掌柜：罗根（Logan Rafael Brouse） 店名：Tacolicious 地址：上海市静安区余姚路 "在上海，你必须打开想象力，亲自去体验。"说这话的，是Tacolicious餐厅老板罗根（Logan Rafael Brouse）。而这句话，恰是探索他与这间餐厅故事的最佳注脚。从昔日旧金山"Shanghai 1930"爵士俱乐 部，到如今上海Tacolicious餐厅，罗根和上海的缘分似乎早已命中注定。在他看来，上海有看不完的风 景，也有享不尽的新奇体验。 Tacolicious这个店名，第一眼让人摸不着头脑。原来，这是罗根的创意，他把"Taco"与"Delicious"组合 到一起，希望顾客一看就能联想到"美味的塔可"。"我在旧金山和新墨西哥州长大，那里有很多塔可 店。"罗根笑着回忆道，小时候他总爱去这些店，爷爷还给他起了"Taco"的外号。 罗根开在上海的塔可店里，既有坚守本味的经典墨西哥塔可，又有每周更新的限定创意款。比如周二的 特色菜品是"北京烤鸭塔可"——用中式馅料诠释异国小吃，正是罗根心目中"融合"的最佳体现。 为了贴合本地口味，餐厅特地调整了酱汁配方。"上海人偏爱甜口，不太能接受过酸的 ...

Core Viewpoint - The article discusses how companies can turn negative perceptions into marketing opportunities by adopting unconventional crisis management strategies, using examples from various fast-food brands to illustrate the effectiveness of transparency and humor in addressing consumer concerns [2][31][43]. Group 1: Case Studies of Successful Crisis Management - Burger King's 2020 advertisement featured a Whopper left to mold for 34 days, emphasizing the absence of preservatives and turning a negative into a positive by promoting natural ingredients [5][31]. - Domino's Pizza faced severe criticism for its poor quality, but instead of hiding, it acknowledged the issue in a documentary-style ad, leading to a turnaround in sales and brand perception [19][20]. - KFC's humorous "FCK" ad during a chicken supply crisis showcased the brand's willingness to admit fault, which resonated positively with consumers and mitigated the crisis [22][25]. - Taco Bell addressed accusations of using "fake beef" by transparently revealing its beef composition, which ultimately diffused the situation and improved public perception [28][30]. Group 2: The Importance of Narrative and Consumer Engagement - The article emphasizes the need for companies to reframe negative narratives into positive stories, creating a "narrative pivot" that allows for constructive public discourse [39][41]. - Companies that openly communicate their challenges and engage with consumers can foster a sense of trust and understanding, as seen in the examples of Starbucks and Nongfu Spring, which effectively managed their respective crises through clear explanations [36][38]. - The shift in consumer expectations towards transparency and authenticity presents an opportunity for brands to adopt a more educational approach in their communications, enhancing their connection with the audience [33][35].