旅游团和 中新网广州2月16日电 (记者 程景伟)为期9天的马年春节假期15日拉开帷幕，粤港澳大湾区旅游市场迎 来客流井喷。 当日下午，不少旅游团队陆续抵达广州。一个来自浙江杭州的家族定制旅游团入住广州花园酒店。据广 州广之旅国际旅行社介绍，该旅游团一行共16人，年纪最大的团友76岁，最小的7岁，是典型的祖孙三 代同游家庭团队。"全家人来到大湾区感受不一样的年味，十分期待除夕的粤式年夜饭和接下来的行 程。"团友曹女士说。 广州塔合影。李志强 摄 按照旅游行程规划，该旅游团会登上广州塔，游览黄埔军校旧址、永庆坊、广州长隆野生动物世界、佛 山顺德清晖园、顺德华侨城欢乐海岸PLUS等知名景点，并在广州、佛山地区品尝私房菜。 广之旅董事长、总裁邬琛表示，凭借独特的岭南文化、别样年味及舒适气候等特点，今年外省来粤旅游 团数量增长明显，"请到广东过大年"品牌效应得到持续释放，并呈现进一步定制化、精品化趋势。 为满足不同客群需求，该旅行社今年春节粤港澳旅游产品品类覆盖跟团游、自由行、温泉直通车及酒店 预订等多种形式，整体产品数量同比增长约30%。其中，广东省内周边深度体验、温泉直通车、港澳酒 店预订尤为火爆。 据介绍，从目 ...

当2026年旅游市场从"恢复性增长"转向"结构性升级"，组团社的核心矛盾早已从"找客户"变成"找好产 品"——如何快速扩充产品库、对接可信资源、降低渠道成本？本文结合行业趋势与实操经验，拆解 3大核心逻辑+4类优质渠道+4个选型指标，帮你避开拓展渠道的"坑"，找到真正能落地的解决方案。 一、组团社拓展产品渠道的3大核心逻辑：先解决"根问题" 很多组团社老板的误区是"为拓展而拓展"：看到别人找博主合作，自己也跟着签达人；听说线下展会有 流量，花几万块抢展位——但往往投入大、见效慢。本质原因是没解决"供需错配""信任缺失""效率低 下"这三个根问题。 1. 逻辑1：从"熟人依赖"到"平台匹配"——打破信息不对称 传统"熟人转介绍"的本质是"小范围信息闭环"：你能拿到的产品，永远是朋友、同行"愿意分享"的资 源，不仅覆盖目的地有限（多为热门城市），价格也容易被"中间层"抬高。而垂直旅游B2B平台的核心 价值，是把"私有信息"变成"公共资源"——比如某平台覆盖了全国30个省份、2000+地接社的产品，组 团社能直接查询"云南定制游""西北环线自由行"的实时价格、行程细节，甚至能看到地接社的"过往交 易评价"。 2. ...

Group 1 - The core viewpoint of the articles highlights a significant increase in tourist travel during the National Day and Mid-Autumn Festival holiday, with nearly a 10% rise in traveler numbers compared to the same period last year [1][2] - Self-driving and free travel options have seen particularly notable growth, with domestic travel showing a remarkable increase of over 130% in traveler numbers on the first day of the holiday compared to the previous day [1] - The "please take 3 days off and rest for 12" staggered travel model has gained popularity, with nearly 20% of travelers starting their journeys before October 1 [1] Group 2 - Data from Qunar indicates that 43% of travelers on the first day were families, an increase of 3 percentage points from last year, with significant growth in the "one elderly and one child" travel demographic [2] - Among air travelers, there was a 31% increase in the number of children aged 0-12, a 33% increase in travelers aged 60 and above, and a 42% increase in travelers aged 13-18 compared to the previous year [2]

Core Viewpoint - The article discusses the impact of Typhoon "Haikashan" on travel and tourism in Guangdong and surrounding areas, highlighting the emergency response measures taken by the company Fliggy to assist affected customers [1][2]. Group 1: Emergency Response Measures - Fliggy has activated an emergency response mechanism to address the impact of Typhoon "Haikashan" on flight, hotel, and travel bookings [1]. - The company will provide real-time updates on refund and change policies from airlines and railway departments for flights and train tickets entering or leaving Guangdong, Hainan, and Hong Kong [1]. - Fliggy has received typhoon refund policies from 26 airlines, including major carriers such as Air China, China Eastern Airlines, and Cathay Pacific [1]. Group 2: Refund and Change Policies - For hotel bookings in cities affected by the typhoon, such as Shenzhen, Guangzhou, and Zhuhai, Fliggy will offer free refund and change guarantees for stays from September 23 to 24 [1]. - Customers with hotel bookings in Hong Kong and Macau that are impacted by the typhoon will also receive full refund services to avoid handling fee losses [1]. - Fliggy will coordinate with merchants to provide free refunds and changes for all group tours, customized tours, and independent travel orders affected by the typhoon [1][2].

Core Viewpoint - The 2025 China Cultural Tourism Industry Expo was held in Wuhan, showcasing the integration of aviation and tourism, with Huaxia Airlines as the only participating airline from Southwest China [1][3]. Group 1: Event Overview - The expo took place on September 12 at the Wuhan International Expo Center [1]. - Huaxia Airlines presented an immersive interactive exhibition themed "Savoring Branch Lines, Enjoying Huaxia" [3]. Group 2: Product Offerings - The exhibition featured a deep integration model of "Aviation + Tourism," showcasing various travel products such as free travel, themed tours, customized trips, and regional specialties [3]. - The display included cultural accessories that blend traditional culture with Huaxia Airlines' unique route culture, enhancing the travel experience [3]. Group 3: Strategic Insights - The Vice Director of Huaxia Airlines Marketing Committee emphasized the interdependence of aviation and tourism, stating that the route network is essential for tourism development [4]. - The company aims to continue developing the "deep integration of aviation and tourism," focusing on innovative and comprehensive product systems to enhance the travel experience [4].

Group 1 - The travel preferences of young people in China are shifting towards independent travel, with only 26.8% opting for group tours and 52.3% favoring free travel, indicating a trend away from traditional group travel [1] - Data from Qunar shows a 10% year-on-year increase in domestic flight bookings and double-digit growth in hotel bookings during the Qingming holiday in 2025, driven by young people's tendency to extend holidays through "leave + Qingming" strategies [1] - Young travelers are increasingly seeking personalized experiences, with 55.3% preferring immersive "wandering" and 41.9% interested in unique attractions, moving away from superficial sightseeing [4] Group 2 - The tourism industry is adapting to these market trends by redesigning travel products, moving away from traditional "rush" itineraries to more flexible arrangements that allow for personal exploration [5] - Companies are focusing on creating personalized travel routes and products that cater to the preferences of various customer segments, especially young travelers [6] - The industry is also enhancing marketing efforts on social media platforms popular with young people, such as Xiaohongshu and Douyin, to better reach this demographic [6]

Group 1 - The core theme of the "Civilized Tourism Beautiful Hangzhou" campaign is to promote high-quality tourism development through the integration of civilization and tourism, with a focus on new consumption trends in the tourism industry [2] - The tourism market in Hangzhou has shown strong vitality, with 240 million visitors in 2024, a year-on-year increase of 7.5%, and a significant rise in overnight international visitors by 107.8% [2] - The number of travel agencies in Hangzhou has been increasing at a rate of 10% since 2023, with a total of 1,243 registered agencies expected by 2025 [2] Group 2 - The shift in consumer preferences among the Z generation has led to a significant change in the travel market, with the proportion of free travel rising to 65% by 2025, while traditional group tours have decreased to 27% [3] - Tourists are increasingly seeking immersive experiences rather than just photo opportunities, with a notable rise in bookings for deep travel projects such as Hanfu photography and tea-making experiences [4] - The evolution of tourism consumption has shifted from basic functional needs to emotional value, emphasizing immersive experiences, social media creativity, cultural knowledge, and personalized services [4]

Group 1: Outbound Travel Market Trends - The outbound travel market has experienced a significant recovery this summer, with a notable increase in booking numbers compared to last year [1] - Tuniu reported a 50% increase in customized travel bookings and a 33% increase in free travel bookings over the past three weeks compared to the same period last year [1] - The average price of outbound travel products has decreased by approximately 5% compared to last year, while bookings for overseas train tickets and hotel packages have surged by 136% and 185%, respectively [1] Group 2: Educational Travel and Study Tours - There has been a noticeable increase in inquiries for study tours since June, with Asian countries like Singapore and Japan becoming popular destinations for Chinese parents seeking overseas educational experiences for their children [2] - Tuniu has introduced study camps that include AI programming and flight science, moving away from traditional sightseeing tours to a more immersive educational experience [2] - Travel agencies are planning to upgrade their study tour systems by 2025, integrating course learning, experiential activities, and cultural interactions [2] Group 3: Family Travel Trends - Family travel, particularly for parent-child trips, has become a significant segment of outbound travel, with a 16% year-on-year increase in family visa applications, accounting for 22% of total visa orders [3] - The family segment has increasingly replaced honeymoon travelers as the main force in outbound island tourism [3] - New travel products such as cruise and train tours are gaining popularity, with unique offerings like Arctic cruises and the return of MSC Lirica to Shanghai attracting family travelers [3]

Group 1 - The core issue of safety in summer study tours and visits has become a hot topic among parents following a tragic incident involving six students from Northeast University who died during a visit to a mining facility [1] - The summer travel market is experiencing significant growth, with customized tours and free travel seeing a notable increase in bookings, with a 50% and 33% rise in traveler numbers compared to the same period last year [1][2] - Popular domestic travel destinations during the summer include Beijing, Guangdong, Shanghai, Jiangsu, Zhejiang, Hainan, Sichuan, Yunnan, Shandong, and Guizhou [1] Group 2 - Study tours are a major trend this summer, with many educational institutions organizing trips for students, including visits to campuses, museums, and participation in science or art projects [2][4] - Study tours typically involve dedicated teachers and safety personnel, leading to higher costs compared to regular tours due to the added expenses for security and educational staff [4] - Safety management and awareness are crucial for both study tours and general student visits, emphasizing the need for proper safety protocols [4][5] Group 3 - Parents are advised to conduct thorough checks before enrolling their children in study tours, including verifying the organizer's qualifications, ensuring the presence of qualified staff, and reviewing the details of fees and contracts [4][5] - It is essential to sign a formal agreement that outlines safety responsibilities, refund policies, and insurance coverage, while also ensuring that children are educated on safety and emergency contacts [5] - The importance of purchasing accident insurance for students participating in study tours is highlighted, as it provides essential protection for all parties involved [6]

Group 1 - The summer travel peak is underway, with national railway passenger volume reaching 303 million since the start of the summer transport season, a year-on-year increase of 3.8% [1] - Domestic flight ticket bookings have surpassed 20.52 million, showing slight growth compared to last year, while international flight bookings exceeded 6.54 million, reflecting a 9% year-on-year increase [1] - Customized and free travel packages have seen significant growth, with bookings increasing by 50% and 33% respectively compared to the same period last year [1] Group 2 - The summer vacation market shows a notable trend of "hot spots in the north and south," with destinations like Guizhou and Xinjiang gaining popularity among travelers [2] - Air travel to diverse destinations is on the rise, with ticket bookings for places like Yunnan and Qinghai increasing by over 13% year-on-year [2] - Events such as sports competitions have sparked interest in travel, with destinations like Zhejiang and Jiangxi seeing over 40% growth in visitor numbers compared to last year [2] Group 3 - As the summer progresses, demand for long-distance domestic and international travel is increasing, with long-distance domestic travel accounting for 46% and international travel for 32% of bookings [3] - Popular long-distance domestic destinations include Sanya, Beijing, and Dali, while international short-haul destinations like Japan and Thailand are favored by travelers [3] - Major platforms are launching promotional activities to stimulate consumption, with Douyin Life Services offering substantial subsidies and various travel-related products [3]