Core Viewpoint - Shandong province is successfully transforming local agricultural products into high-value goods for the global market through innovative industry chains and technological advancements [1][2][5]. Group 1: Industry Transformation - Shandong Shenlian Pharmaceutical Co., Ltd. transitioned from processing pig intestines to extracting heparin for anticoagulant therapy, leading to a significant market presence in low molecular weight heparin and ophthalmic products [2]. - The company consumes approximately 5 million pig intestines annually, boosting local pig farming and providing stable employment for over 2,000 farmers [2]. - Shandong Shuneng Jin Corn Development Co., Ltd. processes 4 million tons of corn annually, exporting starch-based biodegradable materials to various regions, with an expected export revenue of about $57 million in 2024 [4]. Group 2: Technological and Collaborative Advancements - Shandong has established 31 provincial-level modern agricultural technology systems and supports 630 experts to enhance agricultural processing technology [5]. - The province promotes collaboration between research institutions and agricultural processing companies to address technological challenges [5]. Group 3: Export Growth and Market Expansion - Yanggu County's agricultural exports reached 1.92 billion yuan in 2024, maintaining the top position in Liaocheng for six consecutive years [6]. - Shandong's agricultural processing capacity ranks first in China, with over 11,000 large-scale processing enterprises and a revenue of 2.3 trillion yuan by the end of 2024 [5]. Group 4: Cluster Development and Branding - The "Qilu Grain and Oil" public brand has been recognized for six consecutive years, with a projected brand value of 92.175 billion yuan by 2025 [8]. - Shandong has created 108 provincial-level public brands and 700 enterprise product brands, leading the nation in agricultural brand cultivation [9]. Group 5: Innovative Business Models - In Xiejicun, the integration of traditional craftsmanship with cross-border trade has led to significant market share and international exports for local products [10][12]. - The use of digital platforms for e-commerce has enabled villages like Wanquan to achieve over 100 million yuan in annual sales, showcasing the potential of online marketing [12][13]. Group 6: Overall Economic Impact - By 2024, Shandong's agricultural exports are expected to reach 164.82 billion yuan, accounting for over one-fifth of the national total, with a year-on-year growth of 10.3% from January to September 2025 [13].

什么危机公关套路，斗机令斗包袱，说得头头是道。智远认为，这些建议本质上还停在传统逻辑里。 什么属于传统叙事？错了、道歉、对不起、改；如果要换个角度呢？从营销层面切入？会不会改变叙事？ 前几天，我翻资料时，看到一个特别有意思的案例，这个案例的主角是 Burger King。 时间在 2020 年，快餐行业有个老大难问题：大家都在骂它们的东西「垃圾食品」。尤其像汉堡这种，消费者普遍觉得添加剂、防腐剂一大堆，吃多了不 健康。 Burger King 也没法独善其身，经常被拿来和麦当劳一起对比，背负着「不干净、不健康」的标签；你说没添加剂吧，没人信；你要沉默呢，怀疑更大。 左右都是坑。 咋办呢？ 他们来了个反直觉的操作：拍了一支广告，把一个 Whopper 汉堡摆在镜头下，不动，34 天，直到它慢慢发霉、塌掉、长满毛。 行吧，不少人给西贝支招，我也看了。 画面说实话挺恶心的，很多人看了第一反应是「这谁还吃得下去」。 但广告背后的意思非常直接：我们的汉堡会坏，会烂，说明没加防腐剂。这和那种三个月都不变形的食物完全不是一个逻辑。 结果呢，争议确实很大。有人觉得反胃，有人却觉得真实、有冲击力，甚至夸 Burger King ...

天眼查App显示，近日，故城县雪梅卷饼店（个体工商户）成立，法定代表人为师雪梅，注册资本5万 人民币，经营范围为一般项目：外卖递送服务；食品销售（仅销售预包装食品）。（除依法须经批准的 项目外，凭营业执照依法自主开展经营活动）许可项目：小餐饮。（依法须经批准的项目，经相关部门 批准后方可开展经营活动，具体经营项目以相关部门批准文件或许可证件为准）。 ...