责任编辑：石秀珍 SF183 来源：天眼查 来源：天眼查 严冬之际，国产取暖小家电成为海外"暖心之选"。冷暖风一体机、多面热暖器、地暖级加热地毯等创新 产品，在中亚、日韩、欧洲等地广受欢迎。 对于海外消费者、进口商及电商平台而言，选择这些产品时，除了关注功能和设计，也越来越重视生产 企业的合规资质与安全记录。在下单或建立合作前，通过查询生产企业的工商信息核实其经营范围与存 续状态，并利用天眼风险功能筛查其是否存在产品质量相关的行政处罚、消费者诉讼或国际贸易纠纷等 记录，正成为保障采购安全、规避潜在风险的重要前置步骤。 中国外贸商户市场快速捕捉需求变化，推出符合当地口味的产品。制造企业则依托强大产业集群，实现 快速设计制造，满足市场多样化需求。 天眼查专业版工商信息数据显示，截至目前我国现存在业、存续状态的取暖相关企业超1万家。 从区域 分布来看，浙江省、河北省、山东省取暖相关企业数量位居前列，三个省市数量总和超过4300家，占企 业总数的43.17%。 面对这上万家活跃的市场主体，无论是海外客户筛选供应商，还是国内企业寻找产业链上下游合作伙 伴，综合运用企业信息查询工具，完成从资质核验、风险预警到资本洞察的全 ...

Core Viewpoint - The article highlights the growing international demand for Chinese heating appliances, showcasing how innovative products are expanding market opportunities amid a cold winter season. Group 1: Market Demand and Export Growth - The export of electric space heaters, electric blankets, and other heating appliances reached 10.615 million units from January to November 2025, marking a year-on-year increase of 6.18% [1] - In Germany, a multifunctional heater from Ningbo, Zhejiang, is actively used to combat cold while purifying the air [2] - In Istanbul, Turkey, various heating products, including 3D simulated flame fireplaces and wall-mounted heaters, prominently feature "Made in China" labels [2] Group 2: Production and Trade Activity - In Cixi, Zhejiang, a major production hub for small appliances, the output of heating devices is projected to reach 300,000 units in 2025, reflecting a nearly 30% year-on-year increase [3] - In Yiwu, foreign buyers from Central Asia and Europe are rapidly placing orders for heating appliances, with one customer from Kazakhstan returning for a new order worth 28,000 yuan [3] - The total export value of heating appliances from Cixi reached 3.32 billion yuan from January to November 2025, with exports to the EU amounting to 1.28 billion yuan, a year-on-year increase of 8.4% [4] Group 3: Flexibility and Responsiveness of Enterprises - Chinese manufacturers are noted for their quick market responsiveness, with one foreign buyer stating that Chinese merchants are quick to seize market opportunities [5] - The production time for a new heating appliance can be as short as two months, showcasing the agility of manufacturers in Cixi [7] - Cixi accounts for nearly one-third of the national export volume of heating appliances, benefiting from a well-established industrial cluster [7] Group 4: Competitive Landscape and Innovation - The heating appliance industry is experiencing intensified competition, shifting from individual company competition to a focus on collaborative capabilities across the supply chain [8] - Companies are innovating to break through market challenges, with one manufacturer successfully developing a dual-function heater and air purifier through collaborative innovation [9] - Cost control measures are being implemented, such as switching to more efficient motors and integrating components to reduce production costs while maintaining quality [11][12] Group 5: Market Expansion Strategies - Companies are actively seeking new markets, with one firm collaborating with clients to design a minimalist heater for the Nordic market, resulting in strong sales [13] - The number of countries and regions engaging in trade with Yiwu has reached over 230, with 156 of them having trade volumes exceeding 100 million yuan [14] - Despite competitive pressures, many companies remain optimistic about future orders, indicating a strong belief in innovation and market adaptability [15]

人民日报记者 韩鑫、窦瀚洋 严冬来临，一股来自中国的"暖风"正温暖世界—— 冷暖风一体机，兼具"冬制热、夏送凉"，在中亚国家连续返单； 多面热暖器，顶部能热茶，四面能取暖，在日韩获大量订单； 地暖级加热地毯，既能智能控温，又可高温断电，走俏欧洲多国市场。 这些不起眼的小家电被中国厂家变出新意，拓宽了国际市场。数据显示，2025年1至11月，电暖器、电 热毯等电气空间加热器出口10615万台，同比增长6.18%。 取暖小家电何以热销海外？出口热背后有哪些冷思考？记者从浙江慈溪和义乌两地，带来一线见闻。 市场火热：小单快返、全力运转 德国汉堡一户家庭里，来自浙江宁波的多功能取暖器正静静运转，驱散寒意的同时，过滤着空气中的有 害物质。 视线南移，土耳其伊斯坦布尔市中心的一家电器卖场内人来人往。货架上摆着3D仿真火焰壁炉、壁挂 取暖器、冷暖风扇……不少都印有"Made in China"(中国制造)标识。 中国取暖器为何能热销海外？市场反馈最为真切—— 在义乌的一位外商告诉记者，中国商人"鼻子太灵"，"哪里有市场机会，哪里很快就能看到他们的身 影。" 久友电器的一位德国经销商则表示，中国制造企业"手脚很快"，"他们行 ...

Core Insights - The article highlights the increasing demand for small heating appliances from China in international markets, particularly in Central Asia, Europe, and the Middle East, driven by innovative product designs and efficient manufacturing capabilities [1][4]. Group 1: Market Demand and Trends - The export of electric heaters and related appliances reached 10.615 million units from January to November 2025, marking a year-on-year growth of 6.18% [1]. - In Germany, a multifunctional heater from Ningbo, Zhejiang, is actively used, while in Turkey, various heating products labeled "Made in China" are popular among consumers [2]. - The market for heating appliances is characterized by quick reorders and small batch orders, with companies like Yijia Trade receiving rapid repeat orders from familiar clients [3]. Group 2: Production and Export Growth - The production capacity in Ningbo and Yiwu is robust, with companies like Jiuyou Electric aiming for a production target of 300,000 units in 2025, reflecting a nearly 30% increase [3]. - Cixi's heating appliance exports reached 3.32 billion yuan, with a year-on-year growth of 8.4%, while Yiwu's exports amounted to 290 million yuan, growing by 32% [4]. Group 3: Adaptability and Innovation - Chinese manufacturers are noted for their quick market responsiveness, with the ability to pivot to new product designs based on market feedback [5]. - The industry has achieved a level of self-sufficiency in production, with many companies focusing on collaborative innovation to enhance competitiveness [8][9]. - Companies are increasingly investing in high-end product development and cost reduction strategies, such as switching to more efficient motor technologies to lower production costs while maintaining quality [11][12]. Group 4: Market Expansion Strategies - Companies are actively seeking new markets, with examples of tailored product designs for specific regions, such as a minimalist heater for the Nordic market [13]. - The number of countries and regions engaging in trade with Yiwu has expanded to over 230, with 156 of these having trade volumes exceeding 100 million yuan [13]. - Despite competitive pressures, companies maintain a positive outlook, with many reporting orders extending into April [14].

Core Insights - The article highlights the increasing demand for Chinese heating appliances in international markets, driven by innovative product designs and efficient manufacturing capabilities. Group 1: Market Performance - The export of electric heaters and electric blankets reached 10.615 million units from January to November 2025, marking a year-on-year increase of 6.18% [1] - In Cixi, the export value of heaters was 3.32 billion yuan, with a year-on-year growth of 8.4%, while Yiwu's electric heater exports reached 290 million yuan, up 32% [5] - The cumulative transaction volume of electric blankets on Alibaba International Station increased by 224% year-on-year by the end of November 2025 [5] Group 2: Production and Supply Chain - Cixi and Yiwu are identified as key manufacturing hubs for small household appliances, with Cixi producing nearly one-third of the country's heaters [6] - The production cycle for new heater models can be completed in less than two months, showcasing the agility of Chinese manufacturers [6] - The complete industrial system in China provides a competitive edge, allowing for rapid sourcing of components and efficient production [6] Group 3: Market Adaptation and Innovation - Chinese manufacturers are quick to respond to market demands, with products tailored to regional preferences, such as decorative models for Europe and space-saving designs for Central Asia [7] - Companies are increasingly focusing on high-end products and cost reduction strategies, such as integrating components to lower production costs while maintaining quality [9][11] - The shift towards collaborative innovation within the supply chain is becoming essential as competition intensifies [8] Group 4: Future Outlook - Despite competitive pressures, companies remain optimistic about future orders, with some reporting bookings extending into April [14] - The proactive approach of expanding into new markets and adapting products to local needs is seen as a key strategy for growth [13]