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南农晨读 | 守护海上森林
Nan Fang Nong Cun Bao· 2025-09-05 02:31
Group 1 - The article discusses the resilience of marine farming platforms in Guangdong, particularly the "Zhan Nong 1" platform, which successfully withstood a super typhoon rated at 17 levels, showcasing the investment of 33 million yuan in its construction [6][7][11] - The article highlights the importance of timely feeding of fish before the arrival of typhoons to prevent losses, emphasizing the operational challenges faced by marine farmers [5][10] - The successful harvest of high-quality fish, such as 100,000 pounds of premium sea fish, is noted as a significant achievement for the marine farming industry in the Greater Bay Area [12][13] Group 2 - The article mentions the collaboration between different regions, such as the promotion of Baise mangoes in the Greater Bay Area, which reflects the integration of agricultural products into urban markets [23][25] - The "Media + Brand Partner" initiative is introduced as a new practice to link markets and enhance the visibility of local agricultural products [23][25] - The article outlines the efforts to promote agricultural and cultural tourism in regions like Chishui, aiming to attract visitors from the Greater Bay Area and boost local economies [39][42]
百色田阳的东西协作新实践:市场链接协作区、首创“媒体+品牌合伙人”
Nan Fang Nong Cun Bao· 2025-09-04 02:06
Core Viewpoint - The article highlights the innovative collaboration between the Tianyang district of Baise and the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on the promotion and sale of high-quality agricultural products like mangoes and passion fruits through a new "media + brand partner" model, enhancing market access and brand recognition [1][6][90]. Group 1: Agricultural Product Promotion - The Tianyang district has leveraged its reputation as "China's first mango hometown" to promote its agricultural products in the Greater Bay Area, utilizing large advertisements in Shenzhen's subway to attract consumers [2][3][4]. - The district has expanded its mango planting area to 420,000 acres, with an annual production of 384,000 tons and deep processing product sales reaching 450 million yuan [13][14]. - The introduction of modern agricultural technologies, such as smart irrigation and big data analysis, has improved the management and efficiency of mango production [17][18][20]. Group 2: Market Access and Sales Strategies - The district has shifted from a "production-oriented" approach to a "market-driven" strategy, organizing over 30 local agricultural enterprises to participate in promotional activities across major cities in the Greater Bay Area, resulting in contracts worth 20.516 million yuan [56][58]. - The "media + brand partner" model has been implemented to enhance brand visibility and engage younger consumers, transforming high-quality agricultural products into compelling regional brands [90][92][104]. - The district has successfully integrated online and offline sales channels, with 43 suppliers entering e-commerce platforms, achieving sales exceeding 85 million yuan [78]. Group 3: Economic Impact and Employment - The collaboration has led to significant economic benefits, with the "Guangdong-Hong Kong-Macao Greater Bay Area" initiative helping to increase the purchase price of secondary mangoes from 0.4 yuan to 1.5 yuan per pound, boosting farmers' incomes by approximately 60 million yuan annually [33][34]. - The processing companies have created over 2,000 job opportunities during the mango season, supporting local employment and income stability [34][35]. - The district's efforts have transformed the agricultural landscape, moving from traditional farming to becoming the largest mango processing region in the country, enhancing the overall value chain [23][24].
深圳一场培训点燃22县东西部协作新思路:学用“媒体+”,闯进大市场
Nan Fang Nong Cun Bao· 2025-08-26 10:05
Core Viewpoint - The training program held in Shenzhen aims to ignite new ideas for East-West cooperation by utilizing "Media+" to penetrate larger markets [1][12][19] Group 1: Training Program Overview - The training program was organized by the Shenzhen Municipal Organization Department and the Municipal Rural Revitalization and Cooperation Exchange Bureau [2] - It took place at the Shenzhen Reform and Opening Cadre Academy and included over 50 participants from 22 counties in Guangxi, along with media representatives [4][5] - The program featured a special lecture on "Media+ Empowering Agricultural Product Market System Construction" based on Guangdong's practices [3][12] Group 2: Objectives and Actions - The training is part of Guangdong's "Media+" initiative aimed at promoting rural revitalization and enhancing the agricultural industry [14][19] - The initiative emphasizes the integration of media and rural development, exploring new pathways for agricultural support [15][16] - Following the release of the action plan, Shenzhen is taking the lead in implementing "Media+" to enhance cooperation with Guangxi [17][19] Group 3: Challenges and Solutions - Participants discussed the challenges faced by resource-rich counties, such as attracting investment and promoting local products [26][27] - The "Media+" approach is seen as a potential solution to these challenges, helping to elevate local brands and products [28][30] - Examples from other regions highlighted the effectiveness of media in enhancing product visibility and market reach [29][31] Group 4: Case Studies - The training showcased successful cases like the promotion of "百色芒果" (Baise Mango) through media collaboration, achieving significant sales growth [58][60] - The mango industry in Tianyang district is projected to achieve over 500 million yuan in sales, with a focus on the Greater Bay Area as a key market [59][73] - Other regions, such as Dushan County, are also leveraging "Media+" to promote local specialties like "舌尖上的瑶山牛羊肉" (Yao Mountain Beef and Lamb) [78][80] Group 5: Future Directions - The training emphasized the need for a systematic approach to ensure sustainable outcomes from "Media+" initiatives [91][92] - Participants highlighted the importance of aligning East-West cooperation efforts to meet local needs and capabilities [94][96] - The ultimate goal is to enhance local economies and cultures through effective media strategies, ensuring tangible results in terms of sales and community development [98][100]
基地已发货!大湾区采购商基地行助力百色芒果(田阳)加速“入湾”
Nan Fang Nong Cun Bao· 2025-07-17 06:33
Core Viewpoint - The article highlights the successful shipment of Baise mangoes from Tianyang to the Guangdong-Hong Kong-Macao Greater Bay Area, emphasizing the collaboration between local producers and businesses to enhance market access and consumer engagement [1][26]. Group 1: Market Opportunities - Baise mangoes are recognized as a national geographical indication product, which enhances their market appeal and potential for growth in the Greater Bay Area [12][13]. - The introduction of unique mango varieties and deep-processed products, such as mango puree and freeze-dried mango, aims to attract younger consumers through creative marketing strategies [18][20]. - The sales of Baise mangoes in the Greater Bay Area have seen a steady price increase of 30% due to the "Zhenpin Certification" and supply base construction [24][26]. Group 2: Economic Impact - The mango processing industry in Tianyang has established four deep-processing enterprises, generating annual sales exceeding 500 million yuan [22]. - The local tourism sector has benefited from the mango industry, with over 100,000 visitors annually to the 200,000 mu agricultural tourism demonstration area [22]. - In 2024, the total value of agricultural products purchased from Guangdong reached 23.632 billion yuan, with Baise mangoes contributing 245 million yuan to the eastern region [25]. Group 3: Collaborative Efforts - The event "Mango Town Gift: Guangdong-Guangxi Cooperation" facilitated procurement activities, strengthening partnerships between local producers and businesses in the Greater Bay Area [6][11]. - The upcoming promotional event in Zhuhai aims to showcase various local products, further enhancing the visibility of Tianyang's agricultural offerings [28][29].
盛夏美味“芒”不停!本周五来珠海邂逅广西田阳“壮山农鲜”
Nan Fang Nong Cun Bao· 2025-07-16 14:01
Core Viewpoint - The article highlights an upcoming event in Zhuhai featuring the "Zhuang Mountain Agricultural Fresh" products from Tianyang, Guangxi, showcasing local agricultural specialties, particularly mangoes, and promoting cultural exchange and economic collaboration between regions [2][28]. Group 1: Event Details - The "Zhuang Mountain Agricultural Fresh" product exhibition and sales event will take place on July 18 at the Jiuzhou Road Shopping Park in Zhuhai, featuring over 50 types of ecological premium products [3][19]. - The event aims to provide Zhuhai residents with an authentic taste of the Guangxi region, allowing them to experience local flavors without leaving the city [4][19]. - The exhibition will include fresh mangoes, mango desserts, and processed mango products, allowing attendees to taste and purchase these items [11][12]. Group 2: Product Highlights - The event will prominently feature mango varieties from Tianyang, including Jinhuang mango, Guiqi mango, and Tainong mango, which are in peak season during July [10][9]. - Other unique agricultural products from Tianyang, such as cherry tomatoes, wild honey, passion fruit, and dragon fruit, will also be showcased, all adhering to strict quality control under the "Zhuang Mountain Agricultural Fresh" brand [15][16]. Group 3: Cultural and Economic Significance - The event will combine food exhibitions, cultural displays, and interactive experiences, creating an immersive experience that highlights the cultural richness of the Zhuang community [19][26]. - It aims to deepen the economic collaboration between Guangdong and Guangxi, leveraging Zhuhai's geographical advantages to expand the market reach of Tianyang's high-quality agricultural products [28][29].
三大亮点抢先看!百色芒果(田阳)采购商基地行暨产销对接交流活动7月9日启幕
Nan Fang Nong Cun Bao· 2025-07-07 03:04
Core Insights - The event "Gulf and Guangxi Cooperation New Chapter" is aimed at promoting the mango industry in Tianyang District, Baise City, Guangxi, showcasing the full industrial chain of Baise mangoes from production to consumption [3][5][44] - The event will feature over 20 agricultural enterprises from Tianyang, presenting a variety of high-quality agricultural products, including fresh mangoes, dried mangoes, and other local specialties [14][16][40] Group 1: Event Highlights - Highlight 1: The event will provide a deep experience of the sweet taste of Baise mangoes, which are known for their unique sweetness due to the region's rich soil and favorable climate conditions [9][10][11] - Highlight 2: The event will facilitate a zero-distance inspection of the mango production process, allowing buyers to understand the entire supply chain from cultivation to market distribution [18][19][20] - Highlight 3: The event will enable face-to-face interactions between producers and buyers, fostering direct communication and collaboration opportunities in the mango market [37][38][39] Group 2: Market Opportunities - The event aims to open new sales channels for Baise mangoes in the Greater Bay Area, enhancing cooperation between Guangxi and Guangdong [40][44] - A 2025 mango tasting map will be released during the event, providing buyers with essential information about over 70 quality agricultural product bases in Tianyang [41][42][43]
7月9日“芒”乡见!2025年百色市田阳区大湾区采购商基地行暨产销对接会将启幕
Nan Fang Nong Cun Bao· 2025-07-06 08:30
Core Viewpoint - The event "Mango Town Gift, Guangdong-Guangxi Together" aims to enhance the connection between the mango production in Tianyang District, Baise City, and the Guangdong-Hong Kong-Macao Greater Bay Area, promoting mutual cooperation and market integration [2][4][30]. Group 1: Event Overview - The event will take place on July 9, coinciding with the peak mango harvest season in Baise [2][3]. - It builds on the success of the previous "Zhuang Mountain Agricultural Fresh" mango sales event held in June [3][4]. - The initiative marks a new chapter in the Guangdong-Guangxi collaboration, transitioning from "products entering the Bay" to "merchants entering the countryside" [4]. Group 2: Mango Industry in Tianyang - Tianyang District is recognized as a "mango-friendly base" due to its favorable climatic conditions, including an average annual temperature of 18-22°C and a frost-free period of 307-352 days [7][10]. - The area has approximately 420,000 mu (about 28,000 hectares) of mango cultivation, producing around 384,000 tons annually, with over 30 high-quality varieties [15][16]. - The mango industry in Tianyang has been developed since the 1980s, leading to significant economic benefits for local farmers [13][15]. Group 3: Quality and Processing - Baise mangoes are known for their high sweetness, attractive appearance, and durability during transportation, supported by over 100,000 mu of certified green food production bases [19][20]. - The district has established a comprehensive mango industry park that integrates sorting, cold chain logistics, processing, and e-commerce, enhancing the freshness and quality of mangoes delivered to the Bay Area [20][21]. - Collaborations with Shenzhen's Guangming District have led to the establishment of processing enterprises, developing a range of mango products such as mango wine, vinegar, and dried mango, thereby increasing the value chain [22][25][26]. Group 4: Event Objectives - The event aims to provide a platform for Bay Area buyers to experience the full mango industry chain in Tianyang, fostering direct communication with local farmers [30][31]. - Participants will have the opportunity to explore the mango processing and modern cold chain logistics systems, enhancing their understanding of the quality and advantages of Baise mangoes [32][33].
将树上熟的好吃芒果直供湾区!广西百色田阳邀客商进产地考察
Nan Fang Nong Cun Bao· 2025-06-28 08:34
Core Viewpoint - The article highlights the flourishing mango industry in Tianyang, Baise, Guangxi, emphasizing the region's efforts to connect with the Guangdong-Hong Kong-Macao Greater Bay Area for direct supply and sales of high-quality mangoes [6][10][14]. Group 1: Industry Overview - Tianyang, known as "China's first mango town," boasts 420,000 acres of mango orchards, producing 380,000 tons of mangoes annually with a market value exceeding 1.6 billion yuan [2][10]. - The region is recognized as the largest mango production and processing area in China, offering over 30 varieties of mangoes, including the popular Tainong No. 1 and Guifei mango [10][12]. Group 2: Event and Collaboration - A significant event titled "Mango Town's Gifts, Guangdong-Guangxi Together" is scheduled for July 9, 2025, aimed at enhancing cooperation between Guangdong and Guangxi, facilitating direct procurement from local farmers [6][18]. - The event will involve various activities, including farm visits, production and sales negotiations, and resource linking, to strengthen supply relationships between Bay Area enterprises and Tianyang's agricultural producers [16][17]. Group 3: Quality and Market Expansion - Baise mangoes have achieved national geographical indication product status, allowing them to reach major cities like Beijing, Shanghai, and Guangzhou, thereby expanding their market presence [12][14]. - The collaboration between Guangdong and Guangxi has led to the establishment of five mango "Zhenpin" bases, ensuring high-quality mangoes are directly supplied to high-end markets in the Greater Bay Area [13][14].
相约6月26日!“桂字号”金名片百色芒果(田阳)将赴蓉城推介
Nan Fang Nong Cun Bao· 2025-06-25 02:32
Core Viewpoint - The event on June 26 in Chengdu will promote the "桂字号" (Gui brand) mangoes from Tianyang, Baise, Guangxi, showcasing the region's rich mango varieties and quality to consumers and buyers in Sichuan [4][6][10]. Group 1: Event Details - The event titled "百色芒果 蜜约蓉城" aims to connect consumers and buyers with the unique flavors of Baise mangoes [6][10]. - Attendees will have the opportunity to taste various seasonal mangoes and experience the local agricultural culture [11][35]. - The event will feature the first virtual spokesperson for Baise mangoes, "田小芒," who will promote the product and engage with the audience [12][22]. Group 2: Product and Brand Significance - Baise, known as the "Mango Hometown," boasts over 41.8 million mu (approximately 2.79 million acres) of mango orchards, producing a variety of over 30 types of mangoes [2][8][9]. - The Baise mangoes have received national recognition, being the first batch of Chinese geographical indication products protected by the EU in 2020 and consistently ranking in the top 100 regional brands for four consecutive years [17][18][20]. - The event will also include the release of a "Mango Procurement Map," providing detailed information on the distribution of high-quality orchards and facilitating efficient procurement for buyers [30][32]. Group 3: Economic and Cultural Impact - The promotion of Baise mangoes is part of a broader strategy to enhance the brand influence of "桂字号" agricultural products, reflecting the hard work and wisdom of the local people [14][16]. - The event will serve as a platform for signing contracts between local agricultural enterprises and Sichuan buyers, promoting the efficient exchange of high-quality agricultural products [36][38]. - The integration of traditional agriculture with digital innovation is expected to revitalize the local economy and attract younger consumers [21][29].
一条文旅路,解锁壮乡“芒”里偷闲的N种可能
Nan Fang Nong Cun Bao· 2025-06-23 09:34
Core Viewpoint - The event held in Guangzhou aimed to promote the agricultural and cultural tourism resources of Tianyang District, Baise City, particularly focusing on the local mango products and the unique cultural heritage of the Zhuang ethnic group [5][24]. Group 1: Event Highlights - The event featured a vibrant flash dance performance by Zhuang girls, showcasing their traditional attire and inviting attendees to join in the celebration [4][6]. - Aerial footage displayed the vast mango orchards in the Youjiang River Valley, emphasizing the agricultural richness of the region [15][16]. - The event introduced a new online "mango customization" service, allowing tourists to choose between orchard picking or home delivery of mangoes [20][21]. Group 2: Economic and Cultural Promotion - The deputy district head of Tianyang expressed hopes to establish a long-term mechanism for agricultural product sales and cultural tourism promotion through this event [22][24]. - The initiative aims to enhance market cooperation channels, enriching the agricultural and cultural tourism offerings for the Guangdong-Hong Kong-Macao Greater Bay Area [25][26]. - Local residents and tourists showed interest in experiencing the mango picking and cultural activities, indicating a positive reception to the tourism offerings [27][30].