洞见 （ DJ00123987 ） —— 不一样的观点，不一样的故事， 3000 万人订阅的微信大号。点击标题下蓝字 " 洞见 " 关注，我们将为您提供有价值、有意思的 延伸阅读。 适者生存，是不变的道理。 ♬ 点上方播放按钮可收听洞见主播云湾朗读音频 上周在泉州机场时，遇到了一位朋友，他家里是做拖鞋生意的。 他打算去广州拜访一位搞跨境的老板。 我知道他家的拖鞋主要市场是在国内，怎么就琢磨起这个跨境生意呢，便好奇地询问起来。 一问才得知，他家前一年就开始布局跨境电商了，先试水了东南亚市场，又开始捣鼓俄罗斯市场，目前初见效果。 这一次去广州，是因为业务遇到了瓶颈，想学习一下更精细化地运营。 我担忧地问，这几年涌入跨境的人太多了，这生意接下去也会越来越不好做吧？ 他笑着说：大家日子都不好过，打得过人家，那我就苟着。打不过人家，那我再折腾新的路子。 话糙理不糙，他这一句话点醒我了。 真正想赚钱的人，从不会抱怨环境，只会想尽各种办法为自己腾挪出生存空间。 作者：洞见ciyu 01 朋友的事，让我想了《新京报》关于义乌老板娘们一篇报道。 前几年可能还是放眼都是机会的蓝海，今年可能是难以立足的红海。 很长时间里，义乌老板 ...

Industry Overview - The cold storage industry chain includes upstream equipment supply, midstream cold storage construction and operation, and downstream application fields such as food, pharmaceuticals, and chemicals [2] - The demand for cold chain logistics is continuously growing due to the rapid development of fresh e-commerce and pharmaceutical cold chains, providing a broad market space for low-temperature refrigeration equipment [4] Market Growth - In 2022, the sales revenue of China's low-temperature refrigeration equipment industry reached 657.58 billion yuan, with a compound annual growth rate of 4.0% from 2018 to 2022 [4] - By the end of 2023, China's total cold storage capacity is approximately 228 million cubic meters, representing a year-on-year growth of 8.6% [6] Regional Distribution - The East China, Central China, and North China regions have the largest cold storage capacities, with East China accounting for 39% of the total capacity [8] - The western regions have relatively less cold storage capacity, but cities like Chengdu and Chongqing have developed significant cold storage facilities [8] Cold Storage Classification - Cold storage is mainly classified into freezing warehouses (below -18°C), refrigerated warehouses (0-10°C), and constant temperature warehouses, with freezing warehouses making up 70% of the total [10] Competitive Landscape - The cold storage industry has a relatively low concentration, with the top 100 enterprises accounting for nearly 40% of the total capacity, indicating fierce competition among numerous companies [12] - Leading companies such as Shun'an Environment and Hanchong Precision occupy significant market positions with high revenue and profitability [12] Research Methodology - The research team utilized a combination of desktop research, quantitative surveys, and qualitative analysis to comprehensively analyze the cold storage industry's market capacity, industry chain, operational characteristics, profitability, and business models [14]