring items were 8.882 billion, 2.549 billion, and 2.545 billion respectively, showing a year-on-year decline of 10.66%, 17.39%, and 17.23% [1]. - In Q3 2025, total revenue was 1.931 billion, with net profit at 320 million and net profit excluding non-recurring items at 321 million, reflecting year-on-year declines of 26.78%, 48.69%, and 48.95% respectively [1]. Product Performance - The proportion of premium products (特A类及以上) continues to increase, with revenue from these products accounting for 94.83% of total revenue in Q1-Q3 2025, up 0.44 percentage points year-on-year [2]. - Despite external pressures, the company's mass-market products, particularly the淡雅系列, are expected to perform well, while core high-end products may see a decline due to market conditions [2]. Regional Strategy - The company is focusing on regional expansion and market penetration, with Q1-Q3 2025 revenue from domestic markets down 12.40% and from external markets up 0.06% year-on-year. In Q3 2025, domestic revenue fell by 29.79%, while external revenue decreased by 13.79% [2]. - The company has increased its number of distributors, adding 4 in the domestic market and 80 in external markets by the end of Q3 2025 compared to the end of 2024 [2]. Cost and Margin Analysis - The gross margin for Q1-Q3 2025 decreased by 0.5 percentage points to 73.8%, with a more significant drop in Q3 to 75.0% [3]. - The sales expense ratio increased by 2.8 percentage points to 18.1% for Q1-Q3 2025, with Q3 showing a 9.5 percentage point increase to 30.0%, primarily due to increased marketing expenditures [3]. Future Outlook - The company is expected to benefit from strong demand in the Jiangsu market and stable external market expansion, maintaining a long-term growth momentum [3]. - Revenue forecasts for 2025-2027 have been adjusted downwards, with expected revenues of 10.15 billion, 10.67 billion, and 11.36 billion respectively, reflecting a year-on-year decline of 12.1% in 2025 but growth in subsequent years [3]. - The estimated EPS for 2025-2027 is projected to be 2.11, 2.21, and 2.31 yuan, with a downward revision of 15% for 2025 [3].

Core Viewpoint - Jiangsu Jinshiyuan Liquor Co., Ltd. has experienced a significant decline in performance, with its 2025 semi-annual report showing a decrease in both revenue and net profit for the first time since 2021, indicating a potential shift in the company's growth trajectory [1][2] Financial Performance - In the first half of 2025, the company reported revenue of 6.95 billion yuan, a year-on-year decrease of 4.84%, and a net profit of 2.23 billion yuan, down 9.46% [2] - The second quarter of 2025 saw a sharp decline in revenue to 1.85 billion yuan, a 29.69% drop year-on-year, and net profit fell to 585 million yuan, down 37.06% [1][2] - The company had previously enjoyed consistent double-digit growth from 2021 to 2024, with revenue increasing from 6.41 billion yuan to 11.55 billion yuan and net profit rising from 2.03 billion yuan to 3.41 billion yuan [2] Product Performance - Revenue from high-end products, particularly those priced above 300 yuan, decreased by 7.37% to 4.31 billion yuan in the first half of 2025 [4] - The company reported a significant decline in sales of its premium products, with the revenue from the high-end "Guoyuan" series being particularly affected [4][5] - Inventory levels increased to 5.72 billion yuan, reflecting challenges in selling high-end products [5] Market Dynamics - The company remains heavily reliant on its home market in Jiangsu, where approximately 90% of its revenue is generated, while revenue from outside Jiangsu is only about 10% [6] - Despite an increase in the number of distributors outside Jiangsu, the revenue generated from these distributors is significantly lower compared to those within the province, indicating challenges in brand recognition and market penetration [6] - The company plans to focus on core markets surrounding Jiangsu, such as Anhui, Shandong, Shanghai, and Zhejiang, to enhance its competitive position [6]

Core Viewpoint - The company, Jinshiyuan, has faced significant challenges in the current downturn of the liquor industry, with both revenue and net profit declining in the first half of the year, reflecting the pressures on regional liquor enterprises during this low period [2][3]. Financial Performance - In the first half of the year, Jinshiyuan reported revenue of 6.95 billion yuan, a year-on-year decrease of 4.84%, and a net profit of 2.23 billion yuan, down 9.46%, marking the first significant slowdown in semi-annual performance since 2020 [2][3]. - The second quarter saw a dramatic decline, with revenue dropping nearly 30% to 1.85 billion yuan and net profit decreasing approximately 37% to 585 million yuan [3][4]. Market Dynamics - The company has been heavily reliant on high-end products, which have seen a significant drop in demand due to new regulations limiting high-end liquor consumption in business settings [4][5]. - The contract liabilities, seen as a "water reservoir" for the company, fell sharply from 1.592 billion yuan at the end of 2024 to 599 million yuan, a decrease of 62.35%, indicating a weakened market outlook [8][9]. Product Structure and Strategy - The high-margin A+ category products (priced above 300 yuan) accounted for 62% of total revenue but experienced a 7.37% decline, significantly impacting overall performance [4][5]. - The company plans to focus on both consolidating its position in the domestic market and expanding its presence in external markets, emphasizing the importance of mid-range products to counterbalance the decline in high-end sales [6][7]. Regional Market Challenges - The domestic market, which contributes over 90% of revenue, saw a decline of 6.07%, while the external market grew by 4.78%, but its contribution remains insufficient to support overall growth [5][6]. - The competitive landscape in Jiangsu province, a major liquor market, is intensifying, with local brands like Yanghe increasing their market share through aggressive pricing strategies [5][6]. Future Outlook - The company anticipates a potential recovery in the industry by the second half of 2026, with expectations of improved performance in the fourth quarter of 2025, although the ability to maintain year-on-year growth remains uncertain [2][3].

Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, with a focus on maintaining growth through strategic market expansion and product upgrades despite external pressures [1][2][3]. Financial Performance - For H1 2025, total revenue, net profit attributable to shareholders, and net profit excluding non-recurring items were 6.95 billion, 2.23 billion, and 2.22 billion respectively, showing year-on-year declines of 4.8%, 9.5%, and 9.1% [1]. - In Q2 2025, total revenue, net profit attributable to shareholders, and net profit excluding non-recurring items were 1.85 billion, 0.58 billion, and 0.58 billion respectively, with year-on-year declines of 29.7%, 37.1%, and 36.5% [1]. Product and Market Performance - The core product line has been upgraded, and new products are being introduced, with the mass-market products represented by the "Te A" category performing well under pressure [1][2]. - In H1 2025, revenue from "Te A" and above accounted for 95.1% of total revenue, with a slight year-on-year increase of 0.4 percentage points [2]. - The company is focusing on regional market penetration, with H1 2025 revenue from domestic markets down 6.1% and from external markets up 4.8% [2]. Profitability and Cost Management - The gross margin for H1 2025 decreased by 0.4 percentage points to 73.4%, while the sales expense ratio increased by 1.4 percentage points to 14.8% [2]. - The net profit margin for H1 2025 was 32.1%, reflecting a year-on-year decline of 1.6 percentage points [2]. Future Outlook - The company is expected to benefit from strong demand in the Jiangsu market and steady expansion in external markets, with a long-term growth potential [3]. - Revenue forecasts for 2025-2027 have been adjusted downward, with expected revenues of 11.07 billion, 11.64 billion, and 12.39 billion respectively, reflecting year-on-year changes of -4.1%, +5.1%, and +6.4% [3]. - The target price for the company is set at 54.12 yuan, maintaining a "buy" rating based on growth opportunities in both domestic and external markets [3].

Core Insights - The Chinese liquor industry is entering a deep adjustment period in 2024, with intensified market competition and frequent personnel changes, prompting companies to view "reform" as a key driver for exploring new growth points to meet challenges and seize opportunities [2] Company Overview - Guo Xiangyue, the chairman of Jinshiyuan Liquor, has led the company through significant strategic reforms since taking over in April 2022, focusing on enhancing organizational efficiency and brand revival [5][7] - Under Guo's leadership, Jinshiyuan achieved a revenue of 115.44 billion yuan in 2024, with a net profit of 34.12 billion yuan, although growth rates have noticeably slowed [12] Strategic Initiatives - The company has implemented a departmental reform to a business unit structure, allowing for specialized operations across multiple brands, which aims to enhance organizational speed and efficiency [8] - Jinshiyuan's national strategy has shifted from point-based breakthroughs to a focus on surrounding areas and regional integration, particularly targeting the 400-500 yuan price range in East and North China [8][10] Performance Metrics - In 2023, Jinshiyuan's revenue surpassed 100 billion yuan for the first time, reaching 100.98 billion yuan, a year-on-year increase of 28.07%, with a net profit of 31.36 billion yuan, up 25.30% [10] - For 2024, the company reported a revenue increase of 14.32% and a net profit increase of 8.80%, but did not meet its previously set annual targets [12] Market Challenges - The company faces challenges in expanding its market presence outside Jiangsu, with only 8% of total revenue coming from provincial markets, despite a 27.37% year-on-year growth in that segment [14][15] - The number of provincial distributors has fluctuated, indicating difficulties in establishing a stable sales network outside its home province [15] Future Outlook - Jinshiyuan's leadership has adopted a more cautious approach for future growth, aiming for a revenue increase of 5%-12% and a net profit growth slightly below revenue growth [19] - Experts suggest that the company needs to overcome its provincial expansion challenges and high-end market obstacles to sustain long-term growth [18][20] Innovation and New Channels - The company is exploring new retail channels and testing regional markets through self-built teams and third-party collaborations, aiming to establish a direct link to consumers and reduce intermediaries [21][22]

Group 1 - The "Su Super" football league in Jiangsu has gained significant popularity, with a 16-fold increase in keyword search volume in the past week, particularly in cities like Suzhou, Wuxi, and Nanjing [2] - Jiangsu Bank is the title sponsor of the "Su Super" league, with a retail AUM of over 1.42 trillion yuan, leading among city commercial banks [2] - The event has attracted various sponsors, including high-end liquor brand Guoyuan V from Jinshiyuan, which sees this as an opportunity to enhance brand visibility [3] Group 2 - Other sponsors include Kang Shifu's bottled water brand "He Kai Shui," indicating a diverse range of corporate involvement in the league [4] - Local listed companies are also leveraging the event for brand promotion, such as Weiweijia, which aims to enhance its brand visibility through participation [5] - CITIC Special Steel, based in Jiangyin, has its logo on the Wuxi team's jersey, showcasing the regional corporate support for the league [5]

Core Viewpoint - Jiangsu Jinshiyuan Liquor Co., Ltd. reported significant growth in key financial metrics for 2024, including a 14.31% increase in total revenue and an 8.80% rise in net profit attributable to shareholders, reflecting the company's commitment to high-quality development and strategic management [3][19]. Meeting Information - The annual shareholders' meeting is scheduled for May 21, 2025, with a combination of on-site and online voting [2][3]. - The meeting will include reports from the board of directors and the supervisory board, as well as discussions on various proposals [1][12]. Financial Performance - Total revenue for 2024 reached 115.46 billion yuan, a 14.31% increase from the previous year [3][19]. - Net profit attributable to shareholders was 34.12 billion yuan, marking an 8.80% year-on-year growth [3][19]. - The company achieved a total asset value of 242.22 billion yuan, up 11.98% from the previous year [21][22]. Governance and Compliance - The board of directors conducted seven meetings in 2024, adhering to legal and regulatory requirements, and ensuring transparency in decision-making [4][9]. - The supervisory board held four meetings, focusing on compliance and the protection of shareholder rights, with no violations reported [13][15]. Strategic Initiatives - The company aims to enhance its ESG (Environmental, Social, and Governance) ratings, achieving a notable improvement in MSCI ratings and ranking among the top three in domestic ESG ratings for liquor companies [7][8]. - The board plans to focus on sustainable development and strategic resource allocation to ensure long-term growth and stability [11][12]. Shareholder Engagement - The company has established multiple channels for investor communication, including performance briefings and investor meetings, to enhance transparency and engagement [10][11]. - In 2024, the company received recognition for its investor relations management, further solidifying its commitment to shareholder engagement [10][11].

Investment Rating - The report maintains a "Buy" investment rating for the company [7] Core Views - The company's performance is in line with expectations, showing steady growth. In 2024, total revenue and net profit attributable to shareholders were 115.46 billion and 34.12 billion yuan, respectively, representing year-on-year increases of 14% and 9% [5] - The company is expected to continue its growth trajectory, with projected EPS for 2025-2027 being 2.95, 3.24, and 3.60 yuan, respectively, corresponding to PE ratios of 16, 15, and 13 times [7] Summary by Sections Financial Performance - In Q1 2025, total revenue and net profit were 50.99 billion and 16.44 billion yuan, with year-on-year growth of 9% and 7% [5] - The company's gross margin and net margin for 2024 were 75% and 30%, with slight declines in 2025 Q1 [5] - Operating cash flow showed significant improvement, with Q1 2025 operating cash flow of 14.27 billion yuan, up 42% year-on-year [5] Product and Channel Performance - Revenue from key product categories in 2024 showed positive growth, with the premium A category growing by 15.17% [6] - Direct sales and wholesale revenue in 2024 were 2.73 billion and 112.05 billion yuan, reflecting increases of 20.78% and 14.19% [6] Earnings Forecast - The company is expected to maintain its growth momentum post surpassing 100 billion yuan in revenue, with a forecasted revenue growth rate of 9.3% for 2025 [10] - The projected net profit growth rates for 2025-2027 are 7.8%, 9.9%, and 10.9%, respectively [10]

Investment Rating - The report maintains a "Buy" investment rating for the company [7] Core Views - The company's performance is in line with expectations, showing steady growth. Total revenue and net profit for 2024 are projected to be CNY 115.46 billion and CNY 34.12 billion, respectively, representing year-on-year increases of 14% and 9% [5] - The company is expected to continue its growth trajectory, with earnings per share (EPS) forecasted at CNY 2.95, CNY 3.24, and CNY 3.60 for 2025, 2026, and 2027, respectively [7] Summary by Sections Financial Performance - In Q1 2025, total revenue and net profit reached CNY 50.99 billion and CNY 16.44 billion, reflecting year-on-year growth of 9% and 7% [5] - The gross margin and net margin for 2024 were 75% and 30%, with slight declines in 2025 Q1 to 74% and 32% [5] - Operating cash flow showed strong performance, with a year-on-year increase of 42% in Q1 2025 [5] Product and Channel Performance - Revenue from key product categories in 2024 showed growth, with the premium A+ category growing by 15.17% and the A category by 16.61% [6] - Direct sales and wholesale revenue for 2024 were CNY 2.73 billion and CNY 112.05 billion, respectively, with increases of 20.78% and 14.19% [6] Earnings Forecast - The company is expected to maintain a strong growth trajectory post reaching CNY 100 billion in revenue, with projected EPS for 2025-2027 being CNY 2.95, CNY 3.24, and CNY 3.60, corresponding to price-to-earnings (PE) ratios of 16, 15, and 13 times [7][10]