Core Viewpoint - The scale of listed companies' investments in financial products has decreased this year, with a total subscription amount of approximately 890 billion yuan, which is a 16.5% decline compared to the same period last year [2][3] Group 1: Investment Scale and Trends - As of November 17, 2023, 1,126 listed companies have subscribed to financial products, with a total subscription amount of about 890 billion yuan, down from over 1 trillion yuan in previous years [2][3] - The decline in investment scale is attributed to companies allocating more funds to cash dividends and share buybacks, as well as decreasing interest rates on deposit products [2][3] Group 2: Product Preferences - Listed companies are favoring low-risk financial products with high safety and liquidity, including structured deposits, bank wealth management, and broker wealth management [3][4] - Despite the overall decline, certain product categories such as bank wealth management, broker wealth management, reverse repos, and fund accounts have seen growth [3] Group 3: Market Dynamics - Asset management firms are increasing their focus on the public wealth market, offering diversified products to meet the demand for higher returns while maintaining safety and liquidity [3][4] - Companies are beginning to diversify their investment strategies, gradually increasing their allocation to broker wealth management and public funds [3]

【摘要】：资产管理行业近年来蓬勃发展，基金公司通过专业化投资为委托人实现资产增值与保值。但 随着基金管理人增多，行业面临着愈演愈烈的竞争。基金管理人根据能力圈布局并完善具有公司特点的 产品线或成为基金管理人脱颖而出的重要路径。基金专户业务作为基金公司的重要业务板块，业务特征 与公募基金存在显著差异，作为面向高净值客群的特定客户资产管理业务，基金专户产品重要的属性应 是关注回撤，控制波动，致力于每年提供相对稳健的收益。通过对基金专户产品建立明确的定位管理体 系，可以使得专户产品按照其既定的投资目标来管理运作，符合产品投资人的整体风险偏好，保障专户 产品全周期的稳健运作，给投资人提供良好的投资体验。所以，基金管理人对追求收益和控制回撤应均 予以侧重，目前业绩报酬的计提机制在追求收益方面激励较大，需要补充控制回撤的能力予以制衡。在 充分了解客户诉求的基础上，确定不同产品追求的细分投资目标和需要控制的回撤风险，给予不同产品 清晰的定位，后续投资和管理均按照此定位逻辑展开。通过成功的产品布局，不断完善产品线、培养主 动管理能力，才能在行业内形成强大的竞争力。 综上，专户产品管理需以客户需求为原点，通过收益与风险的动态平 ...