Core Viewpoint - The article emphasizes the importance of adaptability and resilience in business, highlighting that successful individuals and companies will find ways to thrive despite challenging environments [2][4][27]. Group 1: Cross-Border Business Adaptation - A shoe business owner from Quanzhou has started exploring cross-border e-commerce, initially targeting Southeast Asia and now Russia, indicating a shift towards international markets due to domestic challenges [2][3]. - Business owners in Yiwu are learning new languages like Arabic and Spanish to communicate better with foreign clients, showcasing their proactive approach to overcoming trade barriers [7][8][13]. Group 2: Strategic Business Shifts - A small appliance businessman from Huizhou, after facing declining profits, identified Vietnam as a new market opportunity and successfully transitioned his business there, earning in one month what he previously made in a year [16][22][23]. - The article discusses how businesses must adapt their strategies in response to market changes, with the metaphor of a sparrow illustrating the need for different survival strategies in varying environments [26]. Group 3: Resilience in Adversity - The narrative includes a story about Charlie Munger's uncle, who, despite losing his architectural career during the Great Depression, adapted by taking on various jobs until he found a new opportunity, emphasizing the value of perseverance [29]. - A cold storage industry professional refrained from engaging in price wars during a market downturn, focusing instead on maintaining existing customer relationships, which illustrates a strategy of minimizing losses rather than maximizing gains [30][31]. Group 4: Market Trends and Innovations - The Guangzhou Metro has innovated by allowing personal advertisements, which has increased passenger engagement and subsequently attracted more corporate advertisers, demonstrating a creative approach to revenue generation in a challenging advertising market [27]. - The article concludes that in times of uncertainty, maintaining a stable mindset and reducing complaints can lead to better outcomes, reinforcing the idea that adaptability is crucial for survival [34][35].

Industry Overview - The cold storage industry chain includes upstream equipment supply, midstream cold storage construction and operation, and downstream application fields such as food, pharmaceuticals, and chemicals [2] - The demand for cold chain logistics is continuously growing due to the rapid development of fresh e-commerce and pharmaceutical cold chains, providing a broad market space for low-temperature refrigeration equipment [4] Market Growth - In 2022, the sales revenue of China's low-temperature refrigeration equipment industry reached 657.58 billion yuan, with a compound annual growth rate of 4.0% from 2018 to 2022 [4] - By the end of 2023, China's total cold storage capacity is approximately 228 million cubic meters, representing a year-on-year growth of 8.6% [6] Regional Distribution - The East China, Central China, and North China regions have the largest cold storage capacities, with East China accounting for 39% of the total capacity [8] - The western regions have relatively less cold storage capacity, but cities like Chengdu and Chongqing have developed significant cold storage facilities [8] Cold Storage Classification - Cold storage is mainly classified into freezing warehouses (below -18°C), refrigerated warehouses (0-10°C), and constant temperature warehouses, with freezing warehouses making up 70% of the total [10] Competitive Landscape - The cold storage industry has a relatively low concentration, with the top 100 enterprises accounting for nearly 40% of the total capacity, indicating fierce competition among numerous companies [12] - Leading companies such as Shun'an Environment and Hanchong Precision occupy significant market positions with high revenue and profitability [12] Research Methodology - The research team utilized a combination of desktop research, quantitative surveys, and qualitative analysis to comprehensively analyze the cold storage industry's market capacity, industry chain, operational characteristics, profitability, and business models [14]