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错峰游窗口期来了,年轻游客越来越多
第一财经· 2025-10-16 07:08
Core Insights - The article discusses the shift in the tourism market following the National Day and Mid-Autumn Festival holidays, highlighting a significant drop in hotel prices and an increase in travel bookings during the off-peak period [3][4]. Group 1: Market Trends - The average payment price for chain hotels from October 13 to October 31 has decreased by approximately 30% compared to the holiday period [3]. - Popular destinations for off-peak travelers include Japan, South Korea, and Thailand, with domestic travel seeing a preference for cities like Beijing, Shanghai, Chengdu, and Nanjing [3][4]. - The average nightly price for accommodations near popular scenic spots, such as Qingcheng Mountain, has dropped to around 500 yuan, nearly halving from over 1000 yuan during the holiday [3]. Group 2: Traveler Demographics - The proportion of young travelers aged 20 to 40 has increased to nearly 40%, narrowing the gap with the senior demographic, which accounts for about 50% [4][5]. - This demographic shift indicates a change in travel consumption patterns, with younger travelers opting for off-peak travel to avoid crowds and reduce costs while seeking deeper experiences [4]. Group 3: Gender Dynamics - Among the young traveler segment, female travelers represent over 60%, establishing themselves as the primary force in travel [5].
错峰游窗口期来了 年轻游客越来越多
Di Yi Cai Jing· 2025-10-16 05:37
Group 1 - The travel market is experiencing a peak in off-peak travel following the National Day and Mid-Autumn Festival holiday, with hotel prices dropping by approximately 30% compared to the holiday period [1] - Popular destinations for off-peak travelers include Japan, South Korea, and Thailand, while cities like Beijing, Shanghai, Chengdu, and Nanjing have the highest hotel booking volumes [1] - The average nightly price for accommodations near popular scenic spots, such as Qingcheng Mountain in Dujiangyan, has decreased to around 500 yuan, nearly halving from over 1000 yuan during the holiday [1] Group 2 - Spring and Autumn Tourism reports that off-peak travel bookings for this autumn and winter have surpassed last year's figures, with outbound travel bookings increasing by nearly 20% and inbound travel bookings doubling [2] - The demographic structure of off-peak travelers is changing, with the proportion of young travelers aged 20-40 rising to nearly 40%, narrowing the gap with the senior traveler group, which accounts for nearly 50% [2] - The shift in travel preferences among young travelers is attributed to their desire to avoid peak crowds and reduce travel costs, as well as an increasing demand for in-depth experiences that align with the unique climate and scenery of the autumn and winter seasons [2] Group 3 - Among the young traveler demographic, female travelers make up over 60%, establishing themselves as the primary group for travel [3] - The fragmented consumption patterns of young travelers pose significant challenges to traditional resource procurement and product packaging by travel agencies [3]
错峰游窗口期来了,年轻游客越来越多
Di Yi Cai Jing· 2025-10-16 05:34
Core Insights - The post-holiday travel period has seen a significant decrease in accommodation costs, with average hotel prices dropping by approximately 30% compared to the holiday period [2] - Popular destinations for travelers during the off-peak season include Japan, South Korea, and Thailand, while major cities for hotel bookings are Beijing, Shanghai, Chengdu, and Nanjing [2] - The trend of off-peak travel is characterized by a notable increase in both outbound and inbound travel bookings, with outbound bookings up nearly 20% and inbound bookings doubling year-on-year [3] Group 1 - The average nightly price for accommodations in popular scenic areas has fallen to around 500 yuan, nearly halving from over 1000 yuan during the National Day holiday [2] - Free independent travel has become the preferred choice for domestic off-peak travelers, accounting for 45% of packaged travel product bookings on Tuniu [2] - The best window for off-peak travel typically occurs within two weeks after the holiday, offering lower transportation and accommodation prices along with optimal visiting conditions for autumn attractions [2] Group 2 - The demographic structure of off-peak travelers has shifted, with the proportion of young travelers aged 20-40 increasing to nearly 40%, narrowing the gap with the senior traveler segment [3][4] - The change in travel consumption patterns among young travelers is attributed to their preference for avoiding peak travel times, enhancing their experience while reducing costs [3] - Female travelers represent over 60% of the young traveler demographic, indicating a significant shift in travel dynamics [4]
机构:国庆中秋假期首日自驾游热度环比增长超三倍
Bei Jing Shang Bao· 2025-10-01 05:12
Group 1 - The core viewpoint of the articles highlights a significant increase in tourist travel during the National Day and Mid-Autumn Festival holiday, with nearly a 10% rise in traveler numbers compared to the same period last year [1][2] - Self-driving and free travel options have seen particularly notable growth, with domestic travel showing a remarkable increase of over 130% in traveler numbers on the first day of the holiday compared to the previous day [1] - The "please take 3 days off and rest for 12" staggered travel model has gained popularity, with nearly 20% of travelers starting their journeys before October 1 [1] Group 2 - Data from Qunar indicates that 43% of travelers on the first day were families, an increase of 3 percentage points from last year, with significant growth in the "one elderly and one child" travel demographic [2] - Among air travelers, there was a 31% increase in the number of children aged 0-12, a 33% increase in travelers aged 60 and above, and a 42% increase in travelers aged 13-18 compared to the previous year [2]