当房地产行业从高速扩张转向高质量发展，ESG已经成为"必答题"。与此同时，ESG的核心与好房 子"安全、舒适、绿色、智慧"的四大要素深度契合，二者在价值理念与实践路径上同频共振。对于房企 而言，唯有将 ESG 理念融入战略基因，才能在"好房子"建设中抢占先机。这不仅是在"双碳"目标与"住 有优居"的时代命题下的必然选择，更是满足人们对美好生活向往的主动担当。 当ESG遇上"好房子" 国贸地产成为先行者 伴随着周期调整，房地产进入一个相对平缓却考验内功的新阶段，越来越多房企正从过往的唯规模、唯 速度，转向通过ESG建设实现可持续发展的道路。 今年"好房子"理念的提出，则是对行业的一次价值重构，从首次被写入《政府工作报告》，到国家标准 《住宅项目规范》施行，政策支持与市场需求形成双向驱动，倒逼房企不断打造绿色创新产品。 作为"好房子"理念下的产物，"第四代立体生态住宅"正从概念探索走向规模化落地，而国贸地产正是最 早践行的企业之一，甚至可以说走在了政策之前。自2022年布局"第四代立体生态住宅"以来，其产品力 排名连续四年跃升，先后在福州打造3个四代宅标杆项目。2024年12月，卓越交付的国贸天琴湾已成行 业标杆 ...

Core Insights - The Shanghai real estate market is experiencing a significant surge in demand, particularly during the "Golden March and Silver April" period, with new high-end projects selling out quickly and second-hand home transactions exceeding 1,000 units on weekends [3][10][11] - The Feiyun Yuefu project in the Pudong New Area has seen remarkable interest, with over 400 groups registering for the second batch of 160 units, resulting in a subscription rate of 318% and triggering sales restrictions and point systems [4][5][8] Market Performance - In April, the total transaction area for both new and second-hand homes in Shanghai reached 231 million square meters, a year-on-year increase of 21% [10] - The new housing market recorded a transaction area of 55 million square meters in April, remaining stable compared to the previous year, with a cumulative transaction area of 204 million square meters from January to April, reflecting a 5% year-on-year growth [10] - The average price of new homes in Shanghai rose by 0.61% month-on-month in April, ranking second among 100 cities [10] Project Highlights - The Feiyun Yuefu project is notable for being the first to trigger the "high-quality construction" indicator under Shanghai's new "dual high dual competition" trading rules, with its first batch of 228 units receiving 939 subscriptions, setting records for both subscription numbers and points [4][5] - Other projects, such as the Pudong Lian Garden, also reported high subscription rates, with 112 units attracting 359 subscriptions, achieving a rate of approximately 319% [5] Future Outlook - Analysts predict that the high demand observed during the "May Day" holiday will continue, supported by favorable policies and a robust supply of new homes [3][8] - The market is expected to maintain a stable and healthy development trend, with a significant number of new projects entering the market, particularly in high-demand areas [8][11]