在户外广告产业迎来深刻变革的今天，程序化与数字化无疑是行业进化的核心引擎。作为中国地铁媒体领域的探索者，北京地 铁通成在2025年以技术赋能媒体价值，以创意重塑场景体验，推动地铁广告从"流量覆盖"向"场景价值"的升级转型。 北京地铁通成的核心经验在于"技术+场景+数据"的深度融合。依托全球领先的程序化数字户外媒体交易平台VIOOH，打通MAM 受众测量系统与LBS定位技术，实现"人群-时段-场景"的三重精准匹配。具体体现在两方面：一是建立"全链路数据闭环"，通过 客流大数据分析、实时投放监测与消费转化追踪，让广告效果可量化、可优化；二是场景价值重构，将地铁空间从"展示载 体"升级为"互动体验场所"，结合互动创意与媒体升级，实现品牌信息与乘客需求的即时响应。同时采用"保价保量"交易模式， 打消广告主预算顾虑，成为品牌核心媒体投放选择。 优秀案例发布 1.1664啤酒：晚高峰的精准触达战役 聚焦18-35岁年轻精英群体，通过程序化平台锁定覆盖高端商场、餐饮集中区的核心站点，在工作日18:00-20:00消费决策黄金时 段，高频轮播广告内容。借助LBS技术实现"站内种草+站外拔草"的短链路转化，依托地铁与餐饮终端的 ...

Group 1 - The company received inquiries from investors regarding its subway advertising operations in the first half of the year and future plans, including the potential use of AI tools to enhance marketing efficiency [2] - The company stated that relevant operational data will be disclosed in its semi-annual report for 2025, scheduled for release on August 28 [2] - The company will fulfill its information disclosure obligations in accordance with regulations if there are significant industrial plans [2]

Core Viewpoint - The article emphasizes the importance of adaptability and resilience in business, highlighting that successful individuals and companies will find ways to thrive despite challenging environments [2][4][27]. Group 1: Cross-Border Business Adaptation - A shoe business owner from Quanzhou has started exploring cross-border e-commerce, initially targeting Southeast Asia and now Russia, indicating a shift towards international markets due to domestic challenges [2][3]. - Business owners in Yiwu are learning new languages like Arabic and Spanish to communicate better with foreign clients, showcasing their proactive approach to overcoming trade barriers [7][8][13]. Group 2: Strategic Business Shifts - A small appliance businessman from Huizhou, after facing declining profits, identified Vietnam as a new market opportunity and successfully transitioned his business there, earning in one month what he previously made in a year [16][22][23]. - The article discusses how businesses must adapt their strategies in response to market changes, with the metaphor of a sparrow illustrating the need for different survival strategies in varying environments [26]. Group 3: Resilience in Adversity - The narrative includes a story about Charlie Munger's uncle, who, despite losing his architectural career during the Great Depression, adapted by taking on various jobs until he found a new opportunity, emphasizing the value of perseverance [29]. - A cold storage industry professional refrained from engaging in price wars during a market downturn, focusing instead on maintaining existing customer relationships, which illustrates a strategy of minimizing losses rather than maximizing gains [30][31]. Group 4: Market Trends and Innovations - The Guangzhou Metro has innovated by allowing personal advertisements, which has increased passenger engagement and subsequently attracted more corporate advertisers, demonstrating a creative approach to revenue generation in a challenging advertising market [27]. - The article concludes that in times of uncertainty, maintaining a stable mindset and reducing complaints can lead to better outcomes, reinforcing the idea that adaptability is crucial for survival [34][35].