壮山农鲜
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“壮山农鲜”“圳”甜蜜,百香百色农产品走入深圳
Nan Fang Nong Cun Bao· 2025-11-17 01:09
Core Viewpoint - The "Guilin Products Enter the Bay" event showcases high-quality agricultural products from Tianyang District, promoting the "Zhuangshan Nongxian" brand in Shenzhen, enhancing regional brand recognition and market integration [2][22][28]. Group 1: Event Overview - The event took place on November 16, 2025, in Shenzhen's Luohu District, featuring a variety of agricultural products from the "Zhuangshan Nongxian" series [2][3]. - It included multiple activities such as product sales, brand promotion, cultural tourism, and interactive events, highlighting the diversity and vitality of Baise's agriculture [7][8]. Group 2: Product Highlights - Featured products included dried mango, passion fruit, and cherry tomatoes, allowing consumers to enjoy flavors from Tianyang even during off-seasons [19][21]. - The event showcased various high-quality products like sweet mangoes, tomatoes, and the nutritious "Qinmi 9" passion fruit, which became the "taste focus" of the event [13][14][15]. Group 3: Market Expansion - The "Zhuangshan Nongxian" brand has expanded into the Bay Area market, appearing in major cities like Guangzhou, Shenzhen, and Zhuhai, and participating in national exhibitions [22][23]. - The brand's influence has led to increased recognition and reputation for Tianyang's agricultural products, facilitating deeper market integration [28][30]. Group 4: Business Development - Local enterprises are leveraging the "Zhuangshan Nongxian" brand to open sales channels and achieve brand spillover effects, with products like eco-friendly chili and vegetables gaining popularity [36][38]. - The event also included visits to Shenzhen's agricultural wholesale market for direct engagement with key merchants, establishing solid foundations for future cooperation [41][48].
山海携手五载同心 光明田阳绘就乡村振兴新图景——2021-2025年粤桂协作助力田阳区消费帮扶增收做法
Nan Fang Nong Cun Bao· 2025-11-13 08:34
Core Viewpoint - The collaboration between Shenzhen's Guangming District and Baise's Tianyang District has significantly enhanced agricultural development and market access for Tianyang's products, contributing to rural revitalization from 2021 to 2025 [3][61]. Group 1: Collaboration and Initiatives - The partnership is based on the principle of "what Tianyang needs, Guangming can provide," focusing on four key actions and three special initiatives to boost consumption [4][5]. - Over five years, the collaboration has transformed from "one-way assistance" to "dual empowerment," establishing a sustainable consumption assistance mechanism [5][6]. Group 2: Agricultural Development and Market Access - The initiative has effectively addressed the challenges of low sales and prices for Tianyang's agricultural products, creating a dual pathway for "Guangxi products entering the Bay Area" and "businesses entering the countryside" [7][8]. - By 2025, the sales of agricultural products from Tianyang to eastern regions are projected to exceed 1.1 billion yuan [9]. Group 3: Quality Improvement and Standards - The focus on quality has led to the establishment of six "Zhenpin" bases and three "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area, with annual sales stabilizing around 40 million yuan [17][18]. - The introduction of Shenzhen standards has facilitated the development of high-quality agricultural products tailored to market demands [13][15]. Group 4: Digital and Channel Innovations - The integration of online and offline channels has been crucial in overcoming distribution challenges, with over 43 local suppliers achieving online sales exceeding 85 million yuan [35][36]. - The use of AI digital marketing tools has enhanced product visibility and consumer engagement, significantly increasing brand awareness [38][50]. Group 5: Brand Development and Promotion - The initiative has transformed Tianyang's agricultural products from "unknown" to "branded," with a focus on standardization and the cultivation of the "Zhuangshan Nongxian" public brand [47][49]. - Collaborative efforts with media have expanded the reach and influence of Tianyang's products, achieving over 20 million impressions in promotional activities [57][58]. Group 6: Future Outlook - The ongoing collaboration aims to deepen the partnership with higher quality production and sales connections, sustainable industry models, and precise assistance measures [64][65].
人人人芒果人人人!“壮山农鲜”(珠海)专场展销会超火热
Nan Fang Nong Cun Bao· 2025-07-18 18:34
Core Viewpoint - The "Zhuang Mountain Agricultural Fresh" special exhibition in Zhuhai showcased over 50 types of agricultural products, particularly highlighting the sweet and fresh mangoes from Tianyang, attracting significant public interest and participation [4][8][19]. Group 1: Event Overview - The event was held on July 18 at the Jiuzhou Road Shopping Park in Zhuhai, organized by the Tianyang District Committee and the District People's Government [3][4]. - The exhibition featured a variety of local products, including Tianyang mangoes, cherry tomatoes, and passion fruits, creating a vibrant atmosphere for visitors [7][8][19]. - The event attracted nearly 10,000 visitors, indicating strong consumer interest in the showcased products [28][29]. Group 2: Product Highlights - "Zhuang Mountain Agricultural Fresh" is a regional brand that integrates high-quality agricultural products, ensuring high standards and quality through strict management [12][15][16]. - Tianyang mangoes are the flagship product of this brand, with the event coinciding with the peak harvest season, allowing visitors to taste and purchase fresh mangoes [17][18][21]. Group 3: Economic Impact - During the event, a total of 8.5 million yuan (approximately 1.2 million USD) in production and sales cooperation agreements were signed between local agricultural enterprises and businesses in Zhuhai [30]. - The event served as a platform to promote the integration of Tianyang agricultural products into the Guangdong-Hong Kong-Macao Greater Bay Area market, showcasing the potential for future sales growth [36][37][54]. Group 4: Strategic Importance - The location of the event near the Gongbei Port, a key transit point to Macau, was strategically chosen to enhance the visibility and accessibility of Tianyang products to both domestic and international markets [55][56]. - The ongoing collaboration between Tianyang and Shenzhen aims to elevate the brand value and market presence of local agricultural products through innovative marketing strategies, including live streaming and e-commerce [48][50].
盛夏美味“芒”不停!本周五来珠海邂逅广西田阳“壮山农鲜”
Nan Fang Nong Cun Bao· 2025-07-16 14:01
Core Viewpoint - The article highlights an upcoming event in Zhuhai featuring the "Zhuang Mountain Agricultural Fresh" products from Tianyang, Guangxi, showcasing local agricultural specialties, particularly mangoes, and promoting cultural exchange and economic collaboration between regions [2][28]. Group 1: Event Details - The "Zhuang Mountain Agricultural Fresh" product exhibition and sales event will take place on July 18 at the Jiuzhou Road Shopping Park in Zhuhai, featuring over 50 types of ecological premium products [3][19]. - The event aims to provide Zhuhai residents with an authentic taste of the Guangxi region, allowing them to experience local flavors without leaving the city [4][19]. - The exhibition will include fresh mangoes, mango desserts, and processed mango products, allowing attendees to taste and purchase these items [11][12]. Group 2: Product Highlights - The event will prominently feature mango varieties from Tianyang, including Jinhuang mango, Guiqi mango, and Tainong mango, which are in peak season during July [10][9]. - Other unique agricultural products from Tianyang, such as cherry tomatoes, wild honey, passion fruit, and dragon fruit, will also be showcased, all adhering to strict quality control under the "Zhuang Mountain Agricultural Fresh" brand [15][16]. Group 3: Cultural and Economic Significance - The event will combine food exhibitions, cultural displays, and interactive experiences, creating an immersive experience that highlights the cultural richness of the Zhuang community [19][26]. - It aims to deepen the economic collaboration between Guangdong and Guangxi, leveraging Zhuhai's geographical advantages to expand the market reach of Tianyang's high-quality agricultural products [28][29].
山海金芒共潮生,百色芒果(田阳)再进湾
Nan Fang Nong Cun Bao· 2025-06-20 09:04
Core Insights - The article discusses the successful promotion of Baise mangoes from Tianyang District in Guangxi to the Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the collaboration between regions and the growing market potential for agricultural products [9][10][11]. Group 1: Market Expansion - Baise mangoes have entered the Greater Bay Area for the second consecutive year, showcasing the collaboration between Guangxi and Guangdong [8][9]. - The Greater Bay Area, which accounts for 0.6% of the country's land, generates 12% of the national GDP, indicating significant consumption potential [13][14]. - In 2024, Guangdong's total agricultural product procurement is projected to reach 236.32 billion yuan, with Tianyang's agricultural products contributing 2.45 billion yuan to the eastern regions [14][15]. Group 2: Brand Development - The brand "Zhuangshan Nongxian" for Baise mangoes has gained significant influence, leading to increased sales and market presence in major cities [18][23]. - The collaboration with Shenzhen has established a comprehensive supply chain for agricultural products, enhancing the brand's market competitiveness [28][29]. - In 2024, over 30 enterprises from Tianyang will promote their products in first-tier cities, aiming for a total contract value exceeding 1 billion yuan [33][35]. Group 3: Agricultural Innovation - The partnership has led to the establishment of demonstration bases and the introduction of advanced agricultural practices, improving the quality and yield of mangoes [46][51]. - The mango planting area in Tianyang has reached 420,000 acres, with an annual output of 390,000 tons and a total value of 2 billion yuan [51][52]. - The introduction of cold chain processing has extended the shelf life of mangoes from over 2 months to 4-5 months, enhancing product quality [60]. Group 4: Future Initiatives - The upcoming promotional events will focus on integrating technology and cultural experiences, moving beyond simple product sales [66][68]. - New initiatives include an online "mango customization" service, allowing consumers to pre-order mango packages [75][76]. - The collaboration aims to create a robust connection between Guangxi's agricultural resources and the Greater Bay Area's consumer market, fostering mutual economic growth [80][81].