招商通州八里桥新盘朝棠揽阅，靠着与朝阳深度绑定的区位，狠拉了一波朝阳通勤族的流量。 朝棠揽阅不是个案。 通州今年的新房特别是新规后入市的项目，包括云璟揽阅、花溪云锦、国誉颂等，成交数量和速度都挺不错的。 很大原因是通州解了双限购，拉回了朝阳一大批刚需客群。这之前很长一段时间，朝阳外溢首选是亦庄。 这其中大分部是刚需客群，以朝阳年轻通勤族为主，预算有限，但对居住品质有一定追求，不愿将就二手房。 通州的临铁小户型项目成了最优解。 上面开盘三个项目中，卖得最好的云璟揽阅，几乎是按着这个标准量身订制的。 当然云璟揽阅也是抢了个先手优势。后面的两个，花溪云锦，户型略大；国誉颂太远。 招商蛇口尝到了甜头，所以在八里桥地块又复制了一个朝棠揽阅，并且把小户型做到极致。 "未开先火"，除了海淀北的几个神盘，北京现在也就朝棠揽阅能配上这个词儿。 据说69平米的小三居已经被认购光了。 因为这个户型只有首开的55套，朝棠揽阅86平米三居才是主力。 86户型的优势弱得多了，市场上同类产品还是有的，没那么稀缺。兄弟盘云璟揽阅，物资学院板块的国誉朝华，这个面积段都有三居两卫户型。 同样的总价，在国誉颂能买到四叶草。 但是不要紧，没买到69 ...

Group 1 - The first housing exhibition in Beijing's sub-center attracted 2,946 customer visits over three days, resulting in 61 subscriptions and 34 online signings, with a total transaction amount of approximately 390 million yuan [1] - The exhibition featured 12 real estate companies from Tongzhou District, offering a diverse range of products including affordable housing, improved housing, and high-end villas, along with various promotions and benefits [1][2] - The event highlighted the achievements of the sub-center over the past nine years, showcasing improved infrastructure, optimized ecological environment, and upgraded business environment, which have attracted quality enterprises and talent [2] Group 2 - Since 2021, new residential buildings in the sub-center have fully implemented green building standards of two stars or above, with some projects upgraded to three stars or ultra-low energy consumption levels [2] - The exhibition served as a platform for real estate companies to emphasize quality control and avoid false advertising, while also ensuring good service through mechanisms like property training and owner feedback [2] - The exhibition not only represented a concentrated display of real estate transactions but also allowed citizens to intuitively experience the value of the sub-center as a livable city [3]

5月31日，位于北京城市副中心三大文化设施的共享空间——D.P.ONE源心地上广场，比往常热闹了许多。北京城市副中心首届房展会在这里举办，不少市 民趁着假期来看房。 在房展会现场，一位来自西城区的退休女士告诉新京报贝壳财经记者："我们看中了通州一套150平方米的四居室，这套房子不仅三面朝南、大面宽设计，得 房率也很高。"她表示，在比较了顺义、朝阳等区域后，认为通州东部区位优势明显，加上多年建设积累的成熟配套，特别适合养老居住。 这次展会由通州区住建委指导，通州区房地产业协会主办，为期三天，持续到6月2日。据了解，此次房展会通过搭建"线下沉浸式体验+线上全媒体传播"的 立体展示平台，全面传递北京城市副中心生态价值与置业机遇，让广大市民朋友直观感受副中心好房子、好小区、好社区、好城区的建设效果。 5月31日上午，北京城市副中心首届房展会现场，有不少市民前来看房。新京报贝壳财经记者 段文平 摄 折上折优惠、特惠房源……有开发商坦言"感受到信心" 此次房展会在D.P.ONE源心地上广场举办。展厅入口处，巨幅的"北京城市副中心首届房展会"几个字格外醒目。走进展览区，每个展位精心布置，销售顾问 们正忙着给看房者介绍房源。 ...

Group 1 - The first housing exhibition in Beijing's urban sub-center was held, showcasing ecological value and real estate opportunities [1] - The exhibition featured 12 well-known real estate developers, offering various housing types to meet different buyer needs [3] - Special purchasing policies were introduced by participating companies, including discounts, travel experience vouchers, and significant purchase incentives [3] Group 2 - As of now, over 1,800 new residential units have been supplied in Tongzhou District, totaling approximately 215,000 square meters [4] - The market has seen strong demand, with significant premium rates on land acquisitions and high transaction rates for new projects [4] - New residential buildings in the urban sub-center have met green building standards, indicating a trend towards high-quality development [4]

Core Insights - The implementation of the national standard "Good House" has led to a significant increase in new home transactions in Beijing, with a total of 7,855 units sold from March 1 to April 26, marking a 55.92% increase compared to January and February [1][3] - The focus on high occupancy rates and quality public spaces is becoming a new competitive arena as the market approaches saturation in terms of basic housing standards [1][11] Sales Performance - The new home market in Beijing has shown traditional seasonal characteristics during March and April, with a cumulative online signing volume of 7,855 units, reflecting a significant increase from the 5,038 units sold in January and February [3] - The "Good House" projects have gained a competitive edge in the market, attracting buyers who prioritize higher occupancy rates [3][4] Buyer Preferences - High occupancy rates have become a primary concern for buyers, with some projects achieving rates as high as 100%, significantly influencing purchasing decisions [1][7] - The demand for new homes remains strong, with projects like Zhonghai Lijinfu attracting high visitor numbers even before official openings, indicating robust buyer interest [5][6] Market Dynamics - Existing projects need to reassess their market strategies to remain competitive, potentially through price adjustments and diversified marketing approaches [4] - The introduction of "Good House" standards has revitalized the market, enhancing buyer interest and improving transaction activity [4][9] Competitive Landscape - As more "Good House" projects enter the market, competition is intensifying, particularly in terms of design and quality, leading to a potential homogenization of offerings [11][13] - The focus is shifting towards enhancing community public spaces as a key differentiator, with developers encouraged to innovate in this area to attract buyers [11][14]